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Is The Public Speaking Dead?

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Is public speaking as a business dead?

by Douglas Vermeeren 10X Your Speaking Business

For the last two decades I have been a public speaker. I have seen a lot of changes and most prominently I have seen many new speakers arrive on the scene with the intention to create a massive business sharing their expertise.
More often than not they fail.

This makes me ask: Is public speaking as a business dead or dying?

As I have carefully considered this question and looked at the complete landscape of what is really going on in this highly saturated industry of speaking, coaching, mentoring and personal development in general I have an answer to this question:

The old way of building this business is dying.

While those who understand the nuances of today’s marketplace are not only thriving but building incredible 7 & 8 figure businesses.

If I were summarize a few of the differences between the dying and thriving it would be as simple as this:

The dying are relying on an old model of the speaking business. In other words they are focusing on creating signature speeches, speaking for a fee and doing as many speeches as they possibly can. The thriving understand that building a brand is important and real authentic connection with the audience trumps signature speeches every time.

The dying are always on the hunt for the next event to get in front of an audience.
The thriving understand the platforms available to them to create audiences around them and their content. They understand that once they find their vibe they earn their tribe.

The dying take out ads and do posts on social media focused on telling about themselves and their many accomplishments, constantly inviting you to events or buy products and promoting their latest greatest whatever it is.The thriving understand that today’s market place is value content and relationship driven. The more you give away the more likely you are to attract people who want to learn more.

The dying also don’t understand the important of building relationships with the power players in the business and that reputation helps create brand. The thriving understand that relationships with high level experts is available to them and they understand how to create synergy with people that matter. The dying don’t have a game plan and they often fly by the seat of their pants, taking whatever speaking gigs come their way.

The thriving understand that a business strategy is essential to success in the speaking business and saying no to events that don’t serve your bran is one of the best things you can do.
Anyways, there are a few thoughts for now.

End Rant.10X Your Speaking Business Douglas Vermeeren are you right?

Titles? For Public Speakers?

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by Douglas Vermeeren 10X Your speaking Business

10X Your Speaking Business Douglas Vermeeren Titles

Here’s something interesting. In fact, so much so I am really thinking of writing an article about it. I was on Linkedin this morning checking out speakers and how they are marketing themselves. I was astounded at all of the interesting (sometimes crazy) Almost always unprovable, often inflated titles that they are using to describe themselves. Here are a few (and please share your thoughts on this do you think these help your marketing and attract customers to you? Do you use one? If so, why? Do you think these titles add or diminish credibility? Please share your thoughts.)

Amazing
Authentic
Top
#1
Most distinguished
Award winning
Ruthless
Best Selling
Expert
Customer approved
Most powerful
Best results
Results driven
Life changing
#1 rated
Voted most
Voted Best
Customers choice
The Original
Aspiring
Most passionate
Balanced
World’s best
Elite
Champion
Most trusted
Premium
Memorable

 

If you have any others please list them. I’m interested to open this one for discussion. And by the way if you think those titles are bad I found this while looking around on this subject: http://sobadsogood.com/2016/11/13/heres-20-of-the-most-ridiculous-job-titles-in-history/

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Are you a speaker looking to grow your business? Here’s two quick tips for you.

By Douglas Vermeeren, 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren level up

I have been a speaker for more than a decade now. (actually maybe even closer to two) and I have seen a few things along the way. Some of these strategies for growing your speaking business have been awesome and some not so great. Recently I was asked by one of my students what is the absolute best way to grow your speaking business and I had two specific ideas come to mind. Here they are:

 

1) Remember that your business is connection

Most speakers follow a very traditional approach where they prepare their presentation and then present. Their presentation if you follow them around for a while is basically the same no matter who, where or when they are presenting. And believe it or not this is not just a beginner mistake. I was recently at an event with a very well-known speaker who you would certainly know. I have shared the stage with him multiple times before and guess what each time (including this time – which is ten years since the first time I shared the stage with him) his presentation is identical to every other time I have seen him speak. Naturally there were others in the audience who had heard him before who probably also noticed. All the jokes, stories and points he shared were exactly where they were last time. Did he connect with his audience? NOPE. I have to give it a great big fat fail. Connection is what keeps your audience coming back and also staying connected between talks too. (More on this in another post, but for todays purposes I’m am just going to stress that you need connection or your speaking business will not survive.)

 

2) Leveraging authority and relationships

The second point in these two steps has helped me to grow my speaking business faster than any other idea. I call this one leveraging authority or relationships. It is quite simple actually. When I first started as a speaker (and you might be here right now) no one knew my name. And because I was so new and invisible no one really cared either. It was difficult to get speaking gigs on my own and even more difficult if I was hosting my own event to get people to come. Quite by accident I was invited to share the stage with some speakers who were well known. (If my memory serves me correctly it was Brian Tracy and Jack Canfield.) Now those two guys are very well know internationally and excellent speakers. being part of the event with them immediately increased my credibility and contributed to my database. You can imagine I was also able to use the marketing that featured me with those guys in many of my future marketing. here’s a link actually to an early TV commercial that had Jack Canfield, myself and another speaker. Check it out: https://www.youtube.com/watch?v=V1AutPT4HCk

 

Leveraging authority has helped me grow my brand quickly and powerfully. One of the things that also really helped was I acquired tickets for many of the groups or individuals I knew would hire me to speak but had never heard of me. Naturally they would have to sit through me to get to someone like Brian or Jack. This strategy was great for getting me booked.

 

Anyways, I am sure I will share much more on these two points and others in the future but for today there are a few things to think about.

 

END RANT

Douglas-Vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

 

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

My Mission is to 10X you

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By Douglas Vermeeren, 10X Your Speaking business

10X Your Speaking Business Douglas Vermeeren level up

The speaking business is my passion and my purpose. There are also many other speakers who feel the same. They have brilliant and powerful message. They just need a little help sorting out the strategies and systems that will take them there. I provide those tools.

I have been speaking for almost two decades now. I have produced three of the top ten personal development movies in the world today. I have shared the stage with all of the greats from Deepak Chopra to the cast of the Secret. I have sold from the stage closing at one event 100% of the room. I have top selling books, programs and materials. I have appeared on more TV and radio than nearly any speaker alive today. (With the exception of Tony Robbins, Deepak Chopra and the late Wayne Dyer.) I don’t say these things to brag but to let you know I am a powerful resource for you.

I can help you grow your speaking business.

And most of the time I’m willing to do it for free.

Join us on our social media platforms where every day I share powerful ideas on how to grow your speaking business to higher levels in todays market. It is no longer 1980 and most speakers are still sharing what worked for them then. It doesn’t work now. You need cutting edge strategies that will lift you higher today, not yesterday.  Come and check out my tools. I guarantee they will get you gigs, get you exposure, get you clients and make you money!

I look forward to seeing you soon!

Doug

Links:

10X YourSpeakingBusiness FACEBOOK https://www.facebook.com/groups/294841404320689/

@DougVermeeren  Twitter

 

 

 

How is it some speakers can get results? 10X Your Speaking Business Douglas Vermeeren

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10X your speaking business logoOver the years I have had the opporutnity to observe many speakers, coaches, trainers and mentors. It has quickly become apprarent t ome that some of htese people are masters and much more effective at changing lives than others. In fact, I have often been in awe of how they have been able to change peoples lives even with just a few sentences.
How are they able to do it?
While not all of the secrets to their success are easily accessible to all, some quite frankly are inutional things that an article could never teach. But I will expose a few big things that anyone can dial into immediately to improve their ability to lift others.
Connection — Connection with your audience is the first step to any form of influence. Your audience needs to feel like you are intersted in them as individuals. They need to know that you are competent and they can open their hearts and minds to you because you have something valuable to share. They need to feel that you are reachable. (Too many speakers today try to put themselves in a position of authority over their audiences and convince people of their worth through accomplishments and status. This doesn’t work.) Connection is a powerful principle and cannot be sufficiently covered to the depth it deserves in such a short article. I encourgae you to maek the study of connection on of you most important pursuits in your development as a speaker.
Vision of the future — I know this may sound a bit bizaare but in order for anyone to make a change in their life they must have a vision of the future and if they can’t see it you have to see it for them. In other words you have to hold the belief in the vision until they can get it for themselves. Speakers that change people are full of hope and opitimism. Seeing the future includes seeing possibilities and asking your students the right quesitons to help them see the right posisbilities for themselves. This is not something that happens by accident. Many times I have seen people just get stuck because the problems of the day weighed down so heavily that they couldn’t see any other options. freedom is about options and when options apeear there is hope.
Start with something they can do now — Despite what movies, pop culture and people make it look like sometimes change and big results are the results of big events. Big things happen after a series of small things create a tipping point. Often most speakers are not able to create change in their students because they are trying to get them to do big dramatic things. They are on the hunt to share as many “A-ha” moments as they can because it makes them look smart. Results follow action. Action follows activities that can actually be performed. The most powerful speakers start with activities that can be completed, not lofty ideals that are beyond the reach of the student. Ask what can you do, not what could you do.
While there are lots of other things that can be done to help your students, and we will most likley talk about those in future article, I want to challenge you to look for ways to implement these three as listed above. You can go a long way to being a support to your sutdents with just those few points.

douglas-vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!
He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him!

10X your speaking business – How are you using Social Media? Douglas Vermeeren

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One of the big mistakes I see speakers making today is that they don’t understand or they misuse the power of social media in growing their business.

10X Your speaking business douglas vermeeren social media

Most of them are not using it at all for their businesses. They are silent. Silent = invisible.

You’d think that they would recognize that the biggest conversations are taking place in these forums now and to remain silent is to stay invisible. That is the worst you can be. At least doing things wrong or only part way well is not invisible. Even when you do things wrong there may be those who agree with you.

But what I wonder is why there aren’t more people using social media to position themselves as experts. Why aren’t those who are supposed to be teachers using these platforms to share more about what they do and how they can help?

Anyways, that is my challenge to you. Get out there and add value. Let people experience who you are. If you are a speaker, trainer or coach become more visible and let people experience who you are and what you do. You’re not afraid are you?

Maybe that’s the problem. Those who think they can’t add to the conversation or are afraid to have their lessons scrutinized remain silent. If you really believe in what you do I challenge you to step up and start sharing it.

douglas-vermeeren-600Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in building a speaking business. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of “Learn to Sell or die” program which helps you sell more.

Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. Enterprise magazine calls him Canada’s Tony Robbins! He is the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others. http://www.DouglasVermeeren.com

DO YOU WANT TO GET MORE SPEAKING GIGS? – Douglas Vermeeren 10X your Speaking Business – PART 1

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10 X Douglas Vermeeren

Do You Want to get more speaking gigs? – By Douglas Vermeeren, 10X your Speaking Business – Part 1

Getting more gigs is the most common thing that I hear speakers ask about. In this brief post I want to clarify one thought that most speaker don’t think about. When it comes to speaking gigs one of the first things that I learned in my speaking business was that not all speaking gigs are created equal.

Do you really want more speaking gigs? Or do you want the ones that are going to have your ideal audience? If you are going to run a successful speaking business speaking more is really not the goal. It becomes a questions of understanding that you want quality rather than quantity.

When I first started I would speak to any group for any reason. Not only did this not produce the results (financially and otherwise) that I was looking for but it also hurt my brand.

There was in fact one event that after I had finished speaking I actually felt the audience dislike me. It was a charity event that I tried to sell to the audience. (Remember that Kelly, Christian and Jordan.) It was painful. And actually quite inappropriate. Had I the ability to do it again I would be more sensitive. More on this learning experience later.

I have had the opposite happen as well. A perfect group who perfectly connected with my message. The results was £280,000 in sales of my services. And here’s the funniest thing that actually makes it my highest conversion of a single room. There were only 6 attendees. (Jason Parker still smiles when he remembers being in the room.)

Take some time to really think about who your best audience is before you go on the hunt for speaking events and you will find your success comes much faster.

PART 1 – Done.

 

10 X Douglas Vermeeren