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The Purpose of your speaking business is positioning

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The Speaking Business Multiplier 1.jpgOne of the most important thing that is often forgotten about speaking is that it is really an exercise in positioning. As a speaker you have the ability, if you do it correctly, to position yourself as an authority, expert and trusted adviser to the audiences you address. Most speakers forget the importance of position and that is why most speakers are quickly forgotten soon after the events they speak at.

Position yourself as an expert begins with becoming a master of your subject. Many speakers ask me how do I know which aspect of my subject should I study? There can be so many things to learn about a subject how can you determine what should be included in your content or not? The answer is very simple. What are the problems that your audience is trying to solve. Once you discover the significant problem they are struggling with you can then structure your learning and presentations to seek out and share those solutions. Or naturally as you become highly versed in that area of your expertise you can create solutions that have never been available until you.

Positioning is power. Yet again, most speakers do not consider their speaking assignment very impactful. Each opportunity to share your perspective and voice is an opportunity for positioning. Too many speakers play it safe and keep their opinions to themselves. They avoid controversy. They avoid sharing ideas that rock the boat. They present in ways they have seen others present a million times and avoid taking risks, being creative and offering a change to the status quo. I challenge you to use all of these elements in your positioning.

Expert position is really about standing out and being recognized as unique and different. Unique and different never happens by accident. You must strategically decide who you want to be and what position you want to own. When you know this you can begin to shape your presentations to leave that impression.

decide today who you will be and what you want to be known for. then get busy and start creating it. It’s that simple.

 

Business Networker is NOW LIVE!!!!

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Business Networker

Business Networker

Business owners now have an incredible place to connect and do business.If you have a small business, or if you are an entrepreneur or business innovator then you need to check out Business Networker. (www.BusinessNetworker.com) Business Networker is destined to become the top resource for business owners on the internet. Members of the premium community have the opportunity to use customized search engines to find highly targeted leads, the ability to create a store to sell their products or services and even tools to manage contacts and customers quickly and efficiently.

With members across the United States and Canada, Business Networker is quickly expanding its reach and will soon be available in the UK, Australia, South Africa and other parts of the English speaking world.

For more information go to http://www.BusinessNetworker.com To access a free 30 day trial use the pass code biznet87194

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Have you ever wondered why you don’t have more leads?

Here’s the business tip of the week from Business Networker: In this episode Business Networker shares tips on how to make your networking more effective to create better connections and stronger relationships.

Business Networker is attracting more and more leads for your business

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Business Networker launches new Business tips video series

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Business Networker was created to help entrepreneurs and business owners create greater connections and success. As part of this mission to empower entrepreneurs we are pleased to announce the launch of the new business tips video series. In this ongoing series Business networker will share insights, strategies and quick tips with information to immediately help the entrepreneur.

Feel free to submit questions or suggestions of segments you would like to see or any tips of your own that you would like to share. You can forward these to me directly at douglas@businessnetworker.com

Business Networker is the Premiere networking site for business owners, entrepreneurs and business innovators. Powerful Networking for Powerful People. For a free 30 day trial go to http://www.BusinessNetworker.com and use access code biznet87194

In this episode Business Networker shares tips on how to make your networking more effective to create better connections and stronger relationships.