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Your Highest Value Skill is NOT sales

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Your Highest Value Skill is NOT Sales.

Some business gurus are telling people that they need to develop their Highest Value or most valuable skills.That part is right! You need to focus on the skill that will give you the highest return on your efforts.

What they got wrong is that they are teaching that it is sales. Sales is important, but its not the first step.

Your network is. You can’t sell unless you have someone to sell to. And the level of your network will determine the level of the people who you get to sell to. Lastly I would also suggest that sales is not the most valuable thing your network could offer you either. You will find that networking to sell is the weakest kind of networking. Instead network to find more valuable things. Most of the time in life and business your highest value skills and assets are things that will give you long term returns not a short term sale or commission.

Here are 4 to think about:

1) Support and resources 

Who in your network can help yu with the things you need to grow your business. This can be education and mentorship, financial support, help implementing systems or even introductions to other people. There is truth to the russian proverb which states, “It is better to have a 100 friends than 1000 rubles.”

2)Opportunities 

Most of the big opportunities in my life have come through other people. Some of these opportunities have been to attend or speak at big events, become involved in excellent investment opportunities or attend high level events or meet celebrities. Recently one of my contacts in the UK invited me to have tea at Kensington Palace with the Royals and attend ASCOT. Your best opportunities in life will come through those you know.

3)Team members or business systems

At high level networking events it is not uncommon to meet people with specialized skillset who are very successful at what they do. These opportunities are fantastic occasions to find people, services or systems that you can use to strengthen your own business.

4) Customers (but not in the way you think) 

Low level networkers look for single individual customers — you need to look for people to collaborate with that have large groups of your customers.)

Again sales is an important skill, but it isn’t the one that will create the most wealth or success for you. The skill you need to develop is your ability to build a higher level network.

Hope this is helpful.

#douglasvermeeren #highestvalueskill #1businessskill #topbusinessskill #entrepreneurofinfluence #moderndaynapoleonhill #businessnetworking #networking #networkingtips

Does your Business Coach Suck? – Entrepreneur of Influence, Douglas Vermeeren

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Does your business coach suck? Entrepreneur of Influence

By Douglas Vermeeren

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It seems that everywhere you look someone is calling themselves a coach or consultant. But with so many choices how do I know who can best help my business? Before you ask a business coach or consultant if they can help you it’s important to understand who you really are.

Let me share what I mean: I don’t help business owners. I help entrepreneurs. Most business owners don’t know the difference and so therefore they are getting the wrong people helping them.  Many entrepreneurs don’t know the difference either and that’s why they are upset when they have an experience with a business. Business coaches can’t help entrepreneurs.

The real challenge is that traditional business is not the same as entrepreneurship. Let’s share some differences: (Neither of these are in any particular order)

Traditional Businesses

  • Typically use traditional methods to generate business
  • Typical set up as a brick & Mortar location
  • Are biased towards real world connections, marketing and relationships versus online
  • Often have employees
  • They often have restrictive business rules
  • Often there is higher regulation
  • Higher bar and cost of entry
  • Slower to change and adapt
  • Focused on long term strategy and wealth development
  • They often provide or create the asset or service they sell themselves
  • They are held back by geographical boundaries
  • Their growth is measured through structure (ie. Number of locations or number of staff)
  • Organization and structure is the fundamental skill
  • They operate according to business hours
  • Most are not concerned about their passion and purpose during business hours
  • They do their best efforts in marketing (typically a shotgun approach and within their community)
  • Generally maintains normal business hours
  • As a business owner they are more of an operator than an entrepreneur
  • Customers found through traditional marketing, direct mail, in-person networking, sharing of business cards
  • Often tries to develop alone
  • Learning is to keep pace with marketplace (Versus an entrepreneur who learns to set the pace)
  • Most businesses are concerned about a local or regional market

 

Even just by looking at some of the things above you can imagine what most business coaches are equipped to teach you. They are fantastic and effective at sharing strategies and systems that thrive under these circumstances.

Let’s take moment to look at the entrepreneur.

Modern Entrepreneurs

  • Fast and skinny (what I mean by this is that they are Fast: flexible and can make things happen much faster than tradition business. Skinny: They don’t have a high overhead of cost and they can shift fast without a lot of retooling or effort.)
  • They typical use technology in more effective ways
  • They have fewer rules that are more flexible
  • Often there is less regulation
  • Lower bar of entry
  • More adaptable to ideas and change
  • Able to take advantage of shorter term payoffs
  • Does not have normal business hours
  • Marketing is directly focused and little is wasted
  • Understands the power of systems and delegation
  • Mobile
  • Entrepreneurs understand the importance of virtual assistances, remote teams, work for hire or creative employment agreements
  • Entrepreneurs understand how to create Joint Ventures, Affiliate partners and strategic alliances
  • Growth through systems rather than structure
  • Sales is an essential skill (versus business where if you take out a big enough ad in the yellow pages or elsewhere people may come to your location -sales skills secondary)
  • Entrepreneurs understand the power of attraction marketing and influence selling
  • Entrepreneurs thrive on their passion and purpose daily
  • Most entrepreneurs don’t have business cards (they use social media)
  • Vision led
  • Very connected to other entrepreneurs (more likely to connect to peers for support, advice or learning)
  • Seeking out and engaging in trends
  • Entrepreneurs understand the power of positioning and influence
  • Entrepreneurs seek a global reach and are minimally concerned about local or regional markets
  • Entrepreneurs understand the power of collaboration
  • Entrepreneurs understand the power of leverage
  • Entrepreneurs understand the importance of community
  • Entrepreneurs define scaling and grow by the number of transactions they create not by the size of their structure

A simple glance over these two lists reveals several important differences between an entrepreneur and a traditional business owner.

As stated earlier most business coaches int he marketplace today are wonderful at supporting people in the traditional business model. They understand, often through their own experience how business unfolds. The big challenge with this however is that they expect your business to unfold in the same way.

Traditional businesses are barely sustainable in the current marketplace, but they do not thrive. Traditional business in todays marketplace are always in a constant uphill battle for marketshare against those who are operating by the entrepreneur rules.

Before you choose someone to mentor, coach or consult your business it is essential you understand where they would like to take you.  A recent survey conducted by Entrepreneur Magazine revealed that a staggering 87.8% of business coaches in the marketplace were teaching and sharing outdated strategies and were able to produce only marginal growth. The same research also determined that many business programs offered through schools and universities performed only slightly better at 71.2%.

The programs that utilizes the support of other entrepreneurs and peer learning had a success rate that generated significant positive outcomes in relation to the investment required. Moral of the story: Make sure you know what support your re actually seeking and then confirm that the one seeking to help you is qualify to do so.

1*deEsgUdkRbHpNp3HDEWwAAOver the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

Entrepreneur of Influence – Business Success tip #3. – Douglas Vermeeren

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You’ve heard that you earn to the level you learn. While this is true it’s incomplete. Not only are you required to learn, but you must implement and grow. You must become better than you’ve ever been before in order to receive benefits that you’ve never experienced.

One of the most powerful things that you must become is a master delegator. This principle multiplies your ability to expand. You must learn to learn from others and also use their talents, skillsets, knowledge, networks and resources. The strongest businesses are built by those who understand that expansion comes through collaboration and implementation.

 

 

#entrepreneurofinfluence #douglasvermeeren #entrepreneur #entrepreneurs #entrepreneurship #businesscoach #businesscoaching #1businesscoach #topbusinesscoach #businesstips #entrepreneurcoach

Entrepreneur of Influence – Business Success tip #2 – Douglas Vermeeren

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How customers feel about your brand is just as important as the product they purchase. However most entrepreneurs don’t spend a lot of time thinking about, planning and creating more powerful touch points during their interactions with others.

My challenge to you today is to take some time and think more about the touch points you create with your clients. 

Entrepreneur of Influence and Effective meetings

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Entrepreneur of Influence and effective meetings

By Douglas Vermeeren

Meeting are required for operating an effective meeting. Some of these meeting swill be with potential clients, hiring people to help and support your business, potential partnerships and joint ventures and to train your staff to implement new strategies and take over jobs you need to delegate. Whatever the purpose of the meetings they need to be effective if your business is going to thrive.

For those of you familiar with our Entrepreneur Influence program you will know that I had the chance to observe and learn first hand from more than 400 of the worlds top achievers. Some of the companies whose leaders I was privileged to learn from included FedEx, nike, Fruit of the Loom, Uber, UGG boots, Disney, JW Marriott and others. In this relationship of learning I was able to observe how they prepared for and participated in meetings.

The following suggestions will help you to make your meeting more effective and valuable for you:

1) All meetings should have a clear outlined purpose. One of the top achievers that learned from stated it this way, “We don’t attend meetings without a purpose and we don’t attend unprepared.” Speaking to the point of purpose first, all meetings must have an objective. I see many entrepreneurs who will accept and participate in nearly any meeting that any one wants to have. This included meetings with a client. Many small business owners and entrepreneurs take meetings too easily and too quickly. They meet with anyone who could be a potential client or relationship without qualifying that individual and without determining a purpose for the meeting.

Everyone in the meeting should be aware of and in harmony with the purpose. The more all involved are moving in the same direction and with the same conviction the more powerful and effective your meetings will be.

If you come to the meeting in a careless and casual way your results will be the same way.

You can’t create results without creating a purpose.

2) All meetings should be timely — What I mean by this is that all meetings should be at the right time and have a time limit. Firstly, what I mean by the right time is that meetings should be in their proper sequence and when those in the meeting are in a position to act on things. Part of this can be described as qualifying. For example, you wouldn’t meeting with a customer who is not ready to make a decision. But I also see many entrepreneurs who meet with potential services even though they are not yet in a position to hire those services. They claim they are just doing research. Why would you research services in an ever changing marketplace if you are not ready to act. Research when you are ready. Have meetings when you are ready to take action.

Another important consideration is to take the appropriate time to have your meeting. As I interviewed the worlds top business achievers I had one of these leaders teach me this lesson in a unique way. When I first approached him I asked if I could have fifteen minutes of his time. I believed that asking for less time would make it more likely that he would say yes to meet with me.

I was surprised that when I showed up for our meeting he placed a stop watch on the table and indicated he would measure our fifteen minutes. Thankfully I was prepared and the timing worked. After the conclusion of our fifteen minutes this individual thanked me for being on time and commented that I had earned his respect to be able to qualify for future meetings.

In a future meeting we talked about time. He pointed out something very interesting to me. He observed that most people when they meet with a client or group meeting they feel a need to have it be at least an hour. He further pointed out that this was a pattern we grew accustomed to through our time in school,. The teacher told us it took one hour to learn math or social studies and so therefore that’s what we think it takes. And now when we meet with people we automatically assume it takes the same. When people plan on meeting for an hour they fill up an hour.

He then asked me to think back over our fifteen minute meetings and point out how much more we had been able to get accomplished because we were focused.

In all our business activities we are training people how to treat us and respond to our business and brand. How you use your time in meetings is a powerful teacher.

3)All effective meetings require preparation — Determine ahead of time what you would like your outcomes to be, your objectives, your questions and what you would like to have taught. Make sure you consider all possible questions and difficulties. As I observed and worked with the top business leaders mentioned about I found it interesting that their meetings were rarely brainstorming sessions to consider questions that they were paying other people to come up with solutions for. Most of the time these meetings were session where people presented their findings and answers they had already prepared and thought about.

As we work with top entrepreneurs and train them for success we encourage the same patterns. When you meet with a client you should have already considered their questions, challenges and objections. You should have answers to these that make sense. This is what will position you as the expert. No one wants to hire a brainstorming partner. They all want resources they can trust and benefit from. The more you can demonstrate competence in your relationship the more trust and confidence you will earn.

In addition, when it is time to meet with someone for the purposes of hiring, partnering or joint venturing the more clarity you have around what you need and can offer and how you will support and train that individual the more likely success is in the end.

While there is more more that could be said about meetings these are three of the most important things to get you started. Remember never take a meeting unless it has the potential to reward you for your time and effort and move your business forward.

Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill. He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others. Come listen to the Podcast Entrepreneur of Influence for more business ideas and support!