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7 Laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

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The 7 laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

By Douglas Vermeeren

(The following is a brief summary of the 7 laws of Influence as taught in the Entrepreneur of Influence program by Douglas Vermeeren.)

Entrepreneur of Influence

Influence and attention are two of the most prized assets that any company can acquire in todays marketplace. Without these assets companies drift into obscurity and the sea of sameness and as a result are left to fight amongst their competitors in price and marketing battles that can’t be won. 

Influence is not just about the number of likes, shares, subscribers and thumbs up that you can acquire on a post or profile page. Influence is about the ability to become relevant to those that matter to your business.  Influence is about becoming a company that people care about.  The following are a brief overview of the 7 laws and things you can do that will make your more influential in your niche and will help you receive the benefits and opportunities that come with being more influential.

Law 1 – Serve the Specific – Most entrepreneurs make the mistake of trying to serve masses of people and to try please everyone. The best and most influential entrepreneurs know that influence begins with serving a select group at a high level. Focus is an essential element for beginning influence. Influence starts with becoming valuable to a specific group of people. Specialists in all fields are worth more to those they serve. You only become valuable as you go deeper into a specific niche. Cover less ground, but cover the ground you have in a better way. What are you doing to become valuable to a specific group?

Law 2 – Find Relevance – Influence is all about connection.  Connection comes through being of service in a way that matter most to those you serve. Your personal agenda does not matter and your audience can certainly sense when you are self-serving. Authenticity, constant learning and connection to the individual is an essential part of becoming and staying relevant. What are you doing to become more relevant to those you serve?

Law 3 – Accessibility – In todays marketplace those who are involved personally in their brand are the most influential. Are you involved in conversations with those you serve in real time? Do those you serve feel as though they know you and are acknowledged? If you consider the most influential entrepreneurs in todays marketplace their tribe feels as though they have a relationship with that person. What can you do to become more authentically connected to those in your audience?

Law 4 – Speed – We live in a world where people expect to be acknowledged and receive what they want instantly. This concept of speed has not only created a desire to have what we want now, but also an expectation that we can receive it in the way we wish. Speed therefore, is not just about timing, it is about flexibility as well. Entrepreneurs today are expected to be able to support their communities quickly and with flexibility. Influence requires trust. Trust is developed by consistent delivery. And when you deliver faster and more flexibly than others in your niche your influence grows exponentially. How can you be faster and more flexible than others in your niche?

Law 5 – Premium Exchange – We often hear entrepreneurs talking about the importance of creating a fair exchange of value. (More on this another time) I find that most do not understand what that even means. However even if they did, it is not enough. They must create scenarios where prospects and those they serve receive a premium exchange. In fact, the exchange needs to deliver higher value to the others in their niche. When they do it gives their tribe incentive to be more loyal to the brand and help it grow. How can you create more value for your audience than anyone else?

Law 6 – Build Community – A community is a group of people with similar values, beliefs, desires and opinions. When people feel as though they are part of something important they tend to care about it, promote it, support it and even make sacrifices for it. Recently a friend told me about how he woke up early and stood outside in the snow to get tickets for a concert to a favorite band.Your prospects will make the same kind of efforts when they feel this sense of ownership.  When the are truly part of a community they will almost feel a sense of betrayal when they do not support you. In a sense, it is genuinely like belonging to a family. How are you currently building and supporting your community?

Law 7 – Leverage possibilities- There is a reason why this law arrives as the final step in the laws of influence. Leverage is utilizing the support, networks, knowledge, money, time and other resources from other influencers or high level partners. However, if there is one thing that is clear about leverage is that those worth partnering with will not partner with you until you can demonstrate value to them also. To use leverage at high levels you must demonstrate competence at the previous laws of influence. Who can you work with to create power and influence through leverage?

Influence is not something you either have or you don’t. It grows by degrees. As your level of influence rises you will see more opportunities unfold for you. Your profits will rise. Your name and brand recognition will improve. You will be considered an authority or expert in your niche. Your sales will arrive more from inbound inquiries rather than outbound campaigns. 

Get started now to look for ways you can improve your influence today.



Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

3 Morning Rituals from an Entrepreneur of Influence that you’ve never heard… Douglas Vermeeren

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Entrepreneur of Influence and Effective meetings

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Entrepreneur of Influence and effective meetings

By Douglas Vermeeren

Meeting are required for operating an effective meeting. Some of these meeting swill be with potential clients, hiring people to help and support your business, potential partnerships and joint ventures and to train your staff to implement new strategies and take over jobs you need to delegate. Whatever the purpose of the meetings they need to be effective if your business is going to thrive.

For those of you familiar with our Entrepreneur Influence program you will know that I had the chance to observe and learn first hand from more than 400 of the worlds top achievers. Some of the companies whose leaders I was privileged to learn from included FedEx, nike, Fruit of the Loom, Uber, UGG boots, Disney, JW Marriott and others. In this relationship of learning I was able to observe how they prepared for and participated in meetings.

The following suggestions will help you to make your meeting more effective and valuable for you:

1) All meetings should have a clear outlined purpose. One of the top achievers that learned from stated it this way, “We don’t attend meetings without a purpose and we don’t attend unprepared.” Speaking to the point of purpose first, all meetings must have an objective. I see many entrepreneurs who will accept and participate in nearly any meeting that any one wants to have. This included meetings with a client. Many small business owners and entrepreneurs take meetings too easily and too quickly. They meet with anyone who could be a potential client or relationship without qualifying that individual and without determining a purpose for the meeting.

Everyone in the meeting should be aware of and in harmony with the purpose. The more all involved are moving in the same direction and with the same conviction the more powerful and effective your meetings will be.

If you come to the meeting in a careless and casual way your results will be the same way.

You can’t create results without creating a purpose.

2) All meetings should be timely — What I mean by this is that all meetings should be at the right time and have a time limit. Firstly, what I mean by the right time is that meetings should be in their proper sequence and when those in the meeting are in a position to act on things. Part of this can be described as qualifying. For example, you wouldn’t meeting with a customer who is not ready to make a decision. But I also see many entrepreneurs who meet with potential services even though they are not yet in a position to hire those services. They claim they are just doing research. Why would you research services in an ever changing marketplace if you are not ready to act. Research when you are ready. Have meetings when you are ready to take action.

Another important consideration is to take the appropriate time to have your meeting. As I interviewed the worlds top business achievers I had one of these leaders teach me this lesson in a unique way. When I first approached him I asked if I could have fifteen minutes of his time. I believed that asking for less time would make it more likely that he would say yes to meet with me.

I was surprised that when I showed up for our meeting he placed a stop watch on the table and indicated he would measure our fifteen minutes. Thankfully I was prepared and the timing worked. After the conclusion of our fifteen minutes this individual thanked me for being on time and commented that I had earned his respect to be able to qualify for future meetings.

In a future meeting we talked about time. He pointed out something very interesting to me. He observed that most people when they meet with a client or group meeting they feel a need to have it be at least an hour. He further pointed out that this was a pattern we grew accustomed to through our time in school,. The teacher told us it took one hour to learn math or social studies and so therefore that’s what we think it takes. And now when we meet with people we automatically assume it takes the same. When people plan on meeting for an hour they fill up an hour.

He then asked me to think back over our fifteen minute meetings and point out how much more we had been able to get accomplished because we were focused.

In all our business activities we are training people how to treat us and respond to our business and brand. How you use your time in meetings is a powerful teacher.

3)All effective meetings require preparation — Determine ahead of time what you would like your outcomes to be, your objectives, your questions and what you would like to have taught. Make sure you consider all possible questions and difficulties. As I observed and worked with the top business leaders mentioned about I found it interesting that their meetings were rarely brainstorming sessions to consider questions that they were paying other people to come up with solutions for. Most of the time these meetings were session where people presented their findings and answers they had already prepared and thought about.

As we work with top entrepreneurs and train them for success we encourage the same patterns. When you meet with a client you should have already considered their questions, challenges and objections. You should have answers to these that make sense. This is what will position you as the expert. No one wants to hire a brainstorming partner. They all want resources they can trust and benefit from. The more you can demonstrate competence in your relationship the more trust and confidence you will earn.

In addition, when it is time to meet with someone for the purposes of hiring, partnering or joint venturing the more clarity you have around what you need and can offer and how you will support and train that individual the more likely success is in the end.

While there is more more that could be said about meetings these are three of the most important things to get you started. Remember never take a meeting unless it has the potential to reward you for your time and effort and move your business forward.

Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill. He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others. Come listen to the Podcast Entrepreneur of Influence for more business ideas and support!

Are you running your business right?

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Do you think I am right? What kind of business are you running? Or are you running a babysitting job? This is a special episode for entrepreneurs. Learn about what it really means to hustle – AND to HUSTLE WITH PURPOSE. You won’t want to miss this episode.




#douglasvermeeren #personalpowermastery #businessacademy #levelup #hustle #entreprenur #entrepreneurmindset #success #personaldevelopment #topspeakers #topbusinesscoach #leadership #leadershipspeaker #dougvermeeren #personalpower

Personal Power Mastery Intro session curriculum

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Personal Power Mastery

5 Reasons to use Business Networker

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Business Networker

Business Networker

5 Reasons to use Business Networker

Business Networker is the top online social site for businesses, entrepreneurs and innovators. Business Networker has been called the ultimate chamber of commerce, but the major differences that we will point out in this article demonstrates that it is so much more! Here are 5 reasons why you need to be on Business Networker if you own a business!

1)Business Networker eliminates many of the time wasters of other social media sites. On Business Networker our members are there to do business and connect. They are not there to post pictures of their kitty-mats or what they had for lunch. They are there to do business and they are serious about making connections that matter.

2) Business Networker has exclusive custom search engines that allow members to quickly connect with contacts that are relevant to what they need to advance their business. If you are looking for prospects, cutovers, joint venture partners, strategic alliances, or even foreign contacts to expand your business we’ve got them!

3) Business Networker provides exposes of your business to 1,000s of contacts 24 hours a day 7 days a week. In a sense with Business Networker you are always networking. Even when you are not online people can still learn about your company and make contact with you.

4) Business Networker allows your online relationships to become transactional. Business Networker members can immediately accept credit card payment and even create a store on their profile to sell products, services, event tickets, consulting packages and much more! If your business makes it we can help you sell it! When you join Business Networker as a premium member your store is 100% free to create.

5) Business Networker members have the opportunity to create coupons and discounts right on the their profile to attract new customers. Over the last few years online coupling has become extremely popular generating 1000s of new clients for businesses at a fraction of the marketing cost of traditional advertising. With Business Networker our members have the opportunity to attract more customers through effect coupon campaigns that you can create for FREE!

Business Networker can be found at Join today and you could receive up to $1000 in free advertising to promote your business.

Business Networker

Business Networker

10 tips to keep your boardroom from becoming a bored room.

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Do your meetings make create boredom?

Do your meetings make create boredom?

10 tips to keep your boardroom from becoming a bored room.

Making your meeting matter

By Douglas Vermeeren


  1. Lead with a variety of presentation methods.

Too often meeting become boring because they become predictable. ONe sure way to spice it up is to change your presentation techniques. Don’t get stuck in a rut of talk, talk, talk. Instead use audio/video, games, panel discussions, Q & A session and more.


  1. Involve participants

Generally speaking boredom sets in because individual feel disconnected or outside the meeting. By drawing them into participation they must be attentive and because they are sharing they feel that what they have to say is valuable. Involvement keeps people present.


  1. Keep the meetings focused

A key killer to successful meetings is lack of purpose. If the meeting carries on without a solid focus people quickly lose interest and become lost. These two points sabotage productivity, because they take away the clarity of what should come after the meeting is done.


  1. Make them shorter

Meetings do not need to be long. Too often people equal the word meeting with a meeting of length. A lot of ground can be covered in a short period of time if the meeting leader is prepared and understands the outcomes they are looking to achieve. By making the meetings shorter the attendees are more likely to give you their undivided attention for the complete duration of the meeting.  Along with this point be sure to start and finish exactly on time.


  1. Change the venue (Take away familiarity)

One of the best meetings that I ever attended was one I attended about supporting the local Children’s Hospital. Rather than conduct the meeting in a board room we conducted parts of it in different areas of the hospital. By the end of the 30 minute meeting all in attendance were convinced of the importance of their cause. Often venue can do as much to inspire as does the leader.


  1. Invite guest speakers

Often times guest speakers provide an outside credibility that a face we see all the time cannot. In addition, often there are outside speakers who can bring a highly level of insight and expertise to a topic that we may be incapable of delivering. Since meetings have such a high impact on the success of our organizations we should be dedicated to making our meetings the best they can be.


  1. Change the meeting format

Too often meetings become monotonous because they are predictable. There is no harm in changing the sequence of the agenda  to stir up a bit more excitement.



  1. Prepare well

Preparation is the key to creating meetings that work. When a meeting leader is prepared the meeting will have a flow that will keep the participants engaged. When unprepared leaders need time to sort out their thoughts they loose the focus of others.


  1. Avoid Topic twists and chit-chat

In the evaluations we do of meetings within companies two major sins are topic twists and chit-chat. Topic twists are introducing multiple topics before completing the initial topic and chit-chat is any socializing, stories or comments that are not relevant to the topics at hand. Both of these errors tend to take away from the effectiveness of meetings.


  1. Begin with a bang and deliver what you say you will

How you begin will set the pace for the rest of the meeting. Your first 90 seconds are crucial. It is a great time to put everyone at ease and give some direction and goals to the meeting. As a second point, it isn’t enough to have a strong beginning. You must deliver what you promise in the beginning.


For more about creating better meetings in your organization call 1-877-393-9496.

3 keys to creating Meetings that matter

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Meetings that matter

Meetings that matter

3 Keys to creating meetings that matter

By Douglas Vermeeren

Sometimes people ask me as a speaker, why did you pick to teach about the most boring subject on the planet — meetings. It might be true that for most people meetings are not the most exciting topic to talk about. In fact, it doesn’t take long to find a long long list of jabs or jokes on the internet about meetings and the pain in sitting through them.  For example one blogger wrote: “I propose a new rule: no meeting can last longer than my laptop battery or my bladder.” Another wrote “I learn alot about meetings. For Instance, did you know that by bending a paper clip once you can make a pretty cool S?’ or ‘My biggest issue with MEetings is that despite their name, they are rarely about ME.’ and ‘Any simple problem can be made worse if enough meetings are held to discuss it.’


One author worded it this way, “If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve it’s full potential, that word would be meetings.”


At first glance it would seem that meetings have a little value at all and really don’t contribute much to organizations. One might even question why some organization would go through all the expense and effort of holding meetings if all the participants achieve out of it is learning how to make an ‘S out of a bent paperclip or are trying to time the finish line to match the capacity of their bladder.


But meetings have a greater purpose and when they are used correctly they can catapult an organization to new heights in production. When used effectively meetings can multiply production, solve major problems,  implement time saving systems, protect against failure and arm your team to beat out your competitors on every level.


The difference between meetings that matter and meeting that are monotonous and boring is in your hands and today I want to share a few thoughts that will help you create better meetings. Meetings that motivate and inspire others to support you in achieving your goals and purposes.


I have identified 12 keys to creating effective, powerful and memorable meetings that change organizations. Today I want to share 3 of these keys with you to help you make better meeting right now.


Key 1) A reason WHY.  Meetings were not designed as an opportunity to skip work, or to fill time or to gossip and socialize. Meetings were also not designed to be a thing to dread or complain about. Although for some this is what they have become.


Instead meetings began with purpose and when used correctly meetings can be one of your most powerful tools.  Meetings in fact are the forum where company growth, higher profits for the company and bigger paychecks for the employees are all created. The WHY of meetings is perhaps the most important question you can ask and answer. When that question can be answered with an answer that really means something both to the organizer of the meeting and those attending the meeting the meeting becomes a setting for incredible change and progress.


So before you call that meeting ask these two questions: 1) Why do I need to call the meeting? 2)Why would those in attendance care? or what would it mean to them. If your reason for the meeting isn’t good enough then maybe you don’t need the meeting.


But wait, you may be thinking. My supervisor wants a meeting, or we need a sales meeting once a week so people can report. I can’t just not have a meeting. I have to go through the motions regardless of how I feel about it. If it was my choice I would cut these meetings out all together.


If that’s how you feel about it and if your meetings are indeed mandatory, and you can’t cut them out – then you need to change the content and presentation to focus on the WHY. If the meeting isn’t important to you it won’t be important to the attendees. If you want to see progress in your meetings you need to change the feeling of your people to those meetings and it begins with you.


Connect your meetings to the real reasons why and you will notice a shift. MAke your reasons why clear and specific, think of what it really will mean to the company, yourself and those in attendance.




1)Why do you need to call the meeting?

2)Why would those in attendance care?


Naturally when you are inviting people to attend the meetings you will want to make sure that those reasons WHY are expressed. Express them before the people arrive. Let them know in advance. If the reasons WHY is strong enough you will begin to find people actually looking forward to attendance.


One simple success strategy that has helped to bring meetings alive is to give them a name or a title based on the reason why. Kind of like a headline in a newspaper. “Discover how the company wants to increase your benefits.” or “Discover a new tool that we want to give you to grow your sales.” or “Learn why we changed product XYZ and how it will make your life easier.”  Often times when expectation and anticipation for a meeting is created the tone of the meeting is set before it even begins.


Again, try and discover the reasons why, both for you and the attendees. Even with a strong reason why your meeting can have some challenges.


Key 2 – Variety and involving others. Another meeting killer is monotony within the meeting or a lack of variety. The majority of meetings that I am invited to come in an fix go like this. People arrive and mill around the room. The leader arrives, people take their seats. He begins to talk. About ten to fifteen minutes into the leaders talk, the audience begins to fades and the leader carries on for another 50 minutes or so to a group that feigns interest. But the reality is inside they are yearning for the meeting to end, they are watching clocks, doodling on their notepad, day dreaming about the weekend past or the weekend coming.  As they sit in the room the only thing there mind is searching for in the leaders dialogue is the green light cue that the meetings over and they can get started with whatever activity they need to do next.


What killed the meeting? There are two things that kill most meetings. Both of these tools require preparation and consideration before the meeting. Preparation and consideration take time and effort. Maybe that’s why these tools are not employed as well in meetings as they ought to be. These two tools are variety in presentation and involving others.


Variety in presentation essential means finding a variety of methods to share your content with the participants of a meeting. In some ways this is similar to how a good teacher would teach in a classroom setting. On some occasions she might illustrate something on a chalk board, other times she may have a story to illustrate the point, or an activity, or visual aids, maybe even music or a video clip. Preparing variety to help you present in a meeting does take time but it pays big dividends.


Variety creates meetings tat are looked forward to and highly memorable.  Variety can also provide a mental hook or an activity that can be specifically remembered later on once the participant is back in the field.


Early in my sales career I worked for a door-to door pest control company in Southern California. Every day we would have a sales meeting in the morning to get people ready to go out and start selling. Often our manager would describe sales incentives or bonuses available to us with the help of a picture from a magazine. As he showed us the pictures he would sometimes play music with it. It created an exciting energy around the opportunity.  At first I thought it was kind of silly and embarrassing. I remember one morning in specific that the manager showed us a photo of the prize for the week and played the song Eye of the Tiger by survivor at the same time. He stressed that in order to win we couldn’t back down, we needed to push hard and work hard. He even had a few of the people in the group do some push ups and sit ups.  I thought this idea was the silliest yet and I probably rolled my eyes and started to giggle. But my lesson would soon come.


Later that day I heard something that caused me to rethink the idea. In fact, it was so impactful on me that after seeing this I decided I would use this technique myself when I had the opportunity to lead. Here’s what I saw, As we were out knocking on doors later I saw my partner rushing from door- to-door to get in all the customers he could. He was exhausted yet there he was singing out loud the Bonus song, The Eye of the tiger.  Having that anchor kept him going long after the meeting ended.


What variety can you bring into your meeting that will power up your teams long after the meeting has ended. Again this kind of variety requires time, preparation and consideration long before the meeting begins, but it pays big dividends.


The second part of this suggestion on how to avoid killing your meeting with boredom includes involving other people. As we talked about in the earlier example, many meeting die the slow death, with the leader giving a long lecture on do’s and don’t and sharing a long tedious list of company directives. That is a recipe for instant boring.


But meetings don’t have to be that way.


Just like with variety, this suggestion also requires preparation and consideration ahead of time. Both of those things require time. But it is well worth the investment.  This second tool is to actively involve as many people as possible in the meeting. In some ways this is another form of variety, but I think it’s so powerful it needs to be addressed as a subject in itself.


Involving others can take many forms. It’s most basic form is asking questions of the group and giving people a chance to respond. It can also involve asking for comments, feedback and suggestions. Those are great starting points. But I believe there is room to go even further.


Why can’t you work with someone in the group to present part of the information, or work with someone ahead of time to prepare a report, or get a group to do a role play on solving a discussion point.


One of the most successful meetings I had involved having a member of the group prepare a series of funny video clips to illustrate the incorrect way to complete a task.


By involving others they begin to take pride and ownership in the meeting. As they feel they are making a difference within the meeting they begin to really believe that their contributions can make a significant difference to the organization outside the meeting. Again, remember the goal isn’t to entertain – it is to get results in the real world. But real life has proven that if the meetings have some power to entertain that the results in real life will come.


Key 3) Time. This last suggestion can also require a lot of preparation ahead of time, but more important to preparation ahead of time, this one requires focus and self discipline to implement in the meeting.


When the meeting is running it is very difficult to lose track of time and time flies so quickly. But time is an important consideration. In a recent study on effective meetings and how to create them it was discovered that the number challenge that attendees had was that they felt like time in meetings was no properly used.  some of the complaints were that meetings started late, ended even later and that the time in the meeting wasn’t used effectively.


Many reported that because the experience of poor use of time was repeated again and again that poor use of time is what they had come to expect.  In other words, they too showed up late and some admitted that they threw away the remainder of a morning or afternoon because experience told them that they wouldn’t be getting out of the meeting on time anyways.  The tone for the entire company is set in the meetings and trainings it provides. If an attendee to such a meeting doesn’t see that use of time and material shared in the meeting are crisp, clear, productive and results driven the habits of crisp, clear, productive and results driven will not show up in their efforts outside of the meeting.


So how do we improve on the principle of using time. The simple answer is start on time, end on time and use the time in the middle effectively. Start with that and you’ve gone a long ways to creating happiness in your meeting.


Here are a few other suggestions to consider:


The first one. Meetings don’t have to be an hour. Whether it’s a group training meeting or a one-on-one sales visit. Meetings don’t have to be an hour. We have been trained from our school days that each class period is an hour and so we feel that our business meetings should be the same. Generally speaking if you allow something an hour to be completed it takes an hour, if you allow three hours it will take three hours. The most successful leaders know this and so they often cut short the time needed to smallest possible amount of time to do a thing right. Again this is why it is so important to prepare and plan ahead of time.  As I completed my studies on the most successful people in the world, I was surprised at how carefully they guard their time. And when it came to meetings there were rare occasions when a meeting would reach one hour. Their meetings ranged from 10 and 15 minutes, to longer meetings of 45 minutes. You don’t need a hour when 45 minutes will do.


And this is really where the idea of self-discipline comes in. Most hour meetings will come in at around 30 minutes to 45 minutes if those presenting and those participating stay focused.


I was recently invited to attend a company meeting that was looking for ways to improve their meetings.  I brought with me a checklist that I use to evaluate what companies are currently doing in their meetings and how they can make some immediate improvements. The biggest improvement tis company was looking for was to make their meetings more effective and do them in less time. It was reported that their regular “one hour” meeting was often taking an hour and a half, sometimes even two. meetings in this company were dreaded and progress seemed to be stalled. I was called in to evaluate and get them back on track to productivity.


The meeting started fine and I took out my checklist. On the checklist are a list of common mistakes made in nearly all meetings. Each time I identify one of the challenges I put a checkmark next to the column associated with that challenge. Some challenges obvious are scored differently because some of these challenges create more problems for the meeting.  One of the challenges that I score high is what I call ‘Chit-chat.’ ‘Chit-chat’ doesn’t just refer to personal socializing within the meeting, it also deals with any issue (company business or otherwise) that doesn’t relate directly to the purpose of the meeting at hand. This is a serious offense for the meetings that I critique.  The reason why is that not only does it steal time but it also dilutes the clarity and main objectives of the meeting. In other words, when you talk about so many trivial things the main thing often gets lost. And when people don’t know what the main thing is — they can’t act on it. It’s as simple as that.


A stronger offense on the checklist is what I call a ‘Topic Twist’.  This occurs when the main thing ceases to be the main thing.  Often it is the combination of a ‘Chit-chat offense.


So as I sat there with my checklist I began to listen. The meeting leader welcomed everyone and started on his introduction of the first topic. Inside of 30 seconds I had my first ‘chit-chat’ checkmark. Then another, and another, then a topic twist and so on and so forth. At the end of the meeting, which went over this time by 15 minutes I took some time with the participants. They were confused and irritated as they kept eying the clock.


As I later calculated there were over 25 Chit-Chat marks and 7 Topic twists. Each chit-chat mark was a minimum of thirty seconds and averaged about a minute. By eliminating these segue ways the meeting time would have been reduced by  close to thirty minutes. That would put us right around the sweet spot of 45 minutes.


45 minutes is a good number. The other reason I like it has a little to do with brain science. A recent study demonstrated that the average adult person has an attention span of approximately 7 – 8 minutes. You’ve probably heard that in conversations there is often silence about every seven minutes. Well neuroscientists studying attention span feel that has something to do with this 7 – 8 minute rule. If we average at 8 minutes that means that in 45 minutes if you are precise you can cover around 5 topics. leaving a little time for an introduction and conclusion to the meeting. That is a solid rule of thumb. 5 topics covered and covered well. Again selecting the keys and most valuable topics does require time in preparation. But it is well worth it. Try to limit the number of points and make them powerful. If you try to do more than a few you may find your people confused and confusion equal non-production.


To conclude with this idea about time I want to share a technique that I often use in one on one meetings, yet this could also be used in larger group settings. It begins with the timer on my smart phone.


When I arrive at a meeting I thank the person for coming and then I say something like this: “I recognize your time is valuable and so is mine. After going through my notes in preparation for today I was thinking that we should be able to cover everything inside of 45 minutes. does that sound reasonable to you?”


If the person agrees then all is perfect. If they figure that more time is needed then you may have to adjust accordingly to a time that you both can agree on. Most people agree that 45 minutes is ideal. I then pull out my smart phone and open the timer. I set it for 45 minutes. I then place it on the table and say: “Let’s use a timer to keep us on track.” And then I start into the meeting.


Again when the group is larger I do something similar. I let the ground know that I feel we should be in the meeting for 45 minutes. I also show them that I am setting the timer.


I have found by using the technique all my meetings, whether in group settings or with individuals seem to be more focused and productive. All involved realize that there is no time for chit-chat or topic twists. We stay on track and focused. And the funny things is not only do end on time but we generally finish a little bit early.


You might be wondering does this stall or limit participation? You’d be surprised that it doesn’t. In fact, it makes the participation better. Because if people have questions or concerns to share or discuss the issues that are raised are now focused razor sharp on the discussion points of the meeting. There is no side tangents or long stories. The comments are more precise and everyone is much more focused and involved.


Those are three of 12 powerful keys for constructing and conducting meetings that matter. Meetings can be wonderful. The effectiveness and productivity of a meeting will increase the effectiveness and productivity of a company. It is in meetings where problems are solved, productivity are increased, systems are introduced, training is increased and you are given the edge over your competition. In short, powerful meetings make for profitable companies.


If you would like to learn more about the 12 keys to constructing and conducting meetings that matter please contact us at 1-877-393-9496. These keys work wonders in every setting from one on one interviews and sales presentations all the way to negotiations in big board room presentations. The bottom line is that effective meetings equal increased results. And each of the 12 keys to constructing and conducting meetings that matter are calculated to help you get more from your team, help your team reach higher and say focused with the goals that really matter.