Douglasvermeeren's Blog

Just another WordPress.com site

Posts Tagged ‘marketing

Entrepreneur Academy Lesson 3 – Wha tis purpose?

leave a comment »

Entrepreneur Lesson 3 — Are you on purpose and what then heck does that mean?

Too often when we talk about purpose and passion entpreneurs talk about their purpose and their passion. I think that is partially off target. If you want to create entpreneurial success you have got to realize that you business must overlap the passion and purposes of your clients. In fact, that may actually be more important. In other words, being on purpose literally includes having a purpose that others can find valuable.

Recently I was meeting with one of my mentors and peers over lunch. He worth several hundred million dollars (500+) and one of his enterprises is that he owns a public storgage facility. When I asked him about building a business in area that he is passionate about he confessed that sometimes purpose and functionality far exceeds passion. And as we talked about the idea of purpose he expressed that so much of his business success is based on serving the purposes of his customers. Now let’s be honest. Public storage is most likely not listed among your most signifcant purposes — so that raises a question as to what is a true purpose that people are willing to pay for?

Obvioulsy ou’ve already heard how you need to solve a problem for your client. The purpose will be attached to a problem. But I think most people are not truly aware of their problems or their purpose.

Can I make a suggestion that was made to me and has been a source of high profit? Too many entpreneurs look for big purpose and dramatic ways to met those desires. As a result they often miss the mark. Start simple. Look at an actually day and what you do in that day. What are the more basic problems that need solving — find that and you will find a valuable purpose that the masses will pay for. The main purpose for most people is simply to have an easier day. Don’t make it complex. Make it practical and straigth forward.

As I have interviewed and research more than 400 of the worlds top achievers that how the majority of them built their wealth.

Douglas Vermeeren announces the Learn to Sell or Die Podcast

leave a comment »

Douglas Vermeeren announces the Learn to Sell or Die Podcast

We just received back the artwork and approval for the new Podcast. What do you think of it? You can get access to this podcast through our website http://www.Douglasvermeeren.com

I am so excited about the content we are going to share. This will certainly serve professional sellers and entrepreneurs.

Your ability to sell and convert clients to your products and services is directly attached to your income and lifestyle. However most sales people are ill-equipped for today’s marketplace and as a result they are leaving deals and money on the table. In this presentation, Douglas Vermeeren, Known internationally as the Modern-day Napoleon hill will unfold powerful strategies and expose the massive mistakes that sales people are making in todays economy that once corrected have helped sales people increase their profits from 30 -70%. This is one podcast you will not want to miss!

#learntosellordie #douglasvermeeren

Level up your inner Voice – Personal Power Mastery minute

leave a comment »

Douglas Vermeeren Personal Power Mastery 145

Level up your inner voice – Personal Power Mastery Moment

By Douglas Vermeeren

You’ve heard the saying that whether we think we can or think we can’t we are right. My interviews with top achievers and observance of those who are less successful have proven this true countless times. Our success begins with our thoughts, and even more specifically with the quality of those thoughts and what we say to ourselves.

Often most people don’t realize however, that its not the great and grand thoughts that pass through our mind each day that actually make the most difference. In fact it is the small almost harmless appearing thoughts that often have the most weight. It is the small thoughts that we often pay little attention to that condition us as to what we believe is possible for ourselves. Those little doubts are like cracks that appear in a damn. Almost almost invisible at times they make the structure of the damn weak and ready to collapse the minute something large presses against it. 

The same is true of the small thoughts most people continually nurture around doubt, scarcity, lack of self worth and so forth. Because those thoughts move freely in the mind without any attempt at repair when some great opportunity comes along that could really benefit them they are not able to take it into their lives because they have allowed small doubting thoughts to settle for too long. 

If you would like to achieve better outcomes in your life and experience more success the first step is to pay very careful attention to how you communicate to yourself. Positive and empowering communication must proceed powerful and positive results.

My challenge to you today is to start looking more carefully at your thoughts about yourself and to yourself. Start believing more in your ability to succeed then listening to your voices of doubt. 

About the Author

What would you do with the secrets of the world’s top achievers? Would you level up your income? Your business? Your opportunities? Now you can find out because those secrets are now available to you.

Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill. 

In addition, he is the producer and director of 3 out of 10 of the top personal development movies ever made. He is the producer of The Opus (featuring Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marci Shimoff, Morris Goodman, Bob Doyle and others.) The Gratitude Experiment (Bob Proctor, Marie Diamond, John Demartini, John Gray) and The Treasure Map (John Demartini, Loral Langemeier, Raymond Aaron, Marshall Sylver, Randy Gage.)

He has authored 3 books in the Guerrilla marketing series and is the CEO of The Excel Leadership Academy which provides leadership training to many of the worlds top companies.

He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

For more info go to http://www.DouglasVermeeren.com

Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier

leave a comment »

Speakers Must do This if they are to be successful in 2017

By Douglas Vermeeren, The Speaking Business Multiplier

Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences.  Why is that? What mistakes are they making? What is being left out?

Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:

speaking-training-15

  1. You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.”  You must spend time each day dialling into the conversation and expanding your content knowledge.o-speaker-business-conference-facebook
  2. You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later)  As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)Marketing word cloud
  3. Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.

As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.

 

the-speaking-business-multiplier-bannerDouglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess

The Speaking Business Multiplier coming to Edmonton

leave a comment »

the-speaking-business-multiplier-bannerAre you a Speaker or coach in Edmonton? Come and let me teach you how I was able to create a 7 figure speaking business and JV with some of the biggest speakers in the world today! By the way did I mention I’m going to also show you how to attract more media. This is an event that will get you ready to rock 2017! https://www.eventbrite.ca/e/5-essentials-to-positioning-yourself-as-an-expert-in-the-speaking-business-with-douglas-vermeeren-tickets-29822781743

Want to be a leader? How do you start your day? by The Speaking Business Multiplier

leave a comment »

the_speaking_business_multiplier_logo02Want to be a leader? How do you start your day?

by Douglas Vermeeren, The Speaking Business Multiplier

There are lots of ideas out there on how to grow a speaking business but one that I don’t hear repeated very often centers around how you start your day. As a speaker, coach or trainer how you start your day will have a direct impact on how you can influence the day of someone else. Think about this for a minute: What makes you a speaker worth listening to? The answer is simple. It’s the value you add to the lives of others. If you are able to share powerful strategies, insights and concepts you will have the power to lift others to higher levels. And if you are not willing to push higher and go deeper than your students you will eventually have none. Why? Because if you can not add high value those students will look elsewhere.

sunriseSo on to the point of this article. How are you starting your day? I have had the chance to surround myself with many of the top thought leaders in the world. Many of them are my close friends and I have spent many private moments with them off stage that has revealed how they are in reality. The most important common attribute I have found is how they start their day.

How you start your day often dictates the rest of the activities you engage in through out the rest of the day. In other words if you start in control of your day you keep it. If you start chaotic that’s the trend that continues.

th

Recently I was listening to a Navy Seal talk about the idea of starting the day right. Your first victory is getting out of bed. If you can conquer the pillow it sets the pace for the rest of the day. I also liked the idea he talked about of starting early. When you start early you have the control of the moment. You are not competing with others for what you want. If everyone else is asleep you can decide everything according to your priorities. Those of you with children understand what I mean. If you wait to get up until they are up – they set the pace and make the rules.

img_4990

John and I working on The Treasure Map movie.

One of my close friends is John Demartini. You may know John from The Secret or my films The Opus, The Gratitude Experiment or The Treasure Map. John is a deep well of information and if you’ve ever heard him speak you will most likely be amazed at how much information he retains.  He can with little effort go into incredibly deep principles on human behavior, quantum physics and ancient philosophy that baffles most people. He can easily quote hundreds of sources on all of these subjects and present the references and additional insights without much effort at all. He truly makes it look easy. Once I was chatting with him about how he is able to retain so much in depth information and how he is able to have it at his fingertips. His answer was that each day he spent several hours reading and researching what he teaches. He has done this now every day consistently for decades. If you want to have a similar command of your subject matter it is essential you give it the same kind of attention.

unspecified-6

John and I at the filming for The Gratitude Experiment

One of the other side effects that I have seen first hand with John has really inspired me. The first time I saw it was at one of our movie premieres. After the film we opened the floor to questions and answers from the audience. One of our audience members I really think was out to stump John. He was a philosophy major at the local university and he really knew his stuff. The audience was a bit weirded out with the deep questions he asked and it was almost as if this audience member was looking to debate or have a contest where he wanted to prove that he was the smartest guy in the room. But because John knew his stuff not only was he able to turn it into a valuable experience for all, he was actually able to win the “heckler” into siding with him. (Yes, we do get hecklers in this business too.)

(As a side note people often ask me how I get to work with so many of the top speakers in the personal development and self improvement industry. Or how I am able to get so many TV appearances and radio interviews? Or any other thing I am doing that brings my business more visibility and success. My answer always comes back to preparation and making sure I know my content. This may sound simple but the more value you can provide the more opportunities will appear for you.)

I am firm believer the reason that coaches and speakers sometimes get a bad rep out there as  less than powerful essentials for business is that many who claim to be leaders are actually cutting corners. Whenever I hear someone say “I don’t need a coach” or “I’ve already heard enough motivational speakers.” I know that they have run across someone who has not pushed themselves to be valuable to their audience.

The beginning of the day should be dedicated to expand their mind. Experts begin the day by studying their subject matter. I know I have talked about the importance of developing content before but this is such an important subject. If you want to be considered an expert in your field you cannot be comfortable with what you already know. Those who are satisfied to feel comfortable (in any field) never move from where they are to where they could be. Think about it. Getting up out of a comfortable chair to rise to a new location doesn’t happen unless you are really committed. It applies on a lazy Sunday afternoon as much as it does to life. If you want to become better your will power has to be more powerful than your desire to stay comfortable.

unspecified-copy

Often as I conduct my seminars for speakers I ask them to get uncomfortable. Sometimes this means thinking about your business in new ways. That can be very uncomfortable. As I ask people to do this many people simply shrug and say ‘well, I like things the way they are.’ If that’s the case you’ll always stay with what you have. But in the same breath they will say they want better results. If you want better results you must level up the activities that created those outcomes.

So here’s the challenge for this article. Dedicate at least an hour each day to expanding your mind in regards to your speaking business. The three areas I would invite you to focus on would be 1) You personally – What do you need to master so that you can become more effective, motivated and happy. 2)The Content you teach. What can you find to help your students. What is out there now? How can you teach it better? How can you make it unique to your voice? How can you turn it into an exercise or activity?  3)Your speaking, coaching, training business? What is really going on now? What is missing? What could be improved?

Set some goals. Take some action. Most of this stuff you may teach already. Make sure you are applying it too.  A lifeguard can’t save others until they know how to swim themselves.  Set a goal to give your best to others and soon they will give their best to you in the form of compensation, word of mouth and recommendation.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

Business Networker is NOW LIVE!!!!

leave a comment »

Business Networker

Business Networker

Business owners now have an incredible place to connect and do business.If you have a small business, or if you are an entrepreneur or business innovator then you need to check out Business Networker. (www.BusinessNetworker.com) Business Networker is destined to become the top resource for business owners on the internet. Members of the premium community have the opportunity to use customized search engines to find highly targeted leads, the ability to create a store to sell their products or services and even tools to manage contacts and customers quickly and efficiently.

With members across the United States and Canada, Business Networker is quickly expanding its reach and will soon be available in the UK, Australia, South Africa and other parts of the English speaking world.

For more information go to http://www.BusinessNetworker.com To access a free 30 day trial use the pass code biznet87194