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7 Laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

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The 7 laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

By Douglas Vermeeren

(The following is a brief summary of the 7 laws of Influence as taught in the Entrepreneur of Influence program by Douglas Vermeeren.)

Entrepreneur of Influence

Influence and attention are two of the most prized assets that any company can acquire in todays marketplace. Without these assets companies drift into obscurity and the sea of sameness and as a result are left to fight amongst their competitors in price and marketing battles that can’t be won. 

Influence is not just about the number of likes, shares, subscribers and thumbs up that you can acquire on a post or profile page. Influence is about the ability to become relevant to those that matter to your business.  Influence is about becoming a company that people care about.  The following are a brief overview of the 7 laws and things you can do that will make your more influential in your niche and will help you receive the benefits and opportunities that come with being more influential.

Law 1 – Serve the Specific – Most entrepreneurs make the mistake of trying to serve masses of people and to try please everyone. The best and most influential entrepreneurs know that influence begins with serving a select group at a high level. Focus is an essential element for beginning influence. Influence starts with becoming valuable to a specific group of people. Specialists in all fields are worth more to those they serve. You only become valuable as you go deeper into a specific niche. Cover less ground, but cover the ground you have in a better way. What are you doing to become valuable to a specific group?

Law 2 – Find Relevance – Influence is all about connection.  Connection comes through being of service in a way that matter most to those you serve. Your personal agenda does not matter and your audience can certainly sense when you are self-serving. Authenticity, constant learning and connection to the individual is an essential part of becoming and staying relevant. What are you doing to become more relevant to those you serve?

Law 3 – Accessibility – In todays marketplace those who are involved personally in their brand are the most influential. Are you involved in conversations with those you serve in real time? Do those you serve feel as though they know you and are acknowledged? If you consider the most influential entrepreneurs in todays marketplace their tribe feels as though they have a relationship with that person. What can you do to become more authentically connected to those in your audience?

Law 4 – Speed – We live in a world where people expect to be acknowledged and receive what they want instantly. This concept of speed has not only created a desire to have what we want now, but also an expectation that we can receive it in the way we wish. Speed therefore, is not just about timing, it is about flexibility as well. Entrepreneurs today are expected to be able to support their communities quickly and with flexibility. Influence requires trust. Trust is developed by consistent delivery. And when you deliver faster and more flexibly than others in your niche your influence grows exponentially. How can you be faster and more flexible than others in your niche?

Law 5 – Premium Exchange – We often hear entrepreneurs talking about the importance of creating a fair exchange of value. (More on this another time) I find that most do not understand what that even means. However even if they did, it is not enough. They must create scenarios where prospects and those they serve receive a premium exchange. In fact, the exchange needs to deliver higher value to the others in their niche. When they do it gives their tribe incentive to be more loyal to the brand and help it grow. How can you create more value for your audience than anyone else?

Law 6 – Build Community – A community is a group of people with similar values, beliefs, desires and opinions. When people feel as though they are part of something important they tend to care about it, promote it, support it and even make sacrifices for it. Recently a friend told me about how he woke up early and stood outside in the snow to get tickets for a concert to a favorite band.Your prospects will make the same kind of efforts when they feel this sense of ownership.  When the are truly part of a community they will almost feel a sense of betrayal when they do not support you. In a sense, it is genuinely like belonging to a family. How are you currently building and supporting your community?

Law 7 – Leverage possibilities- There is a reason why this law arrives as the final step in the laws of influence. Leverage is utilizing the support, networks, knowledge, money, time and other resources from other influencers or high level partners. However, if there is one thing that is clear about leverage is that those worth partnering with will not partner with you until you can demonstrate value to them also. To use leverage at high levels you must demonstrate competence at the previous laws of influence. Who can you work with to create power and influence through leverage?

Influence is not something you either have or you don’t. It grows by degrees. As your level of influence rises you will see more opportunities unfold for you. Your profits will rise. Your name and brand recognition will improve. You will be considered an authority or expert in your niche. Your sales will arrive more from inbound inquiries rather than outbound campaigns. 

Get started now to look for ways you can improve your influence today.

 

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Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

Entrepreneur of Influence and Effective meetings

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Entrepreneur of Influence and effective meetings

By Douglas Vermeeren

Meeting are required for operating an effective meeting. Some of these meeting swill be with potential clients, hiring people to help and support your business, potential partnerships and joint ventures and to train your staff to implement new strategies and take over jobs you need to delegate. Whatever the purpose of the meetings they need to be effective if your business is going to thrive.

For those of you familiar with our Entrepreneur Influence program you will know that I had the chance to observe and learn first hand from more than 400 of the worlds top achievers. Some of the companies whose leaders I was privileged to learn from included FedEx, nike, Fruit of the Loom, Uber, UGG boots, Disney, JW Marriott and others. In this relationship of learning I was able to observe how they prepared for and participated in meetings.

The following suggestions will help you to make your meeting more effective and valuable for you:

1) All meetings should have a clear outlined purpose. One of the top achievers that learned from stated it this way, “We don’t attend meetings without a purpose and we don’t attend unprepared.” Speaking to the point of purpose first, all meetings must have an objective. I see many entrepreneurs who will accept and participate in nearly any meeting that any one wants to have. This included meetings with a client. Many small business owners and entrepreneurs take meetings too easily and too quickly. They meet with anyone who could be a potential client or relationship without qualifying that individual and without determining a purpose for the meeting.

Everyone in the meeting should be aware of and in harmony with the purpose. The more all involved are moving in the same direction and with the same conviction the more powerful and effective your meetings will be.

If you come to the meeting in a careless and casual way your results will be the same way.

You can’t create results without creating a purpose.

2) All meetings should be timely — What I mean by this is that all meetings should be at the right time and have a time limit. Firstly, what I mean by the right time is that meetings should be in their proper sequence and when those in the meeting are in a position to act on things. Part of this can be described as qualifying. For example, you wouldn’t meeting with a customer who is not ready to make a decision. But I also see many entrepreneurs who meet with potential services even though they are not yet in a position to hire those services. They claim they are just doing research. Why would you research services in an ever changing marketplace if you are not ready to act. Research when you are ready. Have meetings when you are ready to take action.

Another important consideration is to take the appropriate time to have your meeting. As I interviewed the worlds top business achievers I had one of these leaders teach me this lesson in a unique way. When I first approached him I asked if I could have fifteen minutes of his time. I believed that asking for less time would make it more likely that he would say yes to meet with me.

I was surprised that when I showed up for our meeting he placed a stop watch on the table and indicated he would measure our fifteen minutes. Thankfully I was prepared and the timing worked. After the conclusion of our fifteen minutes this individual thanked me for being on time and commented that I had earned his respect to be able to qualify for future meetings.

In a future meeting we talked about time. He pointed out something very interesting to me. He observed that most people when they meet with a client or group meeting they feel a need to have it be at least an hour. He further pointed out that this was a pattern we grew accustomed to through our time in school,. The teacher told us it took one hour to learn math or social studies and so therefore that’s what we think it takes. And now when we meet with people we automatically assume it takes the same. When people plan on meeting for an hour they fill up an hour.

He then asked me to think back over our fifteen minute meetings and point out how much more we had been able to get accomplished because we were focused.

In all our business activities we are training people how to treat us and respond to our business and brand. How you use your time in meetings is a powerful teacher.

3)All effective meetings require preparation — Determine ahead of time what you would like your outcomes to be, your objectives, your questions and what you would like to have taught. Make sure you consider all possible questions and difficulties. As I observed and worked with the top business leaders mentioned about I found it interesting that their meetings were rarely brainstorming sessions to consider questions that they were paying other people to come up with solutions for. Most of the time these meetings were session where people presented their findings and answers they had already prepared and thought about.

As we work with top entrepreneurs and train them for success we encourage the same patterns. When you meet with a client you should have already considered their questions, challenges and objections. You should have answers to these that make sense. This is what will position you as the expert. No one wants to hire a brainstorming partner. They all want resources they can trust and benefit from. The more you can demonstrate competence in your relationship the more trust and confidence you will earn.

In addition, when it is time to meet with someone for the purposes of hiring, partnering or joint venturing the more clarity you have around what you need and can offer and how you will support and train that individual the more likely success is in the end.

While there is more more that could be said about meetings these are three of the most important things to get you started. Remember never take a meeting unless it has the potential to reward you for your time and effort and move your business forward.

Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill. He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others. Come listen to the Podcast Entrepreneur of Influence for more business ideas and support!

Entrepreneur Academy Lesson 3 – Wha tis purpose?

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Entrepreneur Lesson 3 — Are you on purpose and what then heck does that mean?

Too often when we talk about purpose and passion entpreneurs talk about their purpose and their passion. I think that is partially off target. If you want to create entpreneurial success you have got to realize that you business must overlap the passion and purposes of your clients. In fact, that may actually be more important. In other words, being on purpose literally includes having a purpose that others can find valuable.

Recently I was meeting with one of my mentors and peers over lunch. He worth several hundred million dollars (500+) and one of his enterprises is that he owns a public storgage facility. When I asked him about building a business in area that he is passionate about he confessed that sometimes purpose and functionality far exceeds passion. And as we talked about the idea of purpose he expressed that so much of his business success is based on serving the purposes of his customers. Now let’s be honest. Public storage is most likely not listed among your most signifcant purposes — so that raises a question as to what is a true purpose that people are willing to pay for?

Obvioulsy ou’ve already heard how you need to solve a problem for your client. The purpose will be attached to a problem. But I think most people are not truly aware of their problems or their purpose.

Can I make a suggestion that was made to me and has been a source of high profit? Too many entpreneurs look for big purpose and dramatic ways to met those desires. As a result they often miss the mark. Start simple. Look at an actually day and what you do in that day. What are the more basic problems that need solving — find that and you will find a valuable purpose that the masses will pay for. The main purpose for most people is simply to have an easier day. Don’t make it complex. Make it practical and straigth forward.

As I have interviewed and research more than 400 of the worlds top achievers that how the majority of them built their wealth.

Douglas Vermeeren announces the Learn to Sell or Die Podcast

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Douglas Vermeeren announces the Learn to Sell or Die Podcast

We just received back the artwork and approval for the new Podcast. What do you think of it? You can get access to this podcast through our website http://www.Douglasvermeeren.com

I am so excited about the content we are going to share. This will certainly serve professional sellers and entrepreneurs.

Your ability to sell and convert clients to your products and services is directly attached to your income and lifestyle. However most sales people are ill-equipped for today’s marketplace and as a result they are leaving deals and money on the table. In this presentation, Douglas Vermeeren, Known internationally as the Modern-day Napoleon hill will unfold powerful strategies and expose the massive mistakes that sales people are making in todays economy that once corrected have helped sales people increase their profits from 30 -70%. This is one podcast you will not want to miss!

#learntosellordie #douglasvermeeren

Level up your inner Voice – Personal Power Mastery minute

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Douglas Vermeeren Personal Power Mastery 145

Level up your inner voice – Personal Power Mastery Moment

By Douglas Vermeeren

You’ve heard the saying that whether we think we can or think we can’t we are right. My interviews with top achievers and observance of those who are less successful have proven this true countless times. Our success begins with our thoughts, and even more specifically with the quality of those thoughts and what we say to ourselves.

Often most people don’t realize however, that its not the great and grand thoughts that pass through our mind each day that actually make the most difference. In fact it is the small almost harmless appearing thoughts that often have the most weight. It is the small thoughts that we often pay little attention to that condition us as to what we believe is possible for ourselves. Those little doubts are like cracks that appear in a damn. Almost almost invisible at times they make the structure of the damn weak and ready to collapse the minute something large presses against it. 

The same is true of the small thoughts most people continually nurture around doubt, scarcity, lack of self worth and so forth. Because those thoughts move freely in the mind without any attempt at repair when some great opportunity comes along that could really benefit them they are not able to take it into their lives because they have allowed small doubting thoughts to settle for too long. 

If you would like to achieve better outcomes in your life and experience more success the first step is to pay very careful attention to how you communicate to yourself. Positive and empowering communication must proceed powerful and positive results.

My challenge to you today is to start looking more carefully at your thoughts about yourself and to yourself. Start believing more in your ability to succeed then listening to your voices of doubt. 

About the Author

What would you do with the secrets of the world’s top achievers? Would you level up your income? Your business? Your opportunities? Now you can find out because those secrets are now available to you.

Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill. 

In addition, he is the producer and director of 3 out of 10 of the top personal development movies ever made. He is the producer of The Opus (featuring Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marci Shimoff, Morris Goodman, Bob Doyle and others.) The Gratitude Experiment (Bob Proctor, Marie Diamond, John Demartini, John Gray) and The Treasure Map (John Demartini, Loral Langemeier, Raymond Aaron, Marshall Sylver, Randy Gage.)

He has authored 3 books in the Guerrilla marketing series and is the CEO of The Excel Leadership Academy which provides leadership training to many of the worlds top companies.

He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

For more info go to http://www.DouglasVermeeren.com

Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier

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Speakers Must do This if they are to be successful in 2017

By Douglas Vermeeren, The Speaking Business Multiplier

Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences.  Why is that? What mistakes are they making? What is being left out?

Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:

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  1. You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.”  You must spend time each day dialling into the conversation and expanding your content knowledge.o-speaker-business-conference-facebook
  2. You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later)  As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)Marketing word cloud
  3. Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.

As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.

 

the-speaking-business-multiplier-bannerDouglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess

The Speaking Business Multiplier coming to Edmonton

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the-speaking-business-multiplier-bannerAre you a Speaker or coach in Edmonton? Come and let me teach you how I was able to create a 7 figure speaking business and JV with some of the biggest speakers in the world today! By the way did I mention I’m going to also show you how to attract more media. This is an event that will get you ready to rock 2017! https://www.eventbrite.ca/e/5-essentials-to-positioning-yourself-as-an-expert-in-the-speaking-business-with-douglas-vermeeren-tickets-29822781743