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CREATE WEALTH TODAY in Calgary

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Calgary ONLY! In May I am going to share the wealth strategies I learned from several of the world’s top achievers on how to create abundance. These are amazing tools that allowed me to gain financial freedom and they can do the same for you too. https://www.eventbrite.ca/e/create-wealth-today-tickets-33594747795

 

May 20, 2017  9am – 6pm

Holiday Inn South 4206 Macleod Trail

One of the first things you should do to improve your speaking career in 2017 – Douglas Vermeeren, The Speaking Business Multiplier

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One of the first things you should do to improve your speaking career in 2017

Douglas Vermeeren, The Speaking Business Multiplier

When it comes to a new year everyone is thinking about fresh beginnings, resolutions and setting goals for how they want their life and business to look in the upcoming year. most of the speakers that I come into contact with are setting goals about how many stages they’d like to speak on, which new products they are going to launch, maybe even declaring goals to speak in far away countries that they’ve never visited yet and many are even thinking about how they will increase their income. While these are all valuable and exciting things to think about there is something that I think will help build your speaking business more than any other business goal, product launch or world tour…

Would you like to know what it is? If you’ve been following me for any length of time you know how I believe that the foundation of everything in your speaking business will come back to creating powerful content.  But there is a part of creating powerful content that is often overlooked. If you get this part right then everything else in your speaking business, including the content will come together more easily and all the goals that you’ve been thinking about will fall more easily into place. Well, enough of the suspense. Here it is:

You need to get talking to your audience. In specific you need to connect with individuals in your audience. You first goal will be to discover what challenges they are currently struggling with and which ones they foresee coming in the year. You need to be able to identify how you can best be of service and how your skills, knowledge and tools will best benefit the marketplace.

Some of the key ways I do this in my business are the following:

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1)I start with my most profitable and loyally clients. Those that are most profitable for you and most loyal are the audience members you want to keep with you. They are also the kind of people you want to duplicate in your business. It’s a simple reflection of the Pareto principle or the 80/20 rule. You don’t need to or ant to serve everyone. You need to find and nurture those who are best positioned to help your business grow. By focusing on the leaders in your tribe you can get the best sense of the needs of the tribe. Your leaders are dialled in and as pioneers they know what’s really going on. If you haven’t identified them that’s your first bit of homework. You need to explore such questions as:

What are their goals for 2017?

What were the biggest challenges of 2016? And what are you doing about it?

What changes are happening for you that will effect your marketplace?

Who are the emerging leaders this year in your industry? Why?

What are the important issues facing you and your business this year?

What is the new products, services and tools you are bringing to market?

What will you need to learn to do that successfully?

What efforts worked really well last year that you will duplicate again?

What efforts did not work?

Naturally these seem like very business oriented connections and I’m sure many of my students who are more focused on the healing arts and heartfelt teachings are thinking that these questions will never work with my people. That may be true but you can always create variations of these questions. Especially when working with individuals who are trying to gain clarity to begin with.

Even those in the healing modalities have clear goals and can identify many of the needs they are trying to solve.

Back to the business conversation for a second. I have found that my top students that I want to interview appreciate these kinds of explorative conversations and questions a lot. In fact, when I am asking for the interview I position it as a strategy session where they will gain and at the same time I am able to do my research.

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2) Survey the group. In addition to one on one conversations to discover what my top students are wanting to learn and receive support with I share a survey with my first few audiences of the year and often I will even send out the survey to those in my database. (I actually create a contest for people to get them back to me.) The surveys work really well.

Here’s an example on one I use:

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I find that by using a survey especially at the beginning of my events has been very valuable. In addition to helping me gather information it also works as a teaching to tool to get my students thinking about things they need in their business. (But that’s another conversation) For now I want to point out something which you’ve already discovered by a quick look through. It gives me an idea of what students want to learn more about, what they’ve spent over the last while, what they are willing to spend and more. I encourage you to create your own surveys to use to get to know your audience better.  (By the way if you go to my Youtube channel there is a really short video on some additional benefits of using a survey. Check it out.https://www.youtube.com/watch?v=aZ3FpuXGieM )

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3)Talk to your competitors. This may sound crazy but one of the most valuable tools I use in understanding my audience is to look at what my competition is doing and also talk with them. I have a relatively positive relationship with nearly all of my competitors and the one thing I have noticed without variation is that they love to talk about their business and tell me what their doing. Maybe its a feeling that they want to let me know they are smarter than me, doing better than me, more unique than me or whatever. That’s okay. I love them telling me about what they are up to and often it confirms I am on the right track or gives me new ideas or reveals things that they may be missing that I can take advantage of. I am sure they feel the same way that I do when they talk with me. I don’t want this paragraph to sound like I am trying to be engage in corporate espionage. Truthfully these discussion are often more of a collaboration that an investigation. But I am always paying very close attention. How are your relationships with your competitors? If you are afraid to boldly call them up at least add them as friends on Facebook and you can see what they are doing.

(And I never worry about competition because MASTERY = MONOPOLY and I know most of the other people training speaking are doing other stuff on the side. That’s the secret of why I’m getting such high rating everywhere. This is ALL I focus on. )

All in all the purpose of this post is to really help you understand the importance of dialling into the conversation of what your audience really wants, what’s happening in your marketplace and to help you recognize any areas you should be focusing on this year. If you can uniquely fill a void, deliver high value and service your audience better than anyone else all the other stuff that I spoke about in the first paragraph of this article most speakers thinking about will fall into place.

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BEST OF LUCK IN 2017! REMEMBER YOU ARE BRILLIANT! NOW IS YOUR TIME!

 

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Douglas Vermeeren,

The Speaking Business Multiplier

Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #topspeakertrainer #1speakertrainer #becomeaspeaker

Why does everyone want to be a speaker or coach? The harshest and perhaps meanest post I have ever written. By Douglas Vermeeren, The Speaking Business Multiplier

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Why is it that everyone wants to be a speaker or a coach? Do they think they really have something to teach or are they thinking its an easy ride? And if they have something to teach today are they really committed to step up and put in the effort to make themselves valuable long term. In my more than a decade as a professional and profitable speaker I’ve seen lots of successes and miserable failures from people that felt they wanted to be speakers. One of the biggest challenges that the failures all had is they thought they were ready to teach and were not. Or they became inspired by someone else and tried to duplicate that person in terms of personality or teaching. A common example of this has been seen by all (you’ve seen it too) where someone read the secret and thought they knew enough to teach it or where someone felt the power of Tony Robbins and then tried to imitate Tony. 15-motivational-quotes-from-tony-robbins-620x355A feeling of inspiration is not necessarily an invitation to duplicate. If you are going to be successful in this business the first thing you need to realize is that your success will be found only as you find your individual and unique voice. Impersonators, imitators and plagiarists never rise higher than the pioneer. You have got to be an original.

Having said that the other important thing about being an original means being valuable. You need to solve real problems and have real solutions. You also need to add to the conversation. In order to add to the conversation you need to know the conversation and understand it well. It’s not enough to read one or two books or what a movie or youtube video and think you are an expert. I recommend to my students that they need to study their subject matter at least one hour per day. No Holidays.  I know of top professional speakers that are spending far more than that. If you want to be an expert you’ve got to know what everyone is saying and develop your own unique points of view on the subject. This is a full time job people. Yesterday I spoke with a husband and wife couple and the husband wants to be a speaker or coach. He has achieved no real great success in his life but feels he has something to teach others. In addition, he has spent lots of the family money pursuing other interests and trying a variety of business that have all reached minimal levels of either success or failure. If you are int he same position and considering that you want to be a speaker or leader to others. The first thing I am going to say is reconsider. You really aren’t ready. But if you must persist before you spend the money and effort to come and play with us let’s see if you can actually consistently put in an hour into your subject each day for a month. If you can’t do it – we don’t want you to come and share the stage with those of us that do this for a living. You are not committed enough and you’re getting in our way. You are also doing a disservice to your audience. They deserve better than someone who is there from an ego point of view or to make a quick buck.

Maybe this is the harshest rant I’ve ever published but it is not uncommon for this industry to attract people who feel that speaking is just a matter of talking and sharing personal stories. People expect more and there’s no need for you to waste everyones time. I recently read an article on how trust levels for speakers, coaches and gurus are losing a lot of ground in the marketplace when it comes to credibility and trust. I believe the reason why is that there are too many people out there who don’t really have any value. If you are considering this as a career take a careful look at what you really offer. And if you find yourself lacking either own it and fix it or find something else to do.

Recently I was at an event where a lady approached me after I spoke and told me of her aspirations to be a life coach. It didn’t take long to understand that her personal life was a mess, her financial life was on the verge of collapse, her relationships were very messy and she had substance abuse challenges. I don’t understand where people like this can even consider life coaching. the role of coach must be very misunderstood. Your responsibility is to lead people to higher ground. It would seem that anyone she would encounter as potential coaching clients would generally be in a better position that she would be. Unreal.

I want to dispel the rumours that this is an easy job. Like anything else there highs and lows. There are moments that are easy and days where the woe is hard. You can’t just have the happy moments you have got to be willing to put in the efforts as well. If you ultimately choice to be a speaker (And I haven’t discouraged you) then by all means do it – but get committed to being the best you can be. Don’t settle to just do the job. Become an expert and a source people can trust and have confidence in. And strive everyday to become better. If you teach personal development or self improvement practice it damn it.

End rant.

douglas-vermeeren-600Are you ready to level up your speaking business? You’ve come to the right place. Douglas Vermeeren is The Speaking Business Multipier. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. 

Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. He is a regular featured expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others.

As a speaker he earned more than 1.3 Million dollars in his first six months as a speaker. He currently teaches speakers how to duplicate his level of success in a top rated program called High Profit Speaker.

http://www.DouglasVermeeren.com

 

 

What is your business model? The Speaking Business Multiplier

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What is your Business Model?

By Douglas Vermeeren, The Speaking Business Multiplier

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Many speakers want to create a successful and profitable business. The reality is that there is a lot of competition out there and only a small portion of speakers are actually even able to do this full time let alone build a prosperous business. There are a few things that you can do to increase your chances for success and the first thing would be to determine the business model you are going to use for your speaking business.

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Early in my business career I had an experience that may be useful to share. In my late teens I had an idea for a business. I had a family friend that expressed he might be willing to help me launch it. He invited me to assemble my materials and come see him. I decided to get busy and build a business plan. I borrowed books form the library and got busy assembling what I thought a business plan looked like. I’ll never forget the night before I was at the local Kinkos putting the finishing touches on the plan until two a.m. adding colour diagrams and images. I put in a lot of work.

The next day when I brought it for him to take a look at he didn’t even open it up. Instead he asked one question. Where are the transactions in your business? He then explained that while a business plan was useful it was only a guide and often changed with the marketplace conditions, challenges faced by the business and many other factors. However if I knew where the transactions were I could recognize what activities where going to make my money.

So today I’m not going to tell you how to build you business specifically but I want you to think about where your transactions are. Here’s a small list some of my students came up with at on of our High Profit Speaker events:

Speaking for a fee

Selling product from the stage

Be an MC

Speak at schools

Coaching

Consulting

Mentoring

Joint venturing

Training for others

online courses

Workshops

Subscriptions

retreats

study at home courses

franchising/licensing

Cruises

Network marketing trainer

Selling products in stores/infomercials

Product consultant

Hosting your own events

Event consultant

Mastermind host

Speaking bureau

Writing articles or blogs

Media guest

Smart phone applications

Designing a game (ie. Cashflow)

Naturally there are many more options. I have listed only the few my students mentioned at our last event. Naturally there are many more. Feel free to pick ones you’d like to use and make a comment and list the ones that are not mentioned here.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

#SpeakingBusinessMultiplier #DouglasVermeeren

The Speaking Business Multiplier – 6 Keys to Becoming a million dollar speaker

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Success in the speaking business is something most professional speakers stove to attain. But the truth is that the personal development or self improvement industry is one of the most competitive fields on the planet. Everything thinks they have powerful advice to share on how to make life better and all want to be rewarded handsomely fro sharing those  insights. While many of these lessons are powerful concepts for positive change very few of the “thought leaders” who share them actually rise to high levels of financial success.

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I was very fortunate early in my speaking career to find some amazing mentors and as a result I have constructed and followed a system which made me almost immediately financially successful. In my first 6 months as a speaker I earned more than1.6 million dollars US and have had a successful speaking business ever since. Here are a few of the things I see most speakers missing today that make a big difference.

1)Get a mentor – Most speakers are used to sharing advice and not giving it. If you can find a mentor or a coach that understands how to make money in the speaking business and establish yourself as an expert you are much further ahead in this highly competitive business.

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2)Develop high level expert content – Content is indeed king. Most of the people populating this business today have very generic and predictable content. You need to be able to solve real problems and take people deeper into your subject of expertise than anyone else.

3)Use a proven business model – Most speaker stop at accepting a fee for a speech or have added a few products or coaching programs or workshops. While those things are all great streams of income they are not the most effective way to monetize your speaking business. (More on this in a future post)

AM Agenda's Pat Bolland interviews Millionaire Mentor Douglas Vermeeren

4)Use media and leverage authority – Most speakers remain relatively unknown and hidden in the marketplace. They do not know how to attract media and are too afraid to invest in a publicist or support team.

Douglas Vermeeren on the Rush in Vancouver

5)Get on the right stages and build boundaries – Most speakers who are broke will speak anywhere, for any fee and say YES way too much. Recognize that there is a such things as a wrong audience!

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6)Build a relationship – One of the big mistakes I see regularly from speakers is that they are too eager to rush an audience into a high priced product or seminar. The audience feels like they are simply a number or a transaction. Focus on providing value first, establishing your credibility as a true solution first and that you are genuinely concerned about the results your audience needs first. If you do these things you will have earned the right to be bold as your audience will want to continue the relationship.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of The Personal Power Mastery program which helps you unlock your most powerful self and created positive changes in your life.

Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. Enterprise magazine calls him Canada’s Tony Robbins! He iOS the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others. http://www.DouglasVermeeren.com

 

#douglasvermeeren #TheSpeakingBusinessMultiplier #professionalspeaker

Douglas Vermeeren – A key to creating lasting change

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Change is the only real constant in the universe. Nothing ever stays the same. Change however is one of the most resisted principles in human nature. Internally we know we want more and need to become more in order to get it. However we find change and deliberate adaptation often difficult. (Which is strange considering we are the planets best organisms at creating change and adaptation.)

We don’t like change because it can bring stretching and discomfort. It can also lead us into new and unknown experiences. The only time when change is clearly welcome is when we are escaping a pain or fear far worse than the uncomfortable or unknown experience.

Douglas Vermeeren ppm 38The key then to drawing lasting desired changes into our life is to see a better future once that change has been achieved. I’m not just speaking about visualization or a creating a vision board, although those are excellent tools for establishing this vision. I am really talking about a clear view of how these changes will effect us long term. How they will effect those around us. How they will effect our future opportunities. Recognizing how these changes fit with our values. How participating in this new version of ourselves will produce results over the long term.

When we start to see a compelling and powerful future these changes become easier to make. The bottom line is that until we see this kind of a future it is very difficult to pursue the idea of change. When we leave a place of challenge we are not inclined to trade it for uncertainty.

No one acts strongly or commits to outcomes they doubt are achievable. We act on what we believe and emotionally desire! See your future in powerful and positive ways and you’re already heading in that direction.

#douglasVermeeren #PersonalPowerMastery http://www.DOuglasVermeerenppm.com http://www.DouglasVermeerenmotivationalspeaker.com

 

Douglas Vermeeren – Are you working on the right stuff?

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Most people work on the experiences and the results they get and they neglect the roots of what made those things happen. In other words they focus on the effects and experiences rather than the cause. As a result many of the things they want to create, like lasting change or new habits for example, never happen. They may experience a sense of excitement as they experience a temporary change or small reward but the real lasting results elude them. It’s almost as if they have cut off a few branches on a tree yet the roots continue to grow the same things over and over again.

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In some ways its like the doctor who treats your condition based on what you tell him about rather than conduct an examination of the symptoms and the situation. The reason this occurs is that the human mind is impatient. It wants to solve a problem and move forward. The easiest stuff to deal with is surface stuff.  Anything deeper takes time.

But it is the deeper stuff where the real problems get solved and lasting change is created. Our thoughts, beliefs, feelings and expectations create our actions and habits and since those things occur below the surface the only way to get things happening in to go deep.

Before we can have any real and lasting results in our life we need to go deeper than just our surface actions. We must investigate why we create what we tend to create and what we feel, expect and believe that have engineered those results.

As we realize where we have begun and make changes the very essence of who we are begins to take shape. And as we are aware of who we are and recognize where we want to be we will arrive closer to our desired outcomes.