Archive for January 2017
What is the first thing a speaker should do to grow their business? Douglas Vermeeren, The Speaking Business Multiplier
This is one of the most common questions I get asked from new speakers. What should I do first?
The first thing needed when getting started in the speaking business is to determine what you will be sharing for content and who you will be sharing it with. You need to determine what will be relevant and valuable to your audience and what qualifies you to share with this group. Your efforts in the beginning should be placed on crafting a powerful message. When you feel you have that the next step will be determining how you will share it.
You can build your speech, your business or even design a product until you know what is valuable and relevant to your audience.
Discovering this message is a lot more difficult than it sounds. It can take a lot of research and work to find something that resonates with you and your audience. I encourage you to take your time with this however. As a speaker you must be dedicated to a long term game plan rather than a quick rush to get on the stage and speak. A profitable speaking business requires that you provide value in such a way that people can compensate you.
You can’t provide this kind of value until you understand the conversation surrounding your audience in the marketplace. Take the time to learn this.
One of the most valuable lessons that I learned when building my speaking business was to involve my clients. If I knew what they wanted and were willing to support it was easier to create it. How often are you talking with these people? Are you implementing their suggestions into your business? Are you bringing their questions into your talk and onto the stage?
To be engaging you must engage.
More on the subject later.
Anyways. There’s a few quick thoughts to think about for now.
Douglas Vermeeren is the Speaking Business Multiplier. As you’ve already discovered in life the best can teachers are those who have done it. Douglas Vermeeren has done it!
Generated more than 1.6 Million US in his first six months as a speaker
Share the stage and joint ventured with almost all of the top names in speaking today
He is the creator of 3 of the top 10 personal development movies of all time. (The Opus with Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marci Shimoff, Bob Doyle, Morris Goodman and others. The Gratitude Experiment with Bob Proctor, Marie Diamond, John Gray, John Demartini, Mary Morrissey. The Treasure Map with John Demartini, Raymond Aaron, Loral Langemeier, Marshall Sylver, Randy Gage and others.)
Author of multiple top selling books
Largest audience to date 17,000
He can help you: Create a highly profitable speaking businesses, Position yourself as an expert, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. This is going to be incredible.
The Speaking Business Multiplier systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available.
Other trainers stop at presentation skills while Douglas Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him!
One of the first things you should do to improve your speaking career in 2017 – Douglas Vermeeren, The Speaking Business Multiplier
One of the first things you should do to improve your speaking career in 2017
Douglas Vermeeren, The Speaking Business Multiplier
When it comes to a new year everyone is thinking about fresh beginnings, resolutions and setting goals for how they want their life and business to look in the upcoming year. most of the speakers that I come into contact with are setting goals about how many stages they’d like to speak on, which new products they are going to launch, maybe even declaring goals to speak in far away countries that they’ve never visited yet and many are even thinking about how they will increase their income. While these are all valuable and exciting things to think about there is something that I think will help build your speaking business more than any other business goal, product launch or world tour…
Would you like to know what it is? If you’ve been following me for any length of time you know how I believe that the foundation of everything in your speaking business will come back to creating powerful content. But there is a part of creating powerful content that is often overlooked. If you get this part right then everything else in your speaking business, including the content will come together more easily and all the goals that you’ve been thinking about will fall more easily into place. Well, enough of the suspense. Here it is:
You need to get talking to your audience. In specific you need to connect with individuals in your audience. You first goal will be to discover what challenges they are currently struggling with and which ones they foresee coming in the year. You need to be able to identify how you can best be of service and how your skills, knowledge and tools will best benefit the marketplace.
Some of the key ways I do this in my business are the following:
1)I start with my most profitable and loyally clients. Those that are most profitable for you and most loyal are the audience members you want to keep with you. They are also the kind of people you want to duplicate in your business. It’s a simple reflection of the Pareto principle or the 80/20 rule. You don’t need to or ant to serve everyone. You need to find and nurture those who are best positioned to help your business grow. By focusing on the leaders in your tribe you can get the best sense of the needs of the tribe. Your leaders are dialled in and as pioneers they know what’s really going on. If you haven’t identified them that’s your first bit of homework. You need to explore such questions as:
What are their goals for 2017?
What were the biggest challenges of 2016? And what are you doing about it?
What changes are happening for you that will effect your marketplace?
Who are the emerging leaders this year in your industry? Why?
What are the important issues facing you and your business this year?
What is the new products, services and tools you are bringing to market?
What will you need to learn to do that successfully?
What efforts worked really well last year that you will duplicate again?
What efforts did not work?
Naturally these seem like very business oriented connections and I’m sure many of my students who are more focused on the healing arts and heartfelt teachings are thinking that these questions will never work with my people. That may be true but you can always create variations of these questions. Especially when working with individuals who are trying to gain clarity to begin with.
Even those in the healing modalities have clear goals and can identify many of the needs they are trying to solve.
Back to the business conversation for a second. I have found that my top students that I want to interview appreciate these kinds of explorative conversations and questions a lot. In fact, when I am asking for the interview I position it as a strategy session where they will gain and at the same time I am able to do my research.
2) Survey the group. In addition to one on one conversations to discover what my top students are wanting to learn and receive support with I share a survey with my first few audiences of the year and often I will even send out the survey to those in my database. (I actually create a contest for people to get them back to me.) The surveys work really well.
Here’s an example on one I use:
I find that by using a survey especially at the beginning of my events has been very valuable. In addition to helping me gather information it also works as a teaching to tool to get my students thinking about things they need in their business. (But that’s another conversation) For now I want to point out something which you’ve already discovered by a quick look through. It gives me an idea of what students want to learn more about, what they’ve spent over the last while, what they are willing to spend and more. I encourage you to create your own surveys to use to get to know your audience better. (By the way if you go to my Youtube channel there is a really short video on some additional benefits of using a survey. Check it out.https://www.youtube.com/watch?v=aZ3FpuXGieM )
3)Talk to your competitors. This may sound crazy but one of the most valuable tools I use in understanding my audience is to look at what my competition is doing and also talk with them. I have a relatively positive relationship with nearly all of my competitors and the one thing I have noticed without variation is that they love to talk about their business and tell me what their doing. Maybe its a feeling that they want to let me know they are smarter than me, doing better than me, more unique than me or whatever. That’s okay. I love them telling me about what they are up to and often it confirms I am on the right track or gives me new ideas or reveals things that they may be missing that I can take advantage of. I am sure they feel the same way that I do when they talk with me. I don’t want this paragraph to sound like I am trying to be engage in corporate espionage. Truthfully these discussion are often more of a collaboration that an investigation. But I am always paying very close attention. How are your relationships with your competitors? If you are afraid to boldly call them up at least add them as friends on Facebook and you can see what they are doing.
(And I never worry about competition because MASTERY = MONOPOLY and I know most of the other people training speaking are doing other stuff on the side. That’s the secret of why I’m getting such high rating everywhere. This is ALL I focus on. )
All in all the purpose of this post is to really help you understand the importance of dialling into the conversation of what your audience really wants, what’s happening in your marketplace and to help you recognize any areas you should be focusing on this year. If you can uniquely fill a void, deliver high value and service your audience better than anyone else all the other stuff that I spoke about in the first paragraph of this article most speakers thinking about will fall into place.
BEST OF LUCK IN 2017! REMEMBER YOU ARE BRILLIANT! NOW IS YOUR TIME!
The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com
#douglasvermeeren #topspeakertrainer #1speakertrainer #becomeaspeaker
Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier
Speakers Must do This if they are to be successful in 2017
By Douglas Vermeeren, The Speaking Business Multiplier
Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences. Why is that? What mistakes are they making? What is being left out?
Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:
- You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.” You must spend time each day dialling into the conversation and expanding your content knowledge.
- You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later) As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)
- Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.
As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.
Douglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!
He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com
#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess