Why most speaker trainers can’t help you grow your business?
By Douglas Vermeeren
Recently I have noticed that there are more and more speakers who are including in their business offerings the ability to teach other speakers how to grow their business. This trend includes teaching new speakers how to craft a “signature” talk, present or “rock” the stage, speak internationally, or grow your non-speaking business by incorporating public talks into your marketing strategies. While most of these ideas are good concepts to grow your business those presenting them are not able to get you to the results you need. And here’s why:
- Most of those who are representing themselves as speaker trainers currently have never achieved success themselves. (You will never rise higher than the person teaching you. If they have never cleared 6 figures neither will you.)
- Most have added speaker training to the their business because they aren’t making enough money elsewhere. (If a person is a speaker trainer they shouldn’t be offering other things. The idea of “Jack of all trades master of none” applies here.)
- Many of those teaching speaking are teaching outdated practices. (The concept of a “signature talk” hasn’t worked since the 1990’s. Most speakers are not paid a fee to present a “signature” talk in today’s market. the only ones that actually use these today are celebrities, athletes and politicians.)
- Most of the speaker trainers today don’t know or teach anything about the business part of speaking. (Most focus on presentation skills, which is okay. But the presentation is only a fraction of the speaking BUSINESS. If you don’t have the business part figured out you won’t be speaking for long no matter how polished your presentation is.
The speaking business is one of the most competitive professions in the world. If you are going to rise to professional levels in this business you will need support. So if you are looking for a speaker trainer what should you look for? The first thing you need to establish are your specific goals as a speaker and what you are hoping to accomplish in your speaking business. I recommend setting goals and getting clarity in the following areas: (And then before hiring a speaker trainer ask if this person has the experience to help you get there. when I say experience they should actually be doing it themselves. If they aren’t doing it they won’t be able to give that set of skills to you either.)
What niche do you want to be recognized in? (Does this trainer have experience in helping speakers to position people like you in that niche.)
Do you want to be thought of as a competent leader in your niche? What does that mean? (Each niche has a set of rules on how they find and position their leaders. If the speaker trainer you are thinking of working with isn’t the leader in their arena they don’t know a thing about positioning. What will they be able to teach you?)
What does your business model look like? (does this trainer understand what business models are currently working in today’s marketplace. In a recent training in London, UK my students and I identified nearly 250 business models for the modern speaker. Most people today teach on average 2 -3. Yikes!!!)
What would an effective customer funnel look like for you speaking business? (Again most speaker trainers today don’t understand the importance of a funnel. The bottom line is that if you don’t have a predictable path for your student then you won’t have any. No student = broke.)
What product, workshops or services will you offer, what will you charge and where will you put them in your funnel? (Most speakers feel like maybe they want to have a book. Books used to have power and authority but with he over saturation of print on demand companies no one places prestige on having a book any more. Everyone has one. They mean very little nowadays. There are many products better than books. Having said that there are some cases where books still work. But they don’t work well for everyone. I should also mention that products correctly created sell themselves and also position you as an expert – if you have the right product.)
How often do you want to speak? Getting speaking gigs is one of the most important aspects of your business. If you are not speaking you are not a speaker. Make sure you select a speaker trainer who understands the 5 kinds of speaking gigs available to you in todays marketplace and that they know how to find these.
Joint Venturing with other speakers is one of the fastest ways to grow your business today. Who do you want to share the stage with and how will you get there. Is the speaker trainer you want to work with connected enough to help you get those joint ventures? Have they done enough of them to know how they work?
How will you get an audience to continue the relationship with you? Many refer to this part as selling from the stage. Selling from the stage is an important part of this business, but continuing the relationship can be done in many ways. In addition it is important to recognize that there are many different ways to sell from the stage. Some of the those ways will work better with your personality. Most speaker trainers today fail in the sense that they only know, practice and teach their way. They create clones of who they are and their selling style doesn’t work for everyone. You need to find and develop your style so that its effective and comfortable.
How will you create excitement around yourself in an oversaturated industry? In a world where there are too many speakers, coaches and trainers how will you stand out and make yourself valuable and visible? One of the essentially that speaker trainers need to understand today is how to use media to position themselves. This includes traditional media like TV, radio, print and also includes social media. (Truthfully many in the upcoming generation are wizards at social media. But social media is only part of the equation. Social media is quickly becoming just noise. Alone it isn’t going to give you the results you need.)
There are many other thoughts I share with my students to consider before they decide on who they want helping them build their speaking business. But one thing I always ask them to consider is this: THIS IS YOUR SPEAKING BUSINESS. GET THE VERY BEST PEOPLE HELPING YOU. THERE IS NO SENSE LEARNING HOW TO DO IT WRONG.
Speaking is a business. And if you are serious about that business you need to get serious about who you have helping you.
Click here to see what these speakers have to say about some of the tools I have to share: https://www.youtube.com/watch?v=fp2mAChsRWc
I have been training speakers for years. I have been able to show them how in my first six months as a speaker I was able to generate over 7 figures. I have been able to show them how to get more speaking gigs. JV with some of the top leaders in the business today. I have shown them how to speaker internationally. I have shown them how to get on TV, radio and print. And I have shown them a multitude of others things that are needed for a successful speaking business that most do not even know about.
If you are ready to grow your speaking business drop me a note and I am happy to send you some free tools on growing your business today.
The Speaking Business Multiplier
What is the first thing a speaker should do to grow their business? Douglas Vermeeren, The Speaking Business Multiplier
This is one of the most common questions I get asked from new speakers. What should I do first?
The first thing needed when getting started in the speaking business is to determine what you will be sharing for content and who you will be sharing it with. You need to determine what will be relevant and valuable to your audience and what qualifies you to share with this group. Your efforts in the beginning should be placed on crafting a powerful message. When you feel you have that the next step will be determining how you will share it.
You can build your speech, your business or even design a product until you know what is valuable and relevant to your audience.
Discovering this message is a lot more difficult than it sounds. It can take a lot of research and work to find something that resonates with you and your audience. I encourage you to take your time with this however. As a speaker you must be dedicated to a long term game plan rather than a quick rush to get on the stage and speak. A profitable speaking business requires that you provide value in such a way that people can compensate you.
You can’t provide this kind of value until you understand the conversation surrounding your audience in the marketplace. Take the time to learn this.
One of the most valuable lessons that I learned when building my speaking business was to involve my clients. If I knew what they wanted and were willing to support it was easier to create it. How often are you talking with these people? Are you implementing their suggestions into your business? Are you bringing their questions into your talk and onto the stage?
To be engaging you must engage.
More on the subject later.
Anyways. There’s a few quick thoughts to think about for now.
Douglas Vermeeren is the Speaking Business Multiplier. As you’ve already discovered in life the best can teachers are those who have done it. Douglas Vermeeren has done it!
Generated more than 1.6 Million US in his first six months as a speaker
Share the stage and joint ventured with almost all of the top names in speaking today
He is the creator of 3 of the top 10 personal development movies of all time. (The Opus with Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marci Shimoff, Bob Doyle, Morris Goodman and others. The Gratitude Experiment with Bob Proctor, Marie Diamond, John Gray, John Demartini, Mary Morrissey. The Treasure Map with John Demartini, Raymond Aaron, Loral Langemeier, Marshall Sylver, Randy Gage and others.)
Author of multiple top selling books
Largest audience to date 17,000
He can help you: Create a highly profitable speaking businesses, Position yourself as an expert, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. This is going to be incredible.
The Speaking Business Multiplier systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available.
Other trainers stop at presentation skills while Douglas Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him!
One of the first things you should do to improve your speaking career in 2017 – Douglas Vermeeren, The Speaking Business Multiplier
One of the first things you should do to improve your speaking career in 2017
Douglas Vermeeren, The Speaking Business Multiplier
When it comes to a new year everyone is thinking about fresh beginnings, resolutions and setting goals for how they want their life and business to look in the upcoming year. most of the speakers that I come into contact with are setting goals about how many stages they’d like to speak on, which new products they are going to launch, maybe even declaring goals to speak in far away countries that they’ve never visited yet and many are even thinking about how they will increase their income. While these are all valuable and exciting things to think about there is something that I think will help build your speaking business more than any other business goal, product launch or world tour…
Would you like to know what it is? If you’ve been following me for any length of time you know how I believe that the foundation of everything in your speaking business will come back to creating powerful content. But there is a part of creating powerful content that is often overlooked. If you get this part right then everything else in your speaking business, including the content will come together more easily and all the goals that you’ve been thinking about will fall more easily into place. Well, enough of the suspense. Here it is:
You need to get talking to your audience. In specific you need to connect with individuals in your audience. You first goal will be to discover what challenges they are currently struggling with and which ones they foresee coming in the year. You need to be able to identify how you can best be of service and how your skills, knowledge and tools will best benefit the marketplace.
Some of the key ways I do this in my business are the following:
1)I start with my most profitable and loyally clients. Those that are most profitable for you and most loyal are the audience members you want to keep with you. They are also the kind of people you want to duplicate in your business. It’s a simple reflection of the Pareto principle or the 80/20 rule. You don’t need to or ant to serve everyone. You need to find and nurture those who are best positioned to help your business grow. By focusing on the leaders in your tribe you can get the best sense of the needs of the tribe. Your leaders are dialled in and as pioneers they know what’s really going on. If you haven’t identified them that’s your first bit of homework. You need to explore such questions as:
What are their goals for 2017?
What were the biggest challenges of 2016? And what are you doing about it?
What changes are happening for you that will effect your marketplace?
Who are the emerging leaders this year in your industry? Why?
What are the important issues facing you and your business this year?
What is the new products, services and tools you are bringing to market?
What will you need to learn to do that successfully?
What efforts worked really well last year that you will duplicate again?
What efforts did not work?
Naturally these seem like very business oriented connections and I’m sure many of my students who are more focused on the healing arts and heartfelt teachings are thinking that these questions will never work with my people. That may be true but you can always create variations of these questions. Especially when working with individuals who are trying to gain clarity to begin with.
Even those in the healing modalities have clear goals and can identify many of the needs they are trying to solve.
Back to the business conversation for a second. I have found that my top students that I want to interview appreciate these kinds of explorative conversations and questions a lot. In fact, when I am asking for the interview I position it as a strategy session where they will gain and at the same time I am able to do my research.
2) Survey the group. In addition to one on one conversations to discover what my top students are wanting to learn and receive support with I share a survey with my first few audiences of the year and often I will even send out the survey to those in my database. (I actually create a contest for people to get them back to me.) The surveys work really well.
Here’s an example on one I use:
I find that by using a survey especially at the beginning of my events has been very valuable. In addition to helping me gather information it also works as a teaching to tool to get my students thinking about things they need in their business. (But that’s another conversation) For now I want to point out something which you’ve already discovered by a quick look through. It gives me an idea of what students want to learn more about, what they’ve spent over the last while, what they are willing to spend and more. I encourage you to create your own surveys to use to get to know your audience better. (By the way if you go to my Youtube channel there is a really short video on some additional benefits of using a survey. Check it out.https://www.youtube.com/watch?v=aZ3FpuXGieM )
3)Talk to your competitors. This may sound crazy but one of the most valuable tools I use in understanding my audience is to look at what my competition is doing and also talk with them. I have a relatively positive relationship with nearly all of my competitors and the one thing I have noticed without variation is that they love to talk about their business and tell me what their doing. Maybe its a feeling that they want to let me know they are smarter than me, doing better than me, more unique than me or whatever. That’s okay. I love them telling me about what they are up to and often it confirms I am on the right track or gives me new ideas or reveals things that they may be missing that I can take advantage of. I am sure they feel the same way that I do when they talk with me. I don’t want this paragraph to sound like I am trying to be engage in corporate espionage. Truthfully these discussion are often more of a collaboration that an investigation. But I am always paying very close attention. How are your relationships with your competitors? If you are afraid to boldly call them up at least add them as friends on Facebook and you can see what they are doing.
(And I never worry about competition because MASTERY = MONOPOLY and I know most of the other people training speaking are doing other stuff on the side. That’s the secret of why I’m getting such high rating everywhere. This is ALL I focus on. )
All in all the purpose of this post is to really help you understand the importance of dialling into the conversation of what your audience really wants, what’s happening in your marketplace and to help you recognize any areas you should be focusing on this year. If you can uniquely fill a void, deliver high value and service your audience better than anyone else all the other stuff that I spoke about in the first paragraph of this article most speakers thinking about will fall into place.
BEST OF LUCK IN 2017! REMEMBER YOU ARE BRILLIANT! NOW IS YOUR TIME!
The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com
#douglasvermeeren #topspeakertrainer #1speakertrainer #becomeaspeaker
Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier
Speakers Must do This if they are to be successful in 2017
By Douglas Vermeeren, The Speaking Business Multiplier
Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences. Why is that? What mistakes are they making? What is being left out?
Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:
- You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.” You must spend time each day dialling into the conversation and expanding your content knowledge.
- You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later) As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)
- Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.
As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.
Douglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!
He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com
#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess
Douglas Vermeeren, The Speaking Business Multiplier at London UK Most powerful Personal Development Event!!!!
Are you coming to London’s most powerful personal development event? I’ll be there will incredible tools for speakers. If you are interested to grow your speaking or coaching business you will not want to miss this session where I will give you the tools that will take your speaking business to higher levels of influence, opportunity, reputation, credibility and income!
Learn how I was able to JV with some of the top speakers in the world, get on more stages, open up massive doors of opportunity and take my speaking business to over 7 figures!
If you are a coach or speaker you will not want to miss this session!
And here’s a link to a free ticket for you! Don’t miss out! https://theukcompany.isrefer.com/go/exhibtion-tickets/D653V/
Content and Delivery is just part of it
By Douglas Vermeeren, The Speaking Business Multiplier
Many people are attracted to the speaking business because they have some great ideas to share and they love to speak in front of an audience. It’s true that the feeling of sharing your information in a group setting that appreciates what you do certainly feels great. And there are hundreds if not thousands of coaches and courses that can help you improve your presentation skills and help you deliver your content in stronger ways from the stage. But for those of you who enter into the speaking business you will quickly find out that it is far more competitive than you ever imagined and you also find that just speaking on stage is a very small part of what you need to learn to succeed.
Over the years I have been involved training and teaching speakers I have seen many people surprised at what elements are required to create a speaking business. Many one of the most surprising a-ha moments comes when a speaker realized that the business of speaking has less to do wight he speech than they realized. In fact, it’s very much like when a magician takes the stage. The audience only sees a very small part of what’s going on behind the scenes and sees almost nothing except the end result of many hidden details that have been worked out ahead of time.
Because most speakers have never seen the necessity for these details and in some cases these are elements they have never seen their business remain weak and less than productive.
The speaking business is made up of two parts. Speaking and Business. If you are going to become prosperous you need to be success with both parts. One thing is for certain: If are going to run a speaking business you must make a profit or soon you will not be able to have the privilege to continue. Recently I read some statistics that stated that 1 in every 450 speakers are actually making enough money to do it full time. I don’t know where your speaking business is today but one thing is for certain. If you want to be successful you will need the business tools for your speaking business.
In my speaking business I figured this out and was able to make over 7 figures . As I have worked with other speakers for the last decade and a half I have seen those who have been super successful making over 7 figured per year. If you are trying to position yourself as a success leader or teacher an point the way for others it is only fair that you have some success. You can only get there if you have a system that will create success. As I looked at how I did it and how others have done it I have been able to identify 12 core areas that every speaking business needs in order to become success. (This is what we teach at our 12 Essentials to a profitable speaking business event in great detail.) But for todays purposes here is the list of things you need to learn and develop:
1 Prepare the most powerful content
2 Tap into the best business models
3 Create the perfect sales funnels
4 Offer the perfect products & Workshops
5 Finding profitable speaking gigs (And more of them)
6 Successfully Joint Venture with other speakers
7 Sell more from the stage & do it the easy way
8 Build a predictable preview session
9 Create strong brand loyalty
10 Position yourself as the expert
11Leverage Social Media to grow your business
12 Attract media to Celebritize your Business
(These are the actually module titles from our weekend training and my home study course.) You’ll quickly recognize which of the laments you currently have in your speaking business and which ones are missing. Only a full compliment will allow you to reach your fullest potential as a speaker. And if you are missing elements you are leaving opportunity, influence and income behind that should be yours.
If you a re interested to learn about how you attend one of our sessions near you go to my website: http://www.DouglasVermeeren.com On my site I also have several free tools and videos which you can evaluate yourself as a speaker to see what areas you are currently strong in and what areas are lacking and most importantly how you can make some immediate improvements and open some opportunities for yourself. Be sure to check it out and I look forward to seeing you on the stage soon!
Are you a Speaker or coach in Edmonton? Come and let me teach you how I was able to create a 7 figure speaking business and JV with some of the biggest speakers in the world today! By the way did I mention I’m going to also show you how to attract more media. This is an event that will get you ready to rock 2017! https://www.eventbrite.ca/e/5-essentials-to-positioning-yourself-as-an-expert-in-the-speaking-business-with-douglas-vermeeren-tickets-29822781743