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A few secrets to becoming a good public speaker

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3573-frank_warren_-_2_-_june_2013-1024x654Often people ask me what’s the secret to becoming a good speaker on stage. I want to clarify I’m not talking about you’re speaking business I’m talking about your presentation skills.

Over the years I’ve had the opportunity to see a lot of speakers and some of them of been very good while others have a lot of work to do still. As I have observed those that are good I have noticed a few common attributes and traits.
Naturally I know behind the scenes the study their content very consistently. I’m not going to spend a lot of time in this post talking about content.

This post is more about presentation of that content. And I believe one of the most important things a person can possess on stage is self confidence in the ability to flow with your content to look as though it’s easy for you.

The first step to having this kind of delivery is the practice everywhere you can. I have long been a believer that a speaker needs to be speaking. That means when no one is hiring you you need to find a events or create them.

I have found the same thing to be true as I have done stand-up comedy. There is no substitute for practice in front of a real live audience. As a speaker you need to find as much of that as you possibly can.

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Another important element of being a powerful presenter is to learn how to keep things simple. Too many speakers try to show how clever or smart they are by making things more complex than they need to be. Rather than engaging the audience this type of activity tends to exclude them. Making something appear simple is a lot harder than looks. And quite frankly knowing exactly what to share it something that can only be experienced as you share it with an audience. You can start with what you think will work but it won’t be until you see the lightbulbs go on in the eyes of those who share it with that you’ll know for sure.

And maybe the last point to share here today which I think is the most powerful is that above all you need to learn how to connect with your audience. This can be as simple as learning how to affectively make eye contact, speak with intonation and tonality, use gestures that engage and correct body language. The idea and concept of connection is so important that in the new training I’m doing a presentation skills we spend several hours talking about how you can connect specifically with the audience.

As a preview to the training I want to mention that the most powerful way to connect with audiences is to engage them with questions, exercises and activities. To do these things effectively requires that you know your content so well that you can literally create a conversation from the stage without worrying that someone could hijack what you’re trying to do.

If you are new to speaking I would encourage you to get out there and speak as much as you can. The idea of speaking for free is the fastest way to start becoming good. I am not against speaking for free or even paying to speaking. But there will come a time when you just won’t be able to operate as a business unless you have some way of monetizing these kinds of opportunities. But for now just get out and speak.

One of the first things you should do to improve your speaking career in 2017 – Douglas Vermeeren, The Speaking Business Multiplier

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One of the first things you should do to improve your speaking career in 2017

Douglas Vermeeren, The Speaking Business Multiplier

When it comes to a new year everyone is thinking about fresh beginnings, resolutions and setting goals for how they want their life and business to look in the upcoming year. most of the speakers that I come into contact with are setting goals about how many stages they’d like to speak on, which new products they are going to launch, maybe even declaring goals to speak in far away countries that they’ve never visited yet and many are even thinking about how they will increase their income. While these are all valuable and exciting things to think about there is something that I think will help build your speaking business more than any other business goal, product launch or world tour…

Would you like to know what it is? If you’ve been following me for any length of time you know how I believe that the foundation of everything in your speaking business will come back to creating powerful content.  But there is a part of creating powerful content that is often overlooked. If you get this part right then everything else in your speaking business, including the content will come together more easily and all the goals that you’ve been thinking about will fall more easily into place. Well, enough of the suspense. Here it is:

You need to get talking to your audience. In specific you need to connect with individuals in your audience. You first goal will be to discover what challenges they are currently struggling with and which ones they foresee coming in the year. You need to be able to identify how you can best be of service and how your skills, knowledge and tools will best benefit the marketplace.

Some of the key ways I do this in my business are the following:

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1)I start with my most profitable and loyally clients. Those that are most profitable for you and most loyal are the audience members you want to keep with you. They are also the kind of people you want to duplicate in your business. It’s a simple reflection of the Pareto principle or the 80/20 rule. You don’t need to or ant to serve everyone. You need to find and nurture those who are best positioned to help your business grow. By focusing on the leaders in your tribe you can get the best sense of the needs of the tribe. Your leaders are dialled in and as pioneers they know what’s really going on. If you haven’t identified them that’s your first bit of homework. You need to explore such questions as:

What are their goals for 2017?

What were the biggest challenges of 2016? And what are you doing about it?

What changes are happening for you that will effect your marketplace?

Who are the emerging leaders this year in your industry? Why?

What are the important issues facing you and your business this year?

What is the new products, services and tools you are bringing to market?

What will you need to learn to do that successfully?

What efforts worked really well last year that you will duplicate again?

What efforts did not work?

Naturally these seem like very business oriented connections and I’m sure many of my students who are more focused on the healing arts and heartfelt teachings are thinking that these questions will never work with my people. That may be true but you can always create variations of these questions. Especially when working with individuals who are trying to gain clarity to begin with.

Even those in the healing modalities have clear goals and can identify many of the needs they are trying to solve.

Back to the business conversation for a second. I have found that my top students that I want to interview appreciate these kinds of explorative conversations and questions a lot. In fact, when I am asking for the interview I position it as a strategy session where they will gain and at the same time I am able to do my research.

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2) Survey the group. In addition to one on one conversations to discover what my top students are wanting to learn and receive support with I share a survey with my first few audiences of the year and often I will even send out the survey to those in my database. (I actually create a contest for people to get them back to me.) The surveys work really well.

Here’s an example on one I use:

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I find that by using a survey especially at the beginning of my events has been very valuable. In addition to helping me gather information it also works as a teaching to tool to get my students thinking about things they need in their business. (But that’s another conversation) For now I want to point out something which you’ve already discovered by a quick look through. It gives me an idea of what students want to learn more about, what they’ve spent over the last while, what they are willing to spend and more. I encourage you to create your own surveys to use to get to know your audience better.  (By the way if you go to my Youtube channel there is a really short video on some additional benefits of using a survey. Check it out.https://www.youtube.com/watch?v=aZ3FpuXGieM )

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3)Talk to your competitors. This may sound crazy but one of the most valuable tools I use in understanding my audience is to look at what my competition is doing and also talk with them. I have a relatively positive relationship with nearly all of my competitors and the one thing I have noticed without variation is that they love to talk about their business and tell me what their doing. Maybe its a feeling that they want to let me know they are smarter than me, doing better than me, more unique than me or whatever. That’s okay. I love them telling me about what they are up to and often it confirms I am on the right track or gives me new ideas or reveals things that they may be missing that I can take advantage of. I am sure they feel the same way that I do when they talk with me. I don’t want this paragraph to sound like I am trying to be engage in corporate espionage. Truthfully these discussion are often more of a collaboration that an investigation. But I am always paying very close attention. How are your relationships with your competitors? If you are afraid to boldly call them up at least add them as friends on Facebook and you can see what they are doing.

(And I never worry about competition because MASTERY = MONOPOLY and I know most of the other people training speaking are doing other stuff on the side. That’s the secret of why I’m getting such high rating everywhere. This is ALL I focus on. )

All in all the purpose of this post is to really help you understand the importance of dialling into the conversation of what your audience really wants, what’s happening in your marketplace and to help you recognize any areas you should be focusing on this year. If you can uniquely fill a void, deliver high value and service your audience better than anyone else all the other stuff that I spoke about in the first paragraph of this article most speakers thinking about will fall into place.

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BEST OF LUCK IN 2017! REMEMBER YOU ARE BRILLIANT! NOW IS YOUR TIME!

 

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Douglas Vermeeren,

The Speaking Business Multiplier

Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #topspeakertrainer #1speakertrainer #becomeaspeaker

Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier

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Speakers Must do This if they are to be successful in 2017

By Douglas Vermeeren, The Speaking Business Multiplier

Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences.  Why is that? What mistakes are they making? What is being left out?

Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:

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  1. You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.”  You must spend time each day dialling into the conversation and expanding your content knowledge.o-speaker-business-conference-facebook
  2. You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later)  As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)Marketing word cloud
  3. Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.

As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.

 

the-speaking-business-multiplier-bannerDouglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess

Douglas Vermeeren, The Speaking Business Multiplier at London UK Most powerful Personal Development Event!!!!

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Are you coming to London’s most powerful personal development event? I’ll be there will incredible tools for speakers. If you are interested to grow your speaking or coaching business you will not want to miss this session where I will give you the tools that will take your speaking business to higher levels of influence, opportunity, reputation, credibility and income!

Learn how I was able to JV with some of the top speakers in the world, get on more stages, open up massive doors of opportunity and take my speaking business to over 7 figures!

If you are a coach or speaker you will not want to miss this session!

And here’s a link to a free ticket for you! Don’t miss out! https://theukcompany.isrefer.com/go/exhibtion-tickets/D653V/

http://thebestyouexpo.com/speaker/douglas-vermeeren/

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Content and delivery is just part of it. – By Douglas Vermeeren, The Speaking Business Multiplier

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Content and Delivery is just part of it

By Douglas Vermeeren, The Speaking Business Multiplier

Many people are attracted to the speaking business because they have some great ideas to share and they love to speak in front of an audience. It’s true that the feeling of sharing your information in a group setting that appreciates what you do certainly feels great.  And there are hundreds if not thousands of coaches and courses that can help you improve your presentation skills and help you deliver your content in stronger ways from the stage. But for those of you who enter into the speaking business you will quickly find out that it is far more competitive than you ever imagined and you also find that just speaking on stage is a very small part of what you need to learn to succeed.

Over the years I have been involved training and teaching speakers I have seen many people surprised at what elements are required to create a speaking business. Many one of the most surprising a-ha moments comes when a speaker realized that the business of speaking has less to do wight he speech than they realized. In fact, it’s very much like when a magician takes the stage. The audience only sees a very small part of what’s going on behind the scenes and sees almost nothing except the end result of many hidden details that have been worked out ahead of time.

Because most speakers have never seen the necessity for these details and in some cases these are elements they have never seen their business remain weak and less than productive.

The speaking business is made up of two parts. Speaking and Business. If you are going to become prosperous you need to be success with both parts. One thing is for certain: If are going to run a speaking business you must make a profit or soon you will not be able to have the privilege to continue. Recently I read some statistics that stated that 1 in every 450 speakers are actually making enough money to do it full time. I don’t know where your speaking business is today but one thing is for certain. If you want to be successful you will need the business tools for your speaking business.

In my speaking business I figured this out and was able to make over 7 figures . As I have worked with other speakers for the last decade and a half I have seen those who have been super successful making over 7 figured per year. If you are trying to position yourself as a success leader or teacher an point the way for others it is only fair that you have some success. You can only get there if you have a system that will create success. As I looked at how I did it and how others have done it I have been able to identify 12 core areas that every speaking business needs in order to become success. (This is what we teach at our 12 Essentials to a profitable speaking business event in great detail.) But for todays purposes here is the list of things you need to learn and develop:

1 Prepare the most powerful content
2 Tap into the best business models
3 Create the perfect sales funnels
4 Offer the perfect products & Workshops
5 Finding profitable speaking gigs (And more of them)
6 Successfully Joint Venture with other speakers
7 Sell more from the stage & do it the easy way
8 Build a predictable preview session
9 Create strong brand loyalty
10 Position yourself as the expert
11Leverage Social Media to grow your business
12 Attract media to Celebritize your Business

(These are the actually module titles from our weekend training and my home study course.) You’ll quickly recognize which of the laments you currently have in your speaking business and which ones are missing.  Only a full compliment will allow you to reach your fullest potential as a speaker. And if you are missing elements you are leaving opportunity, influence and income behind that should be yours.

If you a re interested to learn about how you attend one of our sessions near you go to my website: http://www.DouglasVermeeren.com On my site I also have several free tools and videos which you can evaluate yourself as a speaker to see what areas you are currently strong in and what areas are lacking and most importantly how you can make some immediate improvements and open some opportunities for yourself.  Be sure to check it out and I look forward to seeing you on the stage soon!

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The Speaking Business Multiplier coming to Edmonton

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the-speaking-business-multiplier-bannerAre you a Speaker or coach in Edmonton? Come and let me teach you how I was able to create a 7 figure speaking business and JV with some of the biggest speakers in the world today! By the way did I mention I’m going to also show you how to attract more media. This is an event that will get you ready to rock 2017! https://www.eventbrite.ca/e/5-essentials-to-positioning-yourself-as-an-expert-in-the-speaking-business-with-douglas-vermeeren-tickets-29822781743

Are you ready for the stage? The Speaking Business Multiplier

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the_speaking_business_multiplier_logo02Over the last two decades I have had a chance to attend countless seminars, workshops, presentations and lectures in personal development, self improvement or some other form of pubic education. As someone who teaches speakers for a living to create successful speaking business and platform skills I have seen “the good, bad and the ugly.” Often times those who fit ingot he bad or the ugly examples have glaring similarities.  Some of them with a little help could become amazing eventually but some need a direct return to the basics or in some cases find a new career option. Here are a few of the big mistakes I see the “bad and the ugly” making that could be fixed or become deal breakers.

1)They don’t prepare – When a speaker isn’t prepared it becomes glaringly obvious and painful to listen to. Just because a person works in a specific field or has some experience in what they are invited to speak about does not mean that they have the skill to explain it from the stage to others. Get prepared with you material and organize it into a presentation that others can understand and grain from. It isn’t just a matter of being educational its also a matter of being entertaining. If its just information we are looking for you might as well just go and read a book. Getting prepared means selecting the ideas and information that is going to be of most use to your audience and then determining the most interesting and effective way to present it. Winging it never works.

(As a side note on preparation most people underestimate the amount of preparation it takes to create a sustainable career as a speaker. You need to be able to do more than just talk. What value are you really adding? And unfortunately there are a lot of people who call themselves speakers who are actually not adding much value at all. Be honest with yourself – You know that you can do better!)

2)They try to share too much – Still following the discussion started above without preparing is the idea that some people prepare too much. Too much information is almost as bad as sharing nothing. The goal of your presentation should be to influence, education and make your audience better. If there is too much information (and irrelevant information) it becomes difficult to act on and therefore becomes useless. Make things  digestible.

Get rid of needless and frivolous fluff in your presentation and everyone will thank you for it.

3)They don’t engage the audience – A professional speaker is different than a university professor.  When you say university professor most people think of a lecture that does not engage or involve the audience. As a speaker you cannot do that. One of the things I encourage my students to do is to create an activity or some form of interaction for every major point they share. The more an audience is involved the more they will retain and want to continue a relationship with you.

4)They go way over their time – One of my mentors and friends made an interesting statement once. Betty Cooper once told me, “You can always tell a professional speaker by their ability to end on time.” Unfortunately many who call themselves speakers are just not at that level yet. In conversations with event organizers over the years this reappears as one of the more common reasons why speakers don’t get invited back. The organizer plans their event and is coordinating so many other activities including lunch breaks, other speakers, activities and more. If you go over even by 10 minutes you can put everything into chaos. Learn how to finish on time.

5)They rely too much on technology – More and more frequently speakers are relying too much on technology especially showing video after video to get their point across. Now don’t get me wrong I’m not against using video or av to get your point across but when your entire speech becomes a multimedia presentation you are no longer a speaker. You are a technician with a remote.  On the note of av one of the other signs of an amateur is someone who hasn’t tested their av and spends the first 10 minutes of their presentation trying to figure out their laptop or projector. If it’s going to be that much of a problem leave it out.

There are a few thoughts for today. Hopefully they are useful.

Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

#SpeakingBusinessMultiplier #DouglasVermeeren