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Does your Business Coach Suck? – Entrepreneur of Influence, Douglas Vermeeren

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Does your business coach suck? Entrepreneur of Influence

By Douglas Vermeeren

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It seems that everywhere you look someone is calling themselves a coach or consultant. But with so many choices how do I know who can best help my business? Before you ask a business coach or consultant if they can help you it’s important to understand who you really are.

Let me share what I mean: I don’t help business owners. I help entrepreneurs. Most business owners don’t know the difference and so therefore they are getting the wrong people helping them.  Many entrepreneurs don’t know the difference either and that’s why they are upset when they have an experience with a business. Business coaches can’t help entrepreneurs.

The real challenge is that traditional business is not the same as entrepreneurship. Let’s share some differences: (Neither of these are in any particular order)

Traditional Businesses

  • Typically use traditional methods to generate business
  • Typical set up as a brick & Mortar location
  • Are biased towards real world connections, marketing and relationships versus online
  • Often have employees
  • They often have restrictive business rules
  • Often there is higher regulation
  • Higher bar and cost of entry
  • Slower to change and adapt
  • Focused on long term strategy and wealth development
  • They often provide or create the asset or service they sell themselves
  • They are held back by geographical boundaries
  • Their growth is measured through structure (ie. Number of locations or number of staff)
  • Organization and structure is the fundamental skill
  • They operate according to business hours
  • Most are not concerned about their passion and purpose during business hours
  • They do their best efforts in marketing (typically a shotgun approach and within their community)
  • Generally maintains normal business hours
  • As a business owner they are more of an operator than an entrepreneur
  • Customers found through traditional marketing, direct mail, in-person networking, sharing of business cards
  • Often tries to develop alone
  • Learning is to keep pace with marketplace (Versus an entrepreneur who learns to set the pace)
  • Most businesses are concerned about a local or regional market

 

Even just by looking at some of the things above you can imagine what most business coaches are equipped to teach you. They are fantastic and effective at sharing strategies and systems that thrive under these circumstances.

Let’s take moment to look at the entrepreneur.

Modern Entrepreneurs

  • Fast and skinny (what I mean by this is that they are Fast: flexible and can make things happen much faster than tradition business. Skinny: They don’t have a high overhead of cost and they can shift fast without a lot of retooling or effort.)
  • They typical use technology in more effective ways
  • They have fewer rules that are more flexible
  • Often there is less regulation
  • Lower bar of entry
  • More adaptable to ideas and change
  • Able to take advantage of shorter term payoffs
  • Does not have normal business hours
  • Marketing is directly focused and little is wasted
  • Understands the power of systems and delegation
  • Mobile
  • Entrepreneurs understand the importance of virtual assistances, remote teams, work for hire or creative employment agreements
  • Entrepreneurs understand how to create Joint Ventures, Affiliate partners and strategic alliances
  • Growth through systems rather than structure
  • Sales is an essential skill (versus business where if you take out a big enough ad in the yellow pages or elsewhere people may come to your location -sales skills secondary)
  • Entrepreneurs understand the power of attraction marketing and influence selling
  • Entrepreneurs thrive on their passion and purpose daily
  • Most entrepreneurs don’t have business cards (they use social media)
  • Vision led
  • Very connected to other entrepreneurs (more likely to connect to peers for support, advice or learning)
  • Seeking out and engaging in trends
  • Entrepreneurs understand the power of positioning and influence
  • Entrepreneurs seek a global reach and are minimally concerned about local or regional markets
  • Entrepreneurs understand the power of collaboration
  • Entrepreneurs understand the power of leverage
  • Entrepreneurs understand the importance of community
  • Entrepreneurs define scaling and grow by the number of transactions they create not by the size of their structure

A simple glance over these two lists reveals several important differences between an entrepreneur and a traditional business owner.

As stated earlier most business coaches int he marketplace today are wonderful at supporting people in the traditional business model. They understand, often through their own experience how business unfolds. The big challenge with this however is that they expect your business to unfold in the same way.

Traditional businesses are barely sustainable in the current marketplace, but they do not thrive. Traditional business in todays marketplace are always in a constant uphill battle for marketshare against those who are operating by the entrepreneur rules.

Before you choose someone to mentor, coach or consult your business it is essential you understand where they would like to take you.  A recent survey conducted by Entrepreneur Magazine revealed that a staggering 87.8% of business coaches in the marketplace were teaching and sharing outdated strategies and were able to produce only marginal growth. The same research also determined that many business programs offered through schools and universities performed only slightly better at 71.2%.

The programs that utilizes the support of other entrepreneurs and peer learning had a success rate that generated significant positive outcomes in relation to the investment required. Moral of the story: Make sure you know what support your re actually seeking and then confirm that the one seeking to help you is qualify to do so.

1*deEsgUdkRbHpNp3HDEWwAAOver the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

Entrepreneur of Influence – Business Success tip #3. – Douglas Vermeeren

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You’ve heard that you earn to the level you learn. While this is true it’s incomplete. Not only are you required to learn, but you must implement and grow. You must become better than you’ve ever been before in order to receive benefits that you’ve never experienced.

One of the most powerful things that you must become is a master delegator. This principle multiplies your ability to expand. You must learn to learn from others and also use their talents, skillsets, knowledge, networks and resources. The strongest businesses are built by those who understand that expansion comes through collaboration and implementation.

 

 

#entrepreneurofinfluence #douglasvermeeren #entrepreneur #entrepreneurs #entrepreneurship #businesscoach #businesscoaching #1businesscoach #topbusinesscoach #businesstips #entrepreneurcoach

Entrepreneur of Influence – Business Success tip #2 – Douglas Vermeeren

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How customers feel about your brand is just as important as the product they purchase. However most entrepreneurs don’t spend a lot of time thinking about, planning and creating more powerful touch points during their interactions with others.

My challenge to you today is to take some time and think more about the touch points you create with your clients. 

Finding a Mentor – Entrepreneur of Influence

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Finding a mentor – Entrepreneur of Influence,

By Douglas Vermeeren

I frequently get the question How did I get access to more than 400 of the top business leaders and achievers? How was it that they agreed to meet with me? How was it that I was able to get them to teach at the Entrepreneur Business School?

I have indeed been blessed to have these high level leaders teahc me and my students. But it wasn’t by accident.

Most people think that you simply choose your mentors and they will happily teach you what they know. While many mentors are prepared to help they also choose who they want to help. They don’t want to give their experience and power to those who will do nothing. Or even worse to those who will create a mess. They want to be proud of the additional successes they create. Mentors look for those who they can help and be proud of. You’ve also heard that when the student is ready the teacher will appear. If you aren’t happy with the mentors who are appearing in your life you might want to take a look at how you are conducting your life.

1*deEsgUdkRbHpNp3HDEWwAACome join me on The Entrepreneur of Influence Podcast where I share more about how you can take your business ot higher levels of success in todays marketplace!

#knowthyself #lifecoachingtips #entreprenuerlife #douglasvermeeren #entreprenuerofinfluence #entreprenuer #entreprenuership #entrepreneurshipeducation #entrepreneurbusinessschool #entreprenuers

Resources follow resourcefulness

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Many entrepreneurs struggle because they focus on their resources. They talk about the things that they like whether it be time, money, knowledge, support, connections or whatever else they feel like they are missing. This focus on what they lack paralyzes them. If you look at successful entrepreneurs very rarely do they spend much time thinking about what’s missing. They dedicate their thoughts to what is and what they can do. As I studied more than 400 of the worlds top business leaders another important question that they always asked was not how will I do it, but who will help me. All of the resources that you need exist somewhere and in the hands of someone. The best question to ask when you are lacking something is who can help me that already has this? That question is a demonstration of resourcefulness. Resourcefulness always proceeds resources. Resourcefulness always has solutions. #DouglasVermeeren #Entrepreneur #EntrepreneurOfInfluence #BusinessSkills #BusinessMindset #BusinessTips #EntrepreneurTips #Entrepreneur #Entrepreneur #EntrepreneurLifestyle #Number1BusinessCoach #TopBusinessTrainer #BusinessConsulting #BusinessCoach

7 Laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

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The 7 laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

By Douglas Vermeeren

(The following is a brief summary of the 7 laws of Influence as taught in the Entrepreneur of Influence program by Douglas Vermeeren.)

Entrepreneur of Influence

Influence and attention are two of the most prized assets that any company can acquire in todays marketplace. Without these assets companies drift into obscurity and the sea of sameness and as a result are left to fight amongst their competitors in price and marketing battles that can’t be won. 

Influence is not just about the number of likes, shares, subscribers and thumbs up that you can acquire on a post or profile page. Influence is about the ability to become relevant to those that matter to your business.  Influence is about becoming a company that people care about.  The following are a brief overview of the 7 laws and things you can do that will make your more influential in your niche and will help you receive the benefits and opportunities that come with being more influential.

Law 1 – Serve the Specific – Most entrepreneurs make the mistake of trying to serve masses of people and to try please everyone. The best and most influential entrepreneurs know that influence begins with serving a select group at a high level. Focus is an essential element for beginning influence. Influence starts with becoming valuable to a specific group of people. Specialists in all fields are worth more to those they serve. You only become valuable as you go deeper into a specific niche. Cover less ground, but cover the ground you have in a better way. What are you doing to become valuable to a specific group?

Law 2 – Find Relevance – Influence is all about connection.  Connection comes through being of service in a way that matter most to those you serve. Your personal agenda does not matter and your audience can certainly sense when you are self-serving. Authenticity, constant learning and connection to the individual is an essential part of becoming and staying relevant. What are you doing to become more relevant to those you serve?

Law 3 – Accessibility – In todays marketplace those who are involved personally in their brand are the most influential. Are you involved in conversations with those you serve in real time? Do those you serve feel as though they know you and are acknowledged? If you consider the most influential entrepreneurs in todays marketplace their tribe feels as though they have a relationship with that person. What can you do to become more authentically connected to those in your audience?

Law 4 – Speed – We live in a world where people expect to be acknowledged and receive what they want instantly. This concept of speed has not only created a desire to have what we want now, but also an expectation that we can receive it in the way we wish. Speed therefore, is not just about timing, it is about flexibility as well. Entrepreneurs today are expected to be able to support their communities quickly and with flexibility. Influence requires trust. Trust is developed by consistent delivery. And when you deliver faster and more flexibly than others in your niche your influence grows exponentially. How can you be faster and more flexible than others in your niche?

Law 5 – Premium Exchange – We often hear entrepreneurs talking about the importance of creating a fair exchange of value. (More on this another time) I find that most do not understand what that even means. However even if they did, it is not enough. They must create scenarios where prospects and those they serve receive a premium exchange. In fact, the exchange needs to deliver higher value to the others in their niche. When they do it gives their tribe incentive to be more loyal to the brand and help it grow. How can you create more value for your audience than anyone else?

Law 6 – Build Community – A community is a group of people with similar values, beliefs, desires and opinions. When people feel as though they are part of something important they tend to care about it, promote it, support it and even make sacrifices for it. Recently a friend told me about how he woke up early and stood outside in the snow to get tickets for a concert to a favorite band.Your prospects will make the same kind of efforts when they feel this sense of ownership.  When the are truly part of a community they will almost feel a sense of betrayal when they do not support you. In a sense, it is genuinely like belonging to a family. How are you currently building and supporting your community?

Law 7 – Leverage possibilities- There is a reason why this law arrives as the final step in the laws of influence. Leverage is utilizing the support, networks, knowledge, money, time and other resources from other influencers or high level partners. However, if there is one thing that is clear about leverage is that those worth partnering with will not partner with you until you can demonstrate value to them also. To use leverage at high levels you must demonstrate competence at the previous laws of influence. Who can you work with to create power and influence through leverage?

Influence is not something you either have or you don’t. It grows by degrees. As your level of influence rises you will see more opportunities unfold for you. Your profits will rise. Your name and brand recognition will improve. You will be considered an authority or expert in your niche. Your sales will arrive more from inbound inquiries rather than outbound campaigns. 

Get started now to look for ways you can improve your influence today.

 

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Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

3 Morning Rituals from an Entrepreneur of Influence that you’ve never heard… Douglas Vermeeren

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