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7 Laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

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The 7 laws of Influence – Entrepreneur of Influence, Douglas Vermeeren

By Douglas Vermeeren

(The following is a brief summary of the 7 laws of Influence as taught in the Entrepreneur of Influence program by Douglas Vermeeren.)

Entrepreneur of Influence

Influence and attention are two of the most prized assets that any company can acquire in todays marketplace. Without these assets companies drift into obscurity and the sea of sameness and as a result are left to fight amongst their competitors in price and marketing battles that can’t be won. 

Influence is not just about the number of likes, shares, subscribers and thumbs up that you can acquire on a post or profile page. Influence is about the ability to become relevant to those that matter to your business.  Influence is about becoming a company that people care about.  The following are a brief overview of the 7 laws and things you can do that will make your more influential in your niche and will help you receive the benefits and opportunities that come with being more influential.

Law 1 – Serve the Specific – Most entrepreneurs make the mistake of trying to serve masses of people and to try please everyone. The best and most influential entrepreneurs know that influence begins with serving a select group at a high level. Focus is an essential element for beginning influence. Influence starts with becoming valuable to a specific group of people. Specialists in all fields are worth more to those they serve. You only become valuable as you go deeper into a specific niche. Cover less ground, but cover the ground you have in a better way. What are you doing to become valuable to a specific group?

Law 2 – Find Relevance – Influence is all about connection.  Connection comes through being of service in a way that matter most to those you serve. Your personal agenda does not matter and your audience can certainly sense when you are self-serving. Authenticity, constant learning and connection to the individual is an essential part of becoming and staying relevant. What are you doing to become more relevant to those you serve?

Law 3 – Accessibility – In todays marketplace those who are involved personally in their brand are the most influential. Are you involved in conversations with those you serve in real time? Do those you serve feel as though they know you and are acknowledged? If you consider the most influential entrepreneurs in todays marketplace their tribe feels as though they have a relationship with that person. What can you do to become more authentically connected to those in your audience?

Law 4 – Speed – We live in a world where people expect to be acknowledged and receive what they want instantly. This concept of speed has not only created a desire to have what we want now, but also an expectation that we can receive it in the way we wish. Speed therefore, is not just about timing, it is about flexibility as well. Entrepreneurs today are expected to be able to support their communities quickly and with flexibility. Influence requires trust. Trust is developed by consistent delivery. And when you deliver faster and more flexibly than others in your niche your influence grows exponentially. How can you be faster and more flexible than others in your niche?

Law 5 – Premium Exchange – We often hear entrepreneurs talking about the importance of creating a fair exchange of value. (More on this another time) I find that most do not understand what that even means. However even if they did, it is not enough. They must create scenarios where prospects and those they serve receive a premium exchange. In fact, the exchange needs to deliver higher value to the others in their niche. When they do it gives their tribe incentive to be more loyal to the brand and help it grow. How can you create more value for your audience than anyone else?

Law 6 – Build Community – A community is a group of people with similar values, beliefs, desires and opinions. When people feel as though they are part of something important they tend to care about it, promote it, support it and even make sacrifices for it. Recently a friend told me about how he woke up early and stood outside in the snow to get tickets for a concert to a favorite band.Your prospects will make the same kind of efforts when they feel this sense of ownership.  When the are truly part of a community they will almost feel a sense of betrayal when they do not support you. In a sense, it is genuinely like belonging to a family. How are you currently building and supporting your community?

Law 7 – Leverage possibilities- There is a reason why this law arrives as the final step in the laws of influence. Leverage is utilizing the support, networks, knowledge, money, time and other resources from other influencers or high level partners. However, if there is one thing that is clear about leverage is that those worth partnering with will not partner with you until you can demonstrate value to them also. To use leverage at high levels you must demonstrate competence at the previous laws of influence. Who can you work with to create power and influence through leverage?

Influence is not something you either have or you don’t. It grows by degrees. As your level of influence rises you will see more opportunities unfold for you. Your profits will rise. Your name and brand recognition will improve. You will be considered an authority or expert in your niche. Your sales will arrive more from inbound inquiries rather than outbound campaigns. 

Get started now to look for ways you can improve your influence today.

 

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Over the last two decades Douglas Vermeeren has conducted extensive first hand research into the lives of the worlds top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney and others to share with you. ABC television and FOX Business refer to him as the modern Day Napoleon Hill.  He has authored 3 books in the Guerrilla marketing series and is the CEO of Entrepreneur of Influence . He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News and others.

You can’t hit a target you can’t define – Personal Power Mastery with Douglas Vermeeren

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Most people have a hard time creating success because they never consider what success really looks like for them. Without a clue of what it looks like they lack a direction of what to do first to get there. And even if they happen to start down a correct path they have no idea what to improve or adjust along the way. You’ve probably heard the saying that a problem well defined is already half solved, The same is true in success. If you really know what you want half the challenge of creating it will be solved and you can more easily recognize what you need to do to make it happen. Take some time today to think more carefully about what you really want and don’t just passively wait and watch for things to happen. #personalpowermastery #ppm #douglasvermeeren #success #achiewvement #goalssetting

 

Douglas Vermeeren Personal Power MAstery 192

Learn to Sell or Die – Douglas Vermeeren Sales Quote 12

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Douglas Vermeeren quote 12

Your future begins with the actions you are taking right now. #douglasvermeeren #learntosellordie #topsalestrainer #1wealthcoach

Douglas Vermeeren shares sales tips from his upcoming book Learn to Sell or Die. These tips are taken from the best practices of top sales people who are serious about growing their sales career and getting to higher results!

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Learn to Sell or Die

 

Written by douglasvermeeren

July 13, 2017 at 10:16 pm

Learn to Sell or Die – Sales tips from Douglas Vermeeren 1

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Douglas Vermeeren Sales quotes 1

Douglas Vermeeren shares sales tips from his upcoming book Learn to Sell or Die. These tips are taken from the best practices of top sales people who are serious about growing their sales career and getting to higher results!

You can’t sell like it’s still 1982

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Times have changes. In fact, they have changed in every industry on the planet. They have changed int he way we communicate and also in terms of what we expect from each other. Recently I had a conversation that led to a sales presentation at a coffee shop. I do this quite often because I want to learn about what’s happening in the world of sales and since I teach sales I want to see regularly what is happening in the marketplace. From time to time I see some awesome ideas and strategies at work. Other times I see some crazy stuff that is basically laughable. This is one of those experiences.

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However although at the time to me it was laughable it was also quite tragic because this isn’t the first time I saw this and I fear that it might still be pretty common. I call the approach I’m about to share “selling like it’s ’82” Why? Because this kind of crap actually used to work.

So here’s what happened:

I met this “Flashy” dressed guy at a local networking group. He had a handshake that was a little too excited for my tastes. He expressed interest in me, but honestly I could feel that he was trying to restrain himself from blurting out his pitch. Within seconds everything switched to his excitement about this amazing venture he found. it was changing lives and had scientific data to back it up and everything. Within the three minutes we had together he tried to cover the entire companies history, present, future, founders, marketshare, potential for return and compensation plan. Very overwhelming.  He concluded with an invite to continue the conversation over coffee.

I could tell when I said yes he felt he had qualified me.

When we met he went directly into the presentation and shared with me everything he had ever learned about the company, its directors and every positive testimonial the company had ever received.

Every time I would nod my head he would declare, “See, you get it. Right?”

He attempted several sales tactics that I knew he had learned from their outdated sales materials. He used obvious tie-down questions, yes-frames and standard trial closes. His presentation although glossy didn’t resonate with me and at the end of the meeting he began to push using his approach to why everyone should logically be part of this important and revolutionary crusade. I declined.

And now here we are at this article.

In the 1980’s you could sell if you were slick.

Today requires authenticity.

In the 1980’s you could sell of you were tactic driven.

Today requires relationship before tactics.

In the 1980’s you could be pushy and use hard closes.

Today requires that you recognize that people are intelligent.

Overall it was an interesting experience. I hope for those of you reading this involved in sales you recognize that authenticity, relationship with proper use of tactics and solving real problems that your prospect recognize and want to solve will help you. People do want to buy from good salesmen. What they don’t want is to be sold by a crappy one.

Sales people have a bad reputation. It seems that no matter where you go sales people are interrupting your life to offer you things that you don’t want, need or have an interest in. Their timing is terrible as they show up at your office, on your doorstep or on the phone. Sales people are often seen as scripted robots on a mission to separate your from your cash and often their tactics leaving people feeling cheated or swindled.

If you find yourself nodding along to the sentiments above it might be time to slow down. The truth of the matter is that all people are sales people. You included.

Sales is an essential part of human existence. Sales is often perceived as transactional encounters where people are exchanging money for goods or services. While this is an essential part of sales, (you couldn’t eat without these kind of exchanges) sales is much broader than this limited view.

Sales includes all forms of influence and sharing of ideas. Sales includes even the way we talk to ourselves. (More on that another time.)

So why do we hate sales people so much. Recently I conducted a survey online in the hopes of understanding why we all have such contempt for sales people and for those of us who are dedicated to becoming likeable and trusted sales people what we can do to become more likeable.

douglas-vermeeren-600Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in sales, personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of “Learn to Sell or You’ll die” program which helps you sell more.

 

Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. Enterprise magazine calls him Canada’s Tony Robbins! He is the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others. http://www.DouglasVermeeren.com

 

What does Carla Think about Business Networker?

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What does Carla think about Business Networker? You be the judge. More and more people are coming to use the fastest growing social networking site for Business.  https://www.youtube.com/watch?v=ZjYkO8OHAxI&feature=youtu.be

Business Networker is the Premiere networking site for business owners, entrepreneurs and business innovators. Powerful Networking for Powerful People. For a free 30 day trial go to http://www.BusinessNetworker.com and use access code biznet87194

What does Jim Think about Business Networker?

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Have you started finding your business leads on Business Networker yet? Come by for a free trial. https://www.youtube.com/watch?v=kwt1q6RB6ow&feature=youtu.be