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Titles? For Public Speakers?

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by Douglas Vermeeren 10X Your speaking Business

10X Your Speaking Business Douglas Vermeeren Titles

Here’s something interesting. In fact, so much so I am really thinking of writing an article about it. I was on Linkedin this morning checking out speakers and how they are marketing themselves. I was astounded at all of the interesting (sometimes crazy) Almost always unprovable, often inflated titles that they are using to describe themselves. Here are a few (and please share your thoughts on this do you think these help your marketing and attract customers to you? Do you use one? If so, why? Do you think these titles add or diminish credibility? Please share your thoughts.)

Amazing
Authentic
Top
#1
Most distinguished
Award winning
Ruthless
Best Selling
Expert
Customer approved
Most powerful
Best results
Results driven
Life changing
#1 rated
Voted most
Voted Best
Customers choice
The Original
Aspiring
Most passionate
Balanced
World’s best
Elite
Champion
Most trusted
Premium
Memorable

 

If you have any others please list them. I’m interested to open this one for discussion. And by the way if you think those titles are bad I found this while looking around on this subject: http://sobadsogood.com/2016/11/13/heres-20-of-the-most-ridiculous-job-titles-in-history/

Secrets of selling from the Stage tip#13, Douglas Vermeeren 10X Your Speaking Business

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10X Your Speaking Business Douglas Vermeeren Sell

Selling from the Stage – Secret tip #13
by Douglas Vermeeren 10X Your Speaking Business

It is important to always remember that people buy emotionally and they back it up logically. Where most speakers fumble the ball is in understanding how to transition effectively from emotion to logic in the purchasing decision process. Most speakers have a clear distinction between their teaching and their pitch and this is where the sales break down occurs with most audiences.

This concept of transition when executed correctly guides the audience to keep the emotional high that got them interested and keeps their momentum high through all steps needed to complete the purchase.

One of the techniques we use in our Secrets of Selling from the Stage program to facilitate this transition is to use transition phrases which guide the audience into a state of logic without compromising the emotion.

One example of these transitional phrases leading into the logical portion of your offering is to start by sharing a date. For example, You’ve just been teaching and the emotional connection with the audience is high. you sense its time to proceed with your offer. You simply shift by saying “On October 16 & 17 I am going to be coming back to this location to teach more on the principles I’ve just shared.” That’s the transition.

So rather than leading with “I am going to do a workshop.” (That’s pitchy and the audience knows the pitch is coming.) or even worse, “I’d like to share an opportunity.” (The audience braces themselves because here comes the ask.)

Instead by starting with the date the audience begins to shift to logic by asking themselves what they re doing on the dates mentioned. After you’ve subtly got them thinking about the logistics of how they will attend you can begin to ease into your offer.

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10X Your Speaking Business Douglas Vermeeren level upAre you ready to level up your speaking business? Douglas John Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #10X YourspeakingBusiness #topspeakingtraining #sellfromthestage #secretsofsellingfromthestage

 

13 things some speakers do that makes them suck. 10X Your speaking business with Douglas Vermeeren

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10X Your Speaking Business Douglas Vermeeren some speakers suck

Have you ever heard a speaker that sucked? Of course you have. (I know in the beginning of my career I was often THAT speaker.) Share your thoughts on what makes a speaker successful and what makes them suck. I’m interested to know for a project I am working on and when I share the answers to this you may be surprised.

Here are a few immediate things that people have shared which you want to be careful of:

(And by the way I’ve actually seen all of these happen.)

1. Speaker is unprepared.
2. Speaker shows up late and unprepared.
3. Speakers pass around crinkled up and soiled order forms or handouts
4. They try to sell products that are damaged
5. They make excuses about why they didn’t bring products
6. Too much powerpoint or tech (ie. Videos etc.)
7. Too many high fives, handshakes, hugs and stand up/sit down exercises. (Also dancing without purpose just to dance)
8.Too much text power points
9.Pitching through the entire presentation and no content. (Very desperate)
10. Ego based speech (all about how they did this, that and the other. No audience relevance)
11.A memorized scripted “Signature speech” with no audience connection
12. Cliche phrase. ( I don’t say this impress you, but to impress upon you etc.)
13. Trying to be someone they are not.

 

END RANT

10X Your Speaking Business Douglas Vermeeren level up

Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

#douglasvermeeren #10YourSpeakingBusiness #topspeakertraining #somespeakerssuck

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Are you a speaker looking to grow your business? Here’s two quick tips for you.

By Douglas Vermeeren, 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren level up

I have been a speaker for more than a decade now. (actually maybe even closer to two) and I have seen a few things along the way. Some of these strategies for growing your speaking business have been awesome and some not so great. Recently I was asked by one of my students what is the absolute best way to grow your speaking business and I had two specific ideas come to mind. Here they are:

 

1) Remember that your business is connection

Most speakers follow a very traditional approach where they prepare their presentation and then present. Their presentation if you follow them around for a while is basically the same no matter who, where or when they are presenting. And believe it or not this is not just a beginner mistake. I was recently at an event with a very well-known speaker who you would certainly know. I have shared the stage with him multiple times before and guess what each time (including this time – which is ten years since the first time I shared the stage with him) his presentation is identical to every other time I have seen him speak. Naturally there were others in the audience who had heard him before who probably also noticed. All the jokes, stories and points he shared were exactly where they were last time. Did he connect with his audience? NOPE. I have to give it a great big fat fail. Connection is what keeps your audience coming back and also staying connected between talks too. (More on this in another post, but for todays purposes I’m am just going to stress that you need connection or your speaking business will not survive.)

 

2) Leveraging authority and relationships

The second point in these two steps has helped me to grow my speaking business faster than any other idea. I call this one leveraging authority or relationships. It is quite simple actually. When I first started as a speaker (and you might be here right now) no one knew my name. And because I was so new and invisible no one really cared either. It was difficult to get speaking gigs on my own and even more difficult if I was hosting my own event to get people to come. Quite by accident I was invited to share the stage with some speakers who were well known. (If my memory serves me correctly it was Brian Tracy and Jack Canfield.) Now those two guys are very well know internationally and excellent speakers. being part of the event with them immediately increased my credibility and contributed to my database. You can imagine I was also able to use the marketing that featured me with those guys in many of my future marketing. here’s a link actually to an early TV commercial that had Jack Canfield, myself and another speaker. Check it out: https://www.youtube.com/watch?v=V1AutPT4HCk

 

Leveraging authority has helped me grow my brand quickly and powerfully. One of the things that also really helped was I acquired tickets for many of the groups or individuals I knew would hire me to speak but had never heard of me. Naturally they would have to sit through me to get to someone like Brian or Jack. This strategy was great for getting me booked.

 

Anyways, I am sure I will share much more on these two points and others in the future but for today there are a few things to think about.

 

END RANT

Douglas-Vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

 

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

Important notice! 10X Your Speaking Business – Douglas Vermeeren

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10X Your speaking business - douglas vermeeren death of old

In Memorium: Today we announcing the passing of the old way of being a speaker. That’s right the old way is gone. If you are a boring presenter, that delivers a scripted signature speech in front of a long and draw out powerpoint you no longer have a place in this market. That’s not the way we do things anymore. Do you want to learn what’s going on today? PM me for the link to the FREE webinar I am hosting on Wednesday September 27th. It is 100% free  to attend. If you re a speaker in todays marketplace you cannot afford to miss this discussion on the future of your industry #douglasvermeeren #10Xyourspeakingbusiness

What has been your most interesting experience as a speaker? Douglas Vermeeren

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Douglas Vermeeren become a speaker tools

I love being a speaker. I have been a speaker for more than a decade and a half. Yes, I started way way back in the 1990s. (Late 90’s mind you) But it feels like forever ago. I have loved every minute of it. Not only have I met some incredible people, but I have had a chance to see and do some incredible things.

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The incredible people have been awesome and inspiring. I can’t calculate how exciting and amazing it has been to meet some of these people. My life has literally been changed by some of them.  In the future I will certainly do a post to share some of the incredible lessons from these people and the amazing blessings some of them have brought into my life.

I have

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always considered this one of the bigblessings of Doug with JandSBhaving a career in the

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speaking

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business. I want to be clear though its not all play time. There is a lot of hard work, but

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when you learn how to work hard in the right way you also do the get the benefits that will come which means when it’s time to play you get unspecified-3to play.

Some of my play time as a speaker has created some of the memorable life moments and experiences that have shaped who I am, how I think and see the world. The world has gotten so much bigger and intimate at the same time.

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Any ways, the purpose of this short post is simply to say that if you are a speaker yet you have not yet expanded to become an international speaker you must. With an organized and valuable business not only will you bless the lives of others, but your own life will experience some massive expansion as well.

And it’s amazing that this expansion also continues once I’m home in terms of relationship with my loved ones (who I get to spend lots of time with. If you follow me on Facebook you’ll see I am done work quite early most days and spend my time in the park enjoying an abundant family life – who wouldn’t want that!?!)

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This is why its so important that you need to not only create great content as a speaker – you need to have the right business structures in place so that you can be free to live your life to the fullest!

Keep Speaking!!!!

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Thank you to The BEST YOU EXPO

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This is just a quick note to say thank you to all the wonderful and support people who organized and attended the Best You Expo in London, UK this last weekend. There were so many incredible people who attended and speakers who took the stage. It was an honour and privilege to be among you. I look forward to speaking again at the expo in the future. I’ve included some pictures below from my talk at the expo on the MainStage on Sunday. For those of you who were not able to attend I spoke about some of the things I learned from my interviews with the top achievers I have had the privilege to meet and learn from.  Many of these principles changes my life and helped me to create successes in my own life.

One thing is for certain and that is that life is not always easy and there are often things we want to do that we could use some help with. One of my greatest realizations has been that there are always people there to support you and help you – even when things go wrong and don’t flow smoothly. It’s too often very easy to get sidetracked and discouraged especially when what you want to achieve is massive. It’s also difficult to have people around you who don’t always grasp your vision. It’s difficult to have detractors and people who are jealous. That is why it is so important to surround yourself with those who are interested to help, those who care about you and your success and believe in you.

And while it may not people possible to attract every person in your life to be this way I believe it is possible to attract more goodness than difficulty.

Events like the Best You Expo allow you to find people like that.

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