Archive for the ‘High profit speaker’ Category
This is just a quick note to say thank you to all the wonderful and support people who organized and attended the Best You Expo in London, UK this last weekend. There were so many incredible people who attended and speakers who took the stage. It was an honour and privilege to be among you. I look forward to speaking again at the expo in the future. I’ve included some pictures below from my talk at the expo on the MainStage on Sunday. For those of you who were not able to attend I spoke about some of the things I learned from my interviews with the top achievers I have had the privilege to meet and learn from. Many of these principles changes my life and helped me to create successes in my own life.
One thing is for certain and that is that life is not always easy and there are often things we want to do that we could use some help with. One of my greatest realizations has been that there are always people there to support you and help you – even when things go wrong and don’t flow smoothly. It’s too often very easy to get sidetracked and discouraged especially when what you want to achieve is massive. It’s also difficult to have people around you who don’t always grasp your vision. It’s difficult to have detractors and people who are jealous. That is why it is so important to surround yourself with those who are interested to help, those who care about you and your success and believe in you.
And while it may not people possible to attract every person in your life to be this way I believe it is possible to attract more goodness than difficulty.
Events like the Best You Expo allow you to find people like that.
Why does everyone want to be a speaker or coach? The harshest and perhaps meanest post I have ever written. By Douglas Vermeeren, The Speaking Business Multiplier
Why is it that everyone wants to be a speaker or a coach? Do they think they really have something to teach or are they thinking its an easy ride? And if they have something to teach today are they really committed to step up and put in the effort to make themselves valuable long term. In my more than a decade as a professional and profitable speaker I’ve seen lots of successes and miserable failures from people that felt they wanted to be speakers. One of the biggest challenges that the failures all had is they thought they were ready to teach and were not. Or they became inspired by someone else and tried to duplicate that person in terms of personality or teaching. A common example of this has been seen by all (you’ve seen it too) where someone read the secret and thought they knew enough to teach it or where someone felt the power of Tony Robbins and then tried to imitate Tony. A feeling of inspiration is not necessarily an invitation to duplicate. If you are going to be successful in this business the first thing you need to realize is that your success will be found only as you find your individual and unique voice. Impersonators, imitators and plagiarists never rise higher than the pioneer. You have got to be an original.
Having said that the other important thing about being an original means being valuable. You need to solve real problems and have real solutions. You also need to add to the conversation. In order to add to the conversation you need to know the conversation and understand it well. It’s not enough to read one or two books or what a movie or youtube video and think you are an expert. I recommend to my students that they need to study their subject matter at least one hour per day. No Holidays. I know of top professional speakers that are spending far more than that. If you want to be an expert you’ve got to know what everyone is saying and develop your own unique points of view on the subject. This is a full time job people. Yesterday I spoke with a husband and wife couple and the husband wants to be a speaker or coach. He has achieved no real great success in his life but feels he has something to teach others. In addition, he has spent lots of the family money pursuing other interests and trying a variety of business that have all reached minimal levels of either success or failure. If you are int he same position and considering that you want to be a speaker or leader to others. The first thing I am going to say is reconsider. You really aren’t ready. But if you must persist before you spend the money and effort to come and play with us let’s see if you can actually consistently put in an hour into your subject each day for a month. If you can’t do it – we don’t want you to come and share the stage with those of us that do this for a living. You are not committed enough and you’re getting in our way. You are also doing a disservice to your audience. They deserve better than someone who is there from an ego point of view or to make a quick buck.
Maybe this is the harshest rant I’ve ever published but it is not uncommon for this industry to attract people who feel that speaking is just a matter of talking and sharing personal stories. People expect more and there’s no need for you to waste everyones time. I recently read an article on how trust levels for speakers, coaches and gurus are losing a lot of ground in the marketplace when it comes to credibility and trust. I believe the reason why is that there are too many people out there who don’t really have any value. If you are considering this as a career take a careful look at what you really offer. And if you find yourself lacking either own it and fix it or find something else to do.
Recently I was at an event where a lady approached me after I spoke and told me of her aspirations to be a life coach. It didn’t take long to understand that her personal life was a mess, her financial life was on the verge of collapse, her relationships were very messy and she had substance abuse challenges. I don’t understand where people like this can even consider life coaching. the role of coach must be very misunderstood. Your responsibility is to lead people to higher ground. It would seem that anyone she would encounter as potential coaching clients would generally be in a better position that she would be. Unreal.
I want to dispel the rumours that this is an easy job. Like anything else there highs and lows. There are moments that are easy and days where the woe is hard. You can’t just have the happy moments you have got to be willing to put in the efforts as well. If you ultimately choice to be a speaker (And I haven’t discouraged you) then by all means do it – but get committed to being the best you can be. Don’t settle to just do the job. Become an expert and a source people can trust and have confidence in. And strive everyday to become better. If you teach personal development or self improvement practice it damn it.
Are you ready to level up your speaking business? You’ve come to the right place. Douglas Vermeeren is The Speaking Business Multipier. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers.
Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. He is a regular featured expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others.
As a speaker he earned more than 1.3 Million dollars in his first six months as a speaker. He currently teaches speakers how to duplicate his level of success in a top rated program called High Profit Speaker.
Lately I’ve had a lot of event organizers hire to me to participate in several upcoming events designed to help speakers grow their business. As many know I do a lot of speaker training and have been doing one on one coaching in this capacity for years. As I’ve done these events and met with speakers I’ve had a lot of people tell me that although they love the motivational articles and ideas that I share they would appreciate it if I’d share more tips and tools from speakers along the way. I am going to attempt to do that.
While I own the domain and brand high profit Speaker I had something fun happen the other day and it kind of stuck. One of my students that has been in my one on one coaching for speakers had a meeting with me recently. They have experienced quite a bit of success. They have some really great content and with a little guidance from me they have been able to build a very profitable 6 figure speaking company in a relatively short period of time. In our last meeting he said, “You are the Speaking Business Multiplier.” I’d never heard that term before but I actually really thought it was cool.
As I share these speaker tips and other materials I am going to adopt that title of Speaking Business Multiplier. I like it. It’s what I want to do for the speakers that work for me. It describes my mission perfectly.
I want to clarify that’s not just about money in my mind though. It about multiplying everything that is good in your speaking business. I want o help you have more opportunities, more stages, more products sold, more students, more JV opportunities, more media, more people in you audience, more countries visited, more recognition, more unique content, more power more of everything!!!! Where does it stop? I don’t know but by bringing my over 10 years experience I hope to make some massive differences for people.
I bought the domain the Speaking Business Multiplier so you will see that up soon and I will add tools there as it goes live.
For those unfamiliar with my work here a little about me and what I teach taken from some of the information we share about our courses. If you are a speaker, coach or training and you want to take your business to the next level I don’t see many people out there teaching about the BUSINESS of speaking. Most teach about how to overcome fear of speaking publicly or how to “Rock” the stage. (While there’s probably value in the 50+ courses claiming to offer this – I don’t really know what that means.) After having a look around there really isn’t anyone who does what I do. If you really want to grow your speaking business we should meet!
Here’s what others are saying about me:
He is the author of 3 books in the influential Guerrilla Marketing series!
He is the author of books in the Dummies series
He is the creator of 3 of the top personal development movies of all time.
He has shared the stage with nearly every top name in personal development today
He speaks regularly to audiences of 1000s of people
He has spoken on nearly every continent on the globe
He is a regular featured expert on many of the top TV networks
He is featured on the covers of multiple personal development & success magazines per year
In his first six months as a speaker he earned more than 1.6 Million dollars
And he can show you how to do similar things in your career.
In this presentation you’ll learn:
*Why MOST SPEAKERS STAY BROKE and what you can do to position yourself for success.
*How to partner and Joint venture with some of the most influential speakers in the world today!
(In my movies The Opus, The Gratitude Experiment and The Treasure Map I had the support of the following well-know leaders. I will reveal the secrets behind why they were willing to help me:
Bob Proctor, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marie Diamond, John Gray, Marci Shimoff, Bob Doyle, Morris Goodman, Raymond Aaron, Marshall Sylver, Loral Langemeier, Randy Gage, Mary Morrissey and others….
*How to become a regular featured expert on TV, radio and in the media.
I have a strategy and formal that has been getting me booked for years. Click here to see some of my media appearances on FOX, FOX BUSINESS, CNN, NBC, ABC, CTV and others – https://www.youtube.com/results?search_query=douglas+vermeeren
*How to get on more stages and make big money with your programs
I bought this Ferrari as a gift for myself as a result of one event I did in Las Vegas. You can do the same with my easy to follow system. Me and my reward for speaking
*How to develop presentations and products that people are lining up to have! At one of my movie premieres we had more than 6,000 people in attendance. Most speakers have never seen that many people at an event before! Imagine that those kinds of numbers would be interested to hear what you have to say!
Hope to meet you soon.
Are you prepared to learn?
By Douglas Vermeeren
In thinking about what to write about today I had an interesting experience that brought to my mind something that we never really talk about very often in personal development. I recently attended an event from another speaker where several of the attendees were not prepared to participate. They came in late disrupting the group. One of them had a cellphone in hand finishing a conversation as they entered. Another was completely unprepared to take notes and immediately got up from their chair to hunt the room for a pen and paper.
And the organizer was no better. They had AV troubles from the beginning. There weren’t enough chairs for attendees and people either stood at the back or tried to solve things on their own with the hotel staff. It was a really distracting place to learn. (And the tickets to this event were not inexpensive.)
As I sat in the audience I thought about how these situations could have been avoided and the entire experience improved upon. I thought to myself how odd it was that people invested to be there yet they arrived unprepared. How different is this than other experiences we encounter in life?
If you ordered furniture you’d make space for it. If you paid for a vacation you’d pack a suitcase and bring your passport. Rarely do people miss their flights, in fact most arrive early. So why don’t they do this with seminars they attend?
Rather than share all the answers that I believe I would like to open this topic up for discussion and use this as a platform to gather data so that this reading can prevent this from happening at their own events. Please share your thoughts on why this happens and how to fix it in the comment section.
8 keys to seeding in your presentation
By Douglas Vermeeren
This article is an excerpt of one of the training documents in the High Profit Speakers Masterclass from the unit on selling from the stage.
What is seeding? Seeding is essentiality including references to your other products, workshops, seminars or offers in your presentation. It basically introduces the idea that beyond the current speech there are other possibilities to build a relationship with you beyond your current presentation. Seeding is a brilliant way to introduce elements of your speaker funnel and creating desire to participate without actually sharing the invite. I have found that by seeding early and regularly it encourages a strong desire from my participants to become involved with me and makes it easier to sell from the stage.
When it is done right another of the major clear benefits is that your credibility is instantly increased. When your students feel you have a plan to follow they follow you. It is that simple. I also like the idea of training your students immediately to look upon their success as a process rather than an event. Seeding does this.
Seeding can also help you gauge audience interest in a product or service in a specific room. And I have also used to seeding to gauge interest in products before I’ve even created them.
But seeding isn’t necessarily easy. In fact, when it is done incorrectly it can have the opposite effect of creating interest. It can immediately put up a barrier to sales and close doors to further relationships.
- Seeding is not selling
One of the keys that makes seeding work is that it cannot be turned into an invitation. If it becomes a sale within your sale both your sales and the your seed will lose power. This can be very tempting to do especially if you notice immediate interest from your audience in what you are achieving to present.
2. Seeding must be relevant
Seeding must not look obvious. In other words if it comes way out of left field it will be recognized for what it is . It must appear to be related directly to what you are talking about. If the seeding moment is relevant it will also have the power to drive desire towards attaining the item you’re seeding. If it’s random it sounds like a desperate pitch. If it doesn’t feel natural as a direct fit to the flow of your speech it is not time to pitch.
I’ve also seen speakers who have used this as an opportunity to give their ego a boost by using it as an opportunity to simply share what their up to or creating in the pipeline. If seeding has no purpose it should be left out.
3. Share results not opportunities
Too often when speakers seed they simply bring up that they have a product or workshop that addresses this topic and move on. This is not seeding. I have also seen speakers who simply throw in what their working on a “seed” because they hope that their audience will remember the product or training and make a determined mission to come back for it. That doesn’t work.
Just so avoid making this mistake let me share some of the bad examples I’ve seen lately from speakers that did not work. These are some of the phrases they used:
“I am going to come next month and teach more on this. You should come.”
“I have a workshop for that called 7 keys to blah, blah, blah.”
“I’m thinking of writing a book on that. You should get it.”
“I’ve got 8 more points like that one that can help you.”
Instead to be successful seeding should be directly tied to results and create interest in that future opportunity for them. Here’s an example of a seeding statement that works. Here’s the good example:
“I have a student in my masterclass program that actually tried this. One of the things they found was that it immediately helped them gain clarity on what they needed to create to make their business grow. And in their cases this lesson made them an extra $25,000 in three weeks. How many would like to get results like that?”
Let me break down this paragraph and describe why I think it works really well.
I love the idea of starting with the sentence, “I have a student,” or “One of my students.” The reason being it is that this in itself is a seed inviting others to become students and indicates that you have ways they can learn from you.
“In my masterclass program.” Obvious to you now is the program I am seeding. This mention you’ll notice does not talk about price or invite anyone to participate. It is simple clear and doesn’t have the emotion of asking for the sale. There is now decision just a passive introduction.
“Actually tried this.” This is what connects the seed to the current content and lets you share the seed without looking pitchy. It is relevant and has a purpose within the framework of the current discussion. I also like the word immediately. While not necessary I feel like it adds to the power of the principle you’ve just taught and the strength of your lessons in general. You get results.
Being specific and measurable results is the next thing that I think a good seed needs. I like that this seed clearly identifies the activity and what that activity affected. It helped the student gain clarity that specifically created business growth. I also like the idea that this seed clearly pinpoints a value that this activity created for the student. $25,000 in three weeks is a very specific number and a specific time frame.
Lastly, and we will talk about this in greater detail later so I won’t go into that detail here. The seed ended with a with a tie down question allowing the speaker to gauge interest and keep everyone involved.
4. Just in passing
Seeding needs to be done in such a way that it does not seem deliberate or obvious. It must be slightly concealed and feel naturally to both you and your audience. If it seems calculated it will created the opposite effect.
Recently I heard a speaker who would pause and kind of set up his seeding each time he did it. That creates a massive problem because now it gets seen as a pitch. Seeding should almost feel like you really had no intention to mention this but since we’re friends let me tell you about one of my students or what I did with this information. It needs to feel much like an ‘and by the way’ type of statement.
In other words it should not draw attention to itself.
5. Seed Sparingly
Once some speakers learn how to seed they often try to put it everywhere in their presentation.This is also a mistake. Seeding must be done sparingly. Just like my rules of one having one offer in your intro session I make it a rule for my students to only seed a maximum of three things in their intro session. People can often remember three, they can remember much more than that. Also if you try to seed too much your presentation stars coming off as a commercial for what’s coming rather than a sample of your content and the power you can provide. And if you have only three things that you are seeding be sure to that sparingly too. I recently had one of my students who was unsuccessful because they seeded and seeded and seeded and it got old quick. When we talked about it afterwards he argued his cases by point out that he had only seeding three things. And its true he had. The problem was that the frequency of which it was done left people feeling like he was desperate to get people to those parts of the funnel.
One mistake I have seen with over seeding is actually the same principle that makes seeding work. While seeding is a subtle way of saying you need to continue the relationship. Too much seeding says that the future relationships will be a series of pitches and if you chose to learn from you as a speaker you will continue to get more and more pitches.
Find the right kind of balance and if in doubt that you are seeding too much pull it back. It is better to seed less than be too much. Certainly less is more in this case.
Now I should mention that I certainly encourage more seeding during a weekend workshop or a seminar that could be done in a 45 minute intro session. When you have more time and the students are already committed to being in a classroom with you they have in essence given you permission to increase the depth of how you can seed. What I mean by that is often they are now interested to go into more detail on your future opportunities and discuss elements of your products in detail. But many of these rules still apply. In more in depth sessions you can seed more deeply but don’t over do it – make your seeding valuable and relevant.
6. Plan Seeding
Although seeding appears to kind of throw away statement or off the cuff it really works best when it is planned and practiced. Know what you are going to say and when you are going to say it. Then when its time,because its planned say no more and say no less. One of the beginning mistakes I see speakers make is that they wing it (not just with seeding, but with lots of things) and as a result they don’t get results.
Good seeding like anything else in this business requires planning and practice.
7. Not necessary to seed everything
Similar to the idea of using the seeding sparingly is the importance of selecting carefully what you will seed. I have a lot of different opportunities and products within my funnels. There is absolutely no way I could possibly seed everything in a one hour presentation. You most likely have a similar situation. It is important to determine what is best to seed and I look at a few things when considering what should be included and what should be left out. We’ve talked about being relevant above so I won’t address that one again but here are a few other thoughts:
– Who is my current audience
– What are they most likely to be drawn to within my funnel
-What price points seem reasonable and what price points seem beyond them. (And by the way I rarely share the price. But I almost always seed my most expense program from the intro session.) I avoid smaller products like books or dvds.
– What product or services add to my credibility (either they gotten excellent results, are publicly known, attached to people they would know or demonstrate that I have an depth knowledge far deeper than the current discussion could go.)
Once you have a selection of maximum three things to seed I look for how I can work them into the presentation using many of the tools we’ve already discussed.
8. Conclude with a tie down
A good tie down question like “How many would like those kind of results?” or “Who wants to be able to do that?” are brilliant ways to gauge interest on a seed you’ve just planted. I also like tie downs because it is another opportunity for the audience to participate according to the persuasion principle of commitment and consistency.
Douglas Vermeeren is the CEO of High Profit Speaker. He is also the producer and director of the films The Opus, The Gratitude Experiment and The Treasure Map.
Douglas Vermeeren reinvents Speaker training with High Profit Speaker
By Terri McCoullogh
In a world where there are so many good tools available for speakers to take their business to the next level it’s hard to believe that something could come along to take the idea of good training and make it spectacular. That’s exactly what Douglas Vermeeren, the president of High Profit Speaker has done with their training. Perhaps the name says it all – HIGH PROFIT SPEAKER. (www.HighProfitSpeaker.com)This is what their focus is on and it makes sense as you’ll see in the following interview:
Terri McCoullough: With me is Douglas Vermeeren, The President of High Profit Speaker. His company focuses on training public speaker, or motivational speakers to create greater success in their business. Today he is going to share with us a little bit about how his company is changing the speaker training world and what speakers can do to take their business to the big profit levels. Thanks for being with me.
Douglas Vermeeren: It’s good to be with you.
Terri McCoullough: Most people who would know you know that you are the producers of 3 of the most successful personal development movies, The Opus, The Gratitude Experiment and The Treasure Map. They also may know you as the author of 3 books in the Guerrilla Marketing series and one for the dummies brand. But what they may not know is that you are a highly profitable speaker and you teach others how to do the same. Can you tell us how you got there?
Douglas Vermeeren: Thank you Terri. Actually I’m kind of glad you mentioned the other things too, but becoming a high profit speaker really involves a bigger picture than just focusing on profit. It’s important to have a full business model and a variety of elements in place to grow your expertise and credibility in the marketplace. That’s what I’ve tried to do with the books and movies I’ve created in addition to what I’ve been able to do on the stage.
Terri McCoullough : What would you say is the biggest mistake that most speakers are making today?
Douglas Vermeeren: Well, I think the biggest single mistake is that they don’t really have a business model figured out for their speaking. And without the model any speaking, coaching, products, seminars, workshops or whatever they are trying to do is not attached to strategic plan for growth. They basically wing it. And because they are reinventing themselves nearly every presentation they are also begging at square one to find new customers each time.
Terri McCoullough : Explain to us what you mean by business models for speakers? What are you referring to when you say a business model?
Douglas Vermeeren: I think a business model really means two parts. It’s not a business plan when you break down what you are going to do. It’s really about identifying the transactions that your customer base is willing to pay for based on the problems you can solve for them. And the second part of the business model deals with your funnels. When you find customers where will you take them so that they can get results and compensate you for your support and teachings.
Terri McCoullough: What elements are important for speakers to consider?
Douglas Vermeeren: Well, I think a big thing that most speakers do as a mistake is that they spend a lot of time developing great content, but not enough time thinking and planning about how they will sell it so their audience can get results and they can make a profit. Profit is important as a speaker. I often tell our students that if you don’t make a profit you don’t get the privilege. Meaning the privilege to be in the speaking business.
Terri McCoullough: How can people learn more about your programs if they’d like to become High Profit speakers?
Douglas Vermeeren: They can go tour website http://www.HighProfitSpeaker.com There they can find a free ebook called 3 Obstacle to Speaking Success. This will help give them basic tools to start. From there they could also register to attend a free info session in their area.
Terri McCoullough: Thank you talking the time to talk with me.
Douglas Vermeeren: Thanks for having me.