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Archive for October 2010

How Thoughts Become Things – Official Trailer 2

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Here’s the 2nd official trailer for the upcoming film “How Thoughts Become Things.”

Is your Brain sabotaging you?

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Is your brain sabotaging you?

Is your brain sabotaging you?

How your brain makes decisions

By Douglas Vermeeren

Decision is the greatest moment on the path to achievement. If you want to have any degree of success in your life it will all come down to the smaller moments of decision. What you decide today is the hinge that dictate what doors will open for you in the future.

But how are those decisions made? While a comprehensive discussion of the decision process is beyond the scope of this brief blog post, let me share a few ideas from brain science that may be helpful.

The design of the brain is divided into three parts. Each of these parts is considered by experts to reflect evolutionary developments and as such the base or beginning parts have greater control over the later developments.

Your Reptilian Brain

This first brain is also considered the base or foundational brain. This part of the brain is also known as the brain stem, reactive brain or the reptilian brain.  It got the name reptilian brain because it resembles the brain shape found in reptiles.  This first brain governs all of the body function basics and a few other things. 1

When interacting with the outside world it seeks to answer the three F’s of survival.  Will it Fight with me? Is it Food? and can I Fornicate to reproduce with it? These three considerations are what has led to the survival of our species. While many experts suggest that there are several areas of the brain that process and deal with emotion, these basic instincts of survival at this stage of the brain are very emotionally charged. As a result this level of instinctive decision making is also very emotionally charged.

Just look at those about to fight, or those without food and certainly those who are sexually aroused and you will know what I mean when it comes to emotional charged individuals.

The Mammalian Brain

The second brain or next level of the brain is known as the Mammalian, social brain or limbic system. This part of the brain is where complex emotions are sorted out. It is also where we gain the skills to interact with others and the ability to operate as a community. A lot of our social learning and understanding of how to get along are developed in these areas of the brain.

The Cognitive Brain

Up until now the parts of the brain that we have talked about focus on survival, cooperation and emotions, with each level becoming more complex. This next stage of the brain is the first level that begins to separate emotion from logic and look at problems and thinking in analytical ways. This part of the brain enables us to reason and be objective.

Understanding these three parts of the brain gives us a keen insight into how decisions are made and maybe more importantly why some decisions don’t stick in the long term.

When we make a decision we generally consider things in our cognitive brain. we explore the logic and the rational reasons for selecting a choice. Often we even weigh long term possibilities and try to plan for the best outcomes possible.

But then some strange happens…

We run into the daily events and distractions of life. I like what former Beatle, John Lennon said, “Life is what happens to us while we’re making other plans.”

That’s where the decision crumbles.

Our brain sorts out our priorities and our moment by moment living decisions based on our immediate emotional response, not the long term view formed by our cognitive brain.  Often these decisions happen subconsciously, meaning below our awareness.  We just instinctively decide to do those things that have the most emotional charge to us. T.Harv Eker said it this way, “When the subconscious mind must choose between deeply rooted emotions and logic, emotions will almost always win.” 2

I have also observed in my own life and in the lives of the top achievers that I have studied that this also happens in the conscious mind too. Often we let our emotional choices take precedence over the choices we logically know we want in the long run. It is all a function of the three brains.

In his groundbreaking book, ‘Don’t Eat the Marshmallow Yet,’ Joachim de Posada reports on a study he did of this phenomenon with Standford University. While the book does not delve heavily into brain science it does identify one of the key lessons to creating lasting success is to learn how to delay gratification and control emotions in order to create successful outcomes.3

So how can we overcome our natural programming to select emotion first?

While there are many strategies that we discuss in some of the training we provide, I want to share one simple idea here.

We must make our cognitive decisions emotional meaningful. We must charge them to have as much value as possible if they are to stick and have precedence over the possible distractions in our day to day life.

One of the finest ways to do this is to carefully look at your major cognitive decisions and give them more meaning by answers the question of why you need the results of this decision in your life, what it will mean to you and your family.

And the larger and more significant, and of course, emotional you can make your decisions the more power they will have to stick in your life and the more power you will have to stay motivated to see them through.

Douglas Vermeeren is the director of the SUCCEED Research Center which is dedicated to sharing research on the systems that top achievers use to create lasting success. Over the last decade Vermeeren has interviewed more than 400 of the world’s top achievers, including business leaders, celebrities and professional or Olympic athletes. Douglas Vermeeren is the author of Guerrilla Achiever (With Jay Levinson) and the creator of The Opus (with Jack Canfield, Mark Victor Hansen, Dr. Joe Vitale, Dr. John Demartini, Dr. Sue Morter, Marci Shimoff, Bill Bartmann, Bob Doyle and Morris Goodman.) Currently Doug is completing another film entitled, How Thoughts Become Things. This film will explore the process of how our thoughts become manifest in our lives as reality.  For more on this film go to: www.HowThoughtsBecomeThings.com For more on Douglas Vermeeren go to: www.SucceedResearch.com Douglas Vermeeren can be reached for speaking engagements and training at 1.877.393.9496.

1.Outsmart your brain – Dr. Marcia Reynolds p.23

2.Secrets of the Millionaire Mind, T.Harv Eker p.22

3.Don’t Eat the Mashmallow, Joachim de Posada

Can a person actually change?

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Can a person actually change?

Can a person actually change?

Can a person actually change?

By Douglas Vermeeren

 

Recently I had a friend express some concerns about some of the things that were going on in his relationship. He said it didn’t really matter how much he tried that he continued the same patterns that were devastating his marriage and family life. After arguments he would feel so bad that he would indulge in alcoholic behavior that would inevitably make the situation worse.

 

This post is really to help him with a few thoughts I had since we chatted, but feel free to listen in.

 

Although each of our mothers has told us that it takes ‘two to tangle’ in a fight. I have seen from my experience in the martial arts that if one of those fighters changes the rules of the confrontation that often times the fight doesn’t have to happen at all.

 

That’s what this post is about is change.

 

After talking about a few strategies my friend had tried the question came, “Can a person really change?”

 

The answer is YES! In fact, change is always happening. The thing that is more impossible than change is to stay the same. Even if you argue that you face every day more or less the same way, the situations you face are not the same. Change is happening around you and you are being effected by it. The only choice you have with change is that you can choose to act instead of being acted upon.

 

The greatest tool that we have to create the life we want is our ability to choose.  Your tomorrow doesn’t have to look like your yesterday. You can make that choice. You’ve probably heard it said, that ‘if at first you don’t succeed, try again.’ I prefer to say, ‘If at first you don’t succeed, remember nothing is the same as it was at first.’

 

Most people understand they have choice. The challenge most people experience is that they never invest the mental effort to decide what it is they really want. Therefore their choices and actions never create anything specific.

 

In the case of my friend, some of us do have ideas of what we want but we never really commit to those ideas until we run the risk of losing what we wanted. We then scurry in desperation to find bandaids to hold what we want in place before it disappears. We need to decide what we want and do something about it while it is still within our grasp.

 

If we are prepared to invest our efforts in what we want we will miss out.

 

Each day we make new choices, some of them work out really well, some we learn from and hopefully make better choices the next time.

 

But the only way we can grow into making better choices is to have a valuable destination in mind. It must be a destination that is important to us. We aren’t ever willing to work for things which don’t have meaning to us. When we have a valuable destination before us, then our brains can be convinced to get to work. (Convincing the brain can often be the hardest part. In the workshops, The Neuroscience of Success, I share a really great strategy that convinces the brain called ‘The Council of 5’.)

 

Creating change is a system and process that involves the brain. That process is scientifically called neuroplasticity. Simply, stated neuroplasticity is the brains ability to rewire itself to accommodate developments or change in situations or experience. One neuroscientist put it simply this way, “Neurons that fire together, wire together.” In other words, that which we devote our attention, practice and performance to creates new neural networks in our brain and certain tasks become easier.

 

Heber J. Grant said it this way, “”That which we persist in doing becomes easier to do, not that the nature of the thing has changed, but our power to do so is increased.”

 

So can positive changes happen?  Can a person change their life?  Can a person repair things that aren’t working in their life? Absolutely.

 

So what about in a relationships that are experiencing difficulty? That can change too. But we must remember that both people involved have their freedom to choose. If both are committed, not through compulsion but through choice, there is the ability to repair and strengthen a broken relationship.

 

But change in a relationship is often like growing flowers, you can’t get them to grow faster by pulling on them. It will take time and nurturing. There will still be bad days and difficult moments. That is where a firm commitment to that valuable destination is crucial. If the destination is truly valuable it must stay in focus even during these moments.

 

Change can happen in any aspect of a persons life and it can be the source of the greatest joys to come.  We are not bound to be as we were. We have the power to choose and with that power can come the greatest possibilities.

 

Douglas Vermeeren is the director of the SUCCEED Research Center which is dedicated to sharing research on the systems that top achievers use to create lasting success. Over the last decade Vermeeren has interviewed more than 400 of the world’s top achievers, including business leaders, celebrities and professional or Olympic athletes. Douglas Vermeeren is the author of Guerrilla Achiever (With Jay Levinson) and the creator of The Opus (with Jack Canfield, Mark Victor Hansen, Dr. Joe Vitale, Dr. John Demartini, Dr. Sue Morter, Marci Shimoff, Bill Bartmann, Bob Doyle and Morris Goodman.) Currently Doug is completing another film entitled, How Thoughts Become Things. This film will explore the process of how our thoughts become manifest in our lives as reality.  For more on this film go to: www.HowThoughtsBecomeThings.com For more on Douglas Vermeeren go to: www.SucceedResearch.com Douglas Vermeeren can be reached for speaking engagements and training at 1.877.393.9496.

 

 

 

 

Make money as a Certified Neuroscience of Success trainer!

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We  are looking for people to become certified trainers for The Neuroscience of Success. If you are interested to get involved please contact us at 1-877-393-9496 or email Rachel@douglasvermeeren.com

 

This video will share  with you some of the comments and feelings of those who have recently graduated from this program!

How Thoughts Become Things – Special Edition Book available for a limited Time!

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How Thoughts Become Things -  Special Edition Book

How Thoughts Become Things - Special Edition Book

 

How Thoughts Become Things – Special Edition Advance Book!

By now you’ve heard about the upcoming Movie ” How Thoughts Become Things.”  Ridley Jones Publishing is pleased to announce a special Edition sneak peak at some of the cutting-edge research that will be presented in the film. This Special Edition book will be available for a limited time between October 20, 2010 and December 31, 2010. The edition will feature exclusive information that will not be available in future editions including an exclusive Audio Cd on “The 5 Ways your brain learns and 3 keys to mastery with any goal.”

The idea that ‘Thoughts become Things’ has been around a long time. What has been missing are the answers as to ‘How.’  For the first time ever in this cutting-edge book, How Thoughts Become Things, Douglas Vermeeren unfolds the process, systems and activities the brain uses to create your most powerful thoughts. Modern scientific research has given us incredible insights into the brain science that creates our realities.  By applying the processes of how your brain and your thoughts work you are able to harness a greater power to overcome negative thinking, self sabotaging behaviour and accomplish your greatest tasks.

When NLP was designed in the late 1970’s and early 1980’s, the personal development industry saw a shift in the way looked at thought processes and success. Since then drastic changes have been developed in our understanding of how the brain works. In fact, more than 98% of what we thought we knew about the brain has changed in the last decade.

Utilizing the most recent findings in neuroscience, psychology and Vermeeren’s exclusive research into the lives of more than 400 of the world’s top achievers this book will give you to insights on how to create powerful results in your life. It is not written to the scientific audience, but rather for easy application by anyone. The book also incorporates a new learning technology known as Pattern Priming which allows for maximum learning and application.

Participants in ‘The Neuroscience of Success’ live programs have said the following:

” As a person that has been working really hard in personal development I found so many things that I had never thought before. so many things that I have already applied. I can’t say enough about what I’ve learned and what I’m going to talk away from this program” – Jaeson Rau

“One of the most powerful lessons was even within the first few minutes.” – Patrick Buffalo

“When somebody sees that they can actually change their lives, you actually have all the tools for them to be able to do it.” – Guy Burns

“What can I say about the Neuroscience of Success course? I found it incredible beneficial!” – Lorna Selig

“I know have a lot clearer understanding of the brain and how it works. I can see examples everywhere of how I’ve allowed my thoughts to control my actions.” – David Bonk

“I’ve been able to now see how many negative thoughts we have going through our mind every single day. The awareness and now 5 steps to work through those negative thoughts. I can now move forward.” – Cherise Gosselin

“The information presented in The Neuroscience of Success was incredibly useful and interesting. The other thing I really liked was that we were given actually exercises that we can use.” – Lisa Ryan

“The most powerful thing for me was when you talked about stilling the pond and the Ripple Effect.” – Jaime Bonk

“One of the most valuable things to me was learning about cognitive evaluation, and how you can use it to evaluate each thought to see if it is negative or positive and use that to clear out the negative.” – Carlene Bennett

“I now know how negative thoughts happen and the steps that I can take to get rid of them.” –  Heather Betlamini

“I enjoyed learning the whole perspective of the law of attraction, and lookign at it in a different way. The patterning of your brain and  mind and putting it to work in making thoughts become things. I learnt a lot.” Jillanna Martel

With this book you will learn:

How to create change that lasts

The 5 ways your brain learns

3 major influencers on thought

How to overcome negative thoughts

The 3 kinds of deliberate thinking and how you can harness their power

The power of the Ripple effect

Strategic Cognitive Construction

Cognitive evaluation

Conditioning tools for your success

Why most people fail to get to their goals

Go into deeper detail with many of the concepts that the upcoming film “How Thoughts Become Things” will explore.

Shipping for in time for Christmas

This special edition book will be available until Dec 31 or while supplies last.

Order now and we’ll also include a limited edition Audio CD “The 5 ways your brain learns and the 3 keys to mastery with any goal.”

You can order this book through http://www.HowthoughtsBecomeThings.com or order by phone 1-877-393-9496.

$29.99 Plus shipping

* Thanks to the Succeed Research Center for the participation in this book.

Why are we Impulse Shoppers? The Answer is in The Brain.

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Activity in the brain

Activity in the brain

Why are we Impulse Shoppers? The Answer is in The Brain.

Succeed Research releases new brain studies on persuasion and sales!

By Douglas Vermeeren

Each day we make hundreds, if not thousands of decisions. Often these decisions involve purchasing products or services that are presented to us on TV, the radio, the internet, in magazines, in the super markets and through individuals we have direct contact with. If you are like me you have purchased from each of these venues in the past and you have also declined to purchase too.

So what was it that really made the difference? The quickest answer would be to rationalize that the stuff you bought was stuff you needed or wanted. But if we were honest about much of what we have bought in the past we would recognize that a lot of these items we really didn’t need or want. Much of what I currently own I wouldn’t miss if it were to suddenly disappear. Most of that stuff I bought on an impulse. My bet is that a lot of the things in your life would fall into a similar category. So what made us buy this stuff?

While there are many reasons to buy that we talk about in our live trainings, based on several research findings we have recorded, for the purposes of this article I want to talk about a recent study on the human brain that may offer some interesting insights specifically on impulse purchasing.  These findings will be particularly useful to you as a salesperson. When you implement these two findings in your sales presentations you will notice a change in your results.

In a 2010 survey conducted by the Succeed Research Center of more than 1,500 consumers (male and female) it was determined that an average of 80% of purchases in a household were considered an impulse buy. 1. That means that only 20% of things that you currently own are purchases that you have thought about. Based on further evaluations with this test group we determined that out of that 20%  approximately 15% of those purchases were considered necessities. Out of the 80% that were impulse buys less than 3% were considered purchases that were related to necessities.  That means that 18% of the purchases made by the average person were connected to actual needs.

Lesson one: People don’t generally buy what they need or think about. Selling to them with logic and needs in mind is not the best approach. Their primary reasons to purchases are different.

The majority (82%) of purchases made directly corresponded to wants, perceived wants or impulse wants rather than needs.

Now please don’t get worried that I am going to start writing about frugality, thrift and rethinking our wants. While those are important principles to a self reliant life, my purpose here is to talk about the ‘why’ behind this purchasing behavior and to gently remind that most purchases are made out of impulse.

The high percentage of impulse buys also means your greatest chances for a sale are on the first visits with a prospect, not the second, third and so forth.

There are really two major reasons why customers buy immediately that can be attributed to the brain. It comes down to reactions in the brain related to gratification and scarcity conditioning.

Instant gratification is something that is becoming more and more prevalent in our society. We have been conditioned to expect it.  Drive-thru fast food delivers instantly to our car windows. The internet gives answers to any question instantly at the click of a button. Video games and movie entertainment allow us to participate in almost any activity imaginable through proxy participation. Just flick on the TV, and there’s no waiting either, you can find anything you want any time of the day or night. This is just the world we live in. And if you can’t deliver this kind of instant response you may just get left behind.

Not too long ago I was speaking with a Police officer friend of mine. We were chatting about the trends of crimes in the community, especially among the youth. He attributed most of the violent and sex crimes to peoples inability to subdue the need for gratification. “Our youth are becoming program to feel they are entitled to things instantly. They are learning to take what they want and pay later if at all.”

The same can be said of consumers. We see consumer credit card debt reaching all time highs and the mentality of entitlement appearing everywhere.

I don’t share these thoughts to be negative. I share them to demonstrate just how important immediate gratification is to people. They will really get themselves into trouble just to satisfy this one need.

At the Princeton University a group of psychologists conducted an interesting study on gratification. 2. The test was simple.

They selected a group of students to make a choice between two Amazon gift certificates. They could either have a $15 gift certificate instantly or wait two weeks and get a $20 gift certificate. While faced with this decision the psychologists measured the brain activity of the students.

The brain scans demonstrated that both of the gift card options triggered significant activity in the lateral prefrontal cortex areas of the brain. This area of the brain is responsible for generating emotional  feedback.

But the $15 gift card available now triggered something unique. The immediate card ignited the limbic areas of the brain and sent it into an emotional frenzy of activity.

The message: The more an individual becomes emotionally excited about the possibility of immediate gratification, the more intense the brain activity became.

A similar study has been repeated by the Succeed Research Center, which found that the possibility of immediate gratification also increased sales of several different products ranging from books to insurance policies. This same study confirmed that immediate sensory arousal, giving the prospect a sample that could be experienced in the senses, also highly activated the emotional states of the prospect.3.

When a product becomes available immediately the chances are that it will be bought rise dramatically.

The second consideration when it comes to impulse buying is something called ‘The Scarcity Effect.’

Evolutionists believe that ‘The Scarcity Effect’ stems from our early days as hunters and gatherers, but we don’t have to go back to prehistoric times.

As recent as a few hundred years ago many of us were still responsible for finding our own food.  We grew it or hunted it. We knew that if our prey got away, or the crops were damaged we would go hungry and so would our families. We became very protective and very cautious about our food supplies. Thank goodness for shopping markets that make life a lot easier today, but the instinct of not letting our prize get away continues.

Retailers know this and thus call out to us in the mall with signs crying out:  Limited time sale, limited time offers or last chance sales opportunities. If a prospect can see a deadline quickly approaching or a supply that is about to disappear or that is extremely limited their interest levels go up.  This is the premise that our diamond industry of today is built on. (But this is a subject for another discussion.)

Our brains release excitatory chemicals when we feel like we have beat out the competition and they we coming home with something rare indeed.

If you want to see your numbers go up consider developing a few of your products to be immediately deliverable and a little more scarce. To find out more about how you can incorporate these principles and other research we have conducted on increasing your sales please contact the Succeed Research Center (www.SucceedResearch.com) or the Sales Success Academy (www.TheSalesSuccessAcademy.com)

If you are a financial Planner, Real Estate Agent, Insurance agent or Mortgage broker we have some really interesting insights for you in our workshop, “7 truths about the brain that can make you a dynamic seller.” for more information call 1.877.393.9496

About the Author:

Douglas Vermeeren is the director of the SUCCEED Research Center which is dedicated to sharing research on the systems that top achievers use to create lasting success. Over the last decade Vermeeren has interviewed more than 400 of the world’s top achievers, including business leaders, celebrities and professional or Olympic athletes. Douglas Vermeeren is the author of Guerrilla Achiever (With Jay Levinson) and the creator of The Opus (with Jack Canfield, Mark Victor Hansen, Dr. Joe Vitale, Dr. John Demartini, Dr. Sue Morter, Marci Shimoff, Bill Bartmann, Bob Doyle and Morris Goodman.) Currently Doug is completing another film entitled, How Thoughts Become Things. This film will explore the process of how our thoughts become manifest in our lives as reality.  For more on this film go to: www.HowThoughtsBecomeThings.com For more on Douglas Vermeeren go to: www.SucceedResearch.com Douglas Vermeeren can be reached for speaking engagements and training at 1.877.393.9496.
1. Succeed Research Center – Study on Purchasing patterns, 2010

2.Martin Lindstrom, Buyology, P.27

3.Succeed Research Center, – Study on Impulse buying and gratification, 2010