Archive for December 2015
Selling from the stage tip – Process versus product
By High Profit Speaker
People buy products or in other words people buy the results of those products. No one buys process but I see speakers again and again try to sell the process. In fact, just today I was sitting with one of my new one on one masterclass students. I asked her to tell me what she sells. And you guessed it, she didn’t talk about eh result she talked about the process she takes the student too. NOBODY BUYS PROCESS.
Let’s think about it this way. If you went to McDonalds for a bite to eat – Are people excited about the process? You pull up behind the last car in the drive through line. He moves up, you move up. He moves up, you move up. Finally you are at the ordering speaker. You share your ideas and correct the misinterpretations heard by the person working on the other side. Finally when its right you pull up again. You arrive at the first window and you pull out your ATM card…. etc, etc, etc. Pretty exciting right? Not.
Too many speakers try and sell the process when nobody really cares. In fact, by focusing on the results and holding back the process your conversations will be much higher in the long run. There will be a curiosity around the mysterious processes that you will use to solve their problem. If you give it all up front it’s like a magician teaching how the illusion is performed before they perform it. Focus on product (Which are the results) not process!
Key: I have seen some speakers try to demonstrate the results they can get by taking a participant and making them a live experiment in the intro session. I advise against this. Again it reveals to much about what they would experience if they paid you. You run the risk of them saying they could figure it out on their own. In the intro session focus on results and concepts.
The Speakers Secret Weapon: High Profit Speaker
By Terri McCoullough
Are you a professional speaker? If you are then you understand some of the challenges that the speaking business can present. How can you find more stages to present on? How can you grow your brand and establish yourself as an expert? How can you create products, workshops and seminars that people will buy? And then there’s the question that seems to challenge eery speaker in the business – How can you sell it more successful from the stage?
If these are questions that you’ve wondered about then you’ll be glad to hear about High Profit Speaker. Speakers who have been through the program are calling it their secret weapon.
High Profit Speaker is a training organization focused on giving speakers the business tools they need to succeed. Unlike other speaker training program it does not focus exclusively on delivery from the stage or development of content. While it does help with those things it assumes that you already have a pretty good handle on your areas of expertise. What it focuses on are the things that most programs leave out – the business. High Profit Speaker helps speakers create effective business models, sales funnels, conversion systems, attract more media and PR, creating product that sells easily and then teaches you multiple effective systems for selling from the stage stress free and with ease.
The founder of High Profit Speaker, Douglas Vermeeren has quite an impressive track record. As a speaker he was able to earn more than 1.6 Million dollars in his first 6 months as a speaker. He was able to create relationships with top speakers like Bob Proctor, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marcie Shimoff, Bob Doyle, Marie Diamond, Morris Goodman, John Gray, Loral Langemiere, Marshall Sylver, Randy Gage, Raymond Aaron and many others to create 3 hit personal development films. (The Opus, The Gratitude Experiment and The Treasure Map.) One of which is now available in 23 languages worldwide through Random House. He has co-authored 3 books in the Guerrilla Marketing series with Jay Conrad Levinson and recently finished a book for the Dummies Series. He is also a sought after media expert and arguably the most featured personal development on Television today. He has shared the stage with nearly every major speaker in the world and has spoken on nearly every continent on the globe.
Now why would you need to know all this? Because the majority of the trainings for High Profit Speaker are taught by Vermeeren himself. If you want to learn how to do the kinds of things that he has done in his speaking career then it makes sense to go to the source.
As a resource for speakers the company High Profit Speaker has consistently been rated as the top resource available today. Vermeeren was also invited by the Canadian Association of Professional Speakers to present his tools at the CAPS national conference in Halifax his very first year as a member. This is astounding considering many seasoned speakers never receive such an invite.
The speaking business is not an easy industry to be involved in. It is competitive and moves at a very fast pace. If you are looking to succeed it makes sense to find a partner who can help take you to highest levels in the shortest period time. If you are ready to become a speaker with a thriving successful business then you need this secret weapon. If you are ready to take your career to the next level then look no further than High Profit Speaker.
For More information go to: http://www.HighProfitSpeaker.com
Have enough pens
I know this sounds totally basic, but it gets forgotten a lot. I recently attended an event where the speaker had a reasonably successful close and a few dozen people headed to the back of the room to sign up for a two-day workshop. When they got there he had only three or four pens. As people waited around for a free pen they became discouraged and began to discuss more carefully the offer. The speaker rather than making himself available to answer the concerns was on the telephone at the other end of the room trying to get the hotel staff to bring him more pens. Those interested to sign up could not have their questions answered and the speaker was no where to be found. It was a really uncomfortable situation. Ultimately I don’t know how many signed up but I do know that he lost almost half of those lined up ready to do business with him.
Key: I generally try to have at least 3 pens in the room for every attendee present. People lose them, they run out of ink, they go missing on breaks. And on breaks check always check three things: The water, the notepads and the pens.
Are you a public speaker? Life coach or trainer? Are you looking for a way to grow your business? Increase your profits and get on more of the major stages around the world? Have you ever struggled with selling from the stage? Have you ever wondered if you have created the right products or services? Have you ever wondered how you can attract more media attention? Or partner with some of the biggest names in the business? If you answered YES then you need to attend the 3 Secrets of High Profit Speakers event.
The following are Dates and locations for 2016
Vancouver BC Jan 5
Calgary AB Jan 6
Edmonton AB Jan 7
London UK Jan 21
Las Vegas NV Jan 28
3 Secrets of Highly Profitable Speakers
Are you a speaker, coach, trainer or transformational leader?
Are you struggling with selling from the stage?
Do you want more clients?
Do you want to be speaking more and to bigger audiences?
Do you want to be invited to appear in the media?
Are you interested to partner with A list speakers?
Do you want to travel the world and speak in far away countries?
Do you want to be considered an expert or authority in your subject matter?
Are you serious about your speaking career?
If you answered YES to any of these questions then you can’t afford to miss out!
For one night only Douglas Vermeeren, president of High Profit Speaker. Doug has been a profitable speaker for the last two decades earning more than 1.6 million dollars in his first 6 months as a speaker. Recently in a mastermind of 7 people he closed $240,000 in less than one hour. Since beginning as a speaker he was able to elevate his speaking fee from a measly $7,500 to $50,000 for a one hour presentation. He is also the producer of the films The Opus, The Gratitude Experiment and The Treasure Map featuring many of the top thought leaders of today and speakers from hit films like The Secret. Doug has also authored several books for several of the major business and personal development brands like the “for dummies guides” and the Guerrilla Marketing series. In addition he has been featured in more TV media appearances than almost any speaker in the business today.
If these are the kinds of things you want to learn to do then you need to be here.
In this session Douglas Vermeeren will unfold:
Why most speakers are broke and how to fix it
Why most speakers build and try and sell the wrong products, coaching programs and seminars
How you can find more paying clients and opportunities
Why the big stages don’t want you and how to change that
How to become an established expert in your category
How to sell more from the stage with a secret system that works by itself
Why correct business models and funnels can make or break a speaking career
If you are ready to grow your speaking career then you need to be here as Douglas Vermeeren reveals several of his secrets to High Profit speaking.
All attendees will receive the audio CD “Secret of High Profit Speakers.” (A $39 Value) FREE when you attend a session near you!
Seating is limited! Register now!
HighProfit Speaker Intro – Vancouver – January 5 7PM
HighProfit Speaker Intro – Edmonton – January 6 7PM
HighProfit Speaker Intro – Calgary – January 7 7PM
HighProfit Speaker Intro – London – January 21 7PM
HighProfit Speaker Intro – Las Vegas – January 28th 7PM