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Why most “speaker trainers” can’t help you grow your business?

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Why most speaker trainers can’t help you grow your business?

By Douglas Vermeeren

3573-frank_warren_-_2_-_june_2013-1024x654Recently I have noticed that there are more and more speakers who are including in their business offerings the ability to teach other speakers how to grow their business. This trend includes teaching new speakers how to craft a “signature” talk, present or “rock” the stage, speak internationally,  or grow your non-speaking business by incorporating public talks into your marketing strategies. While most of these ideas are good concepts to grow your business those presenting them are not able to get you to the results you need. And here’s why:

  • Most of those who are representing themselves as speaker trainers currently have never achieved success themselves. (You will never rise higher than the person teaching you. If they have never cleared 6 figures neither will you.)
  • Most have added speaker training to the their business because they aren’t making enough money elsewhere. (If a person is a speaker trainer they shouldn’t be offering other things. The idea of “Jack of all trades master of none” applies here.)
  • Many of those teaching speaking are teaching outdated practices. (The concept of a  “signature talk” hasn’t worked since the 1990’s. Most speakers are not paid a fee to present a “signature” talk in today’s market. the only ones that actually use these today are celebrities, athletes and politicians.)
  • Most of the speaker trainers today don’t know or teach anything about the business part of speaking. (Most focus on presentation skills, which is okay. But the presentation is only a fraction of the speaking BUSINESS. If you don’t have the business part figured out you won’t be speaking for long no matter how polished your presentation is.

The speaking business is one of the most competitive professions in the world. If you are going to rise to professional levels in this business you will need support. So if you are looking for a speaker trainer what should you look for? The first thing you need to establish are your specific goals as a speaker and what you are hoping to accomplish in your speaking business.  I recommend setting goals and getting clarity in the following areas: (And then before hiring a speaker trainer ask if this person has the experience to help you get there. when I say experience they should actually be doing it themselves. If they aren’t doing it they won’t be able to give that set of skills to you either.)

What niche do you want to be recognized in? (Does this trainer have experience in helping speakers to position people like you in that niche.)

Do you want to be thought of as a competent leader in your niche? What does that mean? (Each niche has a set of rules on how they find and position their leaders. If the speaker trainer you are thinking of working with isn’t the leader in their arena they don’t know a thing about positioning. What will they be able to teach you?)

What does your business model look like? (does this trainer understand what business models are currently working in today’s marketplace. In a recent training in London, UK my students and I identified nearly 250 business models for the modern speaker. Most people today teach on average 2 -3. Yikes!!!)

What would an effective customer funnel look like for you speaking business? (Again most speaker trainers today don’t understand the importance of a funnel. The bottom line is that if you don’t have a predictable path for your student then you won’t have any. No student = broke.)

What product, workshops or services will you offer, what will you charge and where will you put them in your funnel? (Most speakers feel like maybe they want to have a book. Books used to have power and authority but with he over saturation of print on demand companies no one places prestige on having a book any more. Everyone has one. They mean very little nowadays. There are many products better than books. Having said that there are some cases where books still work. But they don’t work well for everyone. I should also mention that products correctly created sell themselves and also position you as an expert – if you have the right product.)

How often do you want to speak? Getting speaking gigs is one of the most important aspects of your business. If you are not speaking you are not a speaker.  Make sure you select a speaker trainer who understands the 5 kinds of speaking gigs available to you in todays marketplace and that they know how to find these.

Joint Venturing with other speakers is one of the fastest ways to grow your business today. Who do you want to share the stage with and how will you get there. Is the speaker trainer you want to work with connected enough to help you get those joint ventures? Have they done enough of them to know how they work?

How will you get an audience to continue the relationship with you? Many refer to this part as selling from the stage. Selling from the stage is an important part of this business, but continuing the relationship can be done in many ways. In addition it is important to recognize that there are many different ways to sell from the stage. Some of the those ways will work better with your personality. Most speaker trainers today fail in the sense that they only know, practice and teach their way. They create clones of who they are and their selling style doesn’t work for everyone. You need to find and develop your style so that its effective and comfortable.

How will you create excitement around yourself in an oversaturated industry? In a world where there are too many speakers, coaches and trainers how will you stand out and make yourself valuable and visible? One of the essentially that speaker trainers need to understand today is how to use media to position themselves. This includes traditional media like TV, radio, print and also includes social media. (Truthfully many in the upcoming generation are wizards at social media. But social media is only part of the equation. Social media is quickly becoming just noise. Alone it isn’t going to give you the results you need.)

There are many other thoughts I share with my students to consider before they decide on who they want helping them build their speaking business. But one thing I always ask them to consider is this: THIS IS YOUR SPEAKING BUSINESS. GET THE VERY BEST PEOPLE HELPING YOU. THERE IS NO SENSE LEARNING HOW TO DO IT WRONG.

Speaking is a business. And if you are serious about that business you need to get serious about who you have helping you.

Click here to see what these speakers have to say about some of the tools I have to share: https://www.youtube.com/watch?v=fp2mAChsRWc

I have been training speakers for years. I have been able to show them how in my first six months as a speaker I was able to generate over 7 figures. I have been able to show them how to get more speaking gigs. JV with some of the top leaders in the business today. I have shown them how to speaker internationally. I have shown them how to get on TV, radio and print. And I have shown them a multitude of others things that are needed for a successful speaking business that most do not even know about.

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If you are ready to grow your speaking business drop me a note and I am happy to send you some free tools on growing your business today.

the-speaking-business-multiplier-bannerDouglas Vermeeren

The Speaking Business Multiplier

 

Content and delivery is just part of it. – By Douglas Vermeeren, The Speaking Business Multiplier

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Content and Delivery is just part of it

By Douglas Vermeeren, The Speaking Business Multiplier

Many people are attracted to the speaking business because they have some great ideas to share and they love to speak in front of an audience. It’s true that the feeling of sharing your information in a group setting that appreciates what you do certainly feels great.  And there are hundreds if not thousands of coaches and courses that can help you improve your presentation skills and help you deliver your content in stronger ways from the stage. But for those of you who enter into the speaking business you will quickly find out that it is far more competitive than you ever imagined and you also find that just speaking on stage is a very small part of what you need to learn to succeed.

Over the years I have been involved training and teaching speakers I have seen many people surprised at what elements are required to create a speaking business. Many one of the most surprising a-ha moments comes when a speaker realized that the business of speaking has less to do wight he speech than they realized. In fact, it’s very much like when a magician takes the stage. The audience only sees a very small part of what’s going on behind the scenes and sees almost nothing except the end result of many hidden details that have been worked out ahead of time.

Because most speakers have never seen the necessity for these details and in some cases these are elements they have never seen their business remain weak and less than productive.

The speaking business is made up of two parts. Speaking and Business. If you are going to become prosperous you need to be success with both parts. One thing is for certain: If are going to run a speaking business you must make a profit or soon you will not be able to have the privilege to continue. Recently I read some statistics that stated that 1 in every 450 speakers are actually making enough money to do it full time. I don’t know where your speaking business is today but one thing is for certain. If you want to be successful you will need the business tools for your speaking business.

In my speaking business I figured this out and was able to make over 7 figures . As I have worked with other speakers for the last decade and a half I have seen those who have been super successful making over 7 figured per year. If you are trying to position yourself as a success leader or teacher an point the way for others it is only fair that you have some success. You can only get there if you have a system that will create success. As I looked at how I did it and how others have done it I have been able to identify 12 core areas that every speaking business needs in order to become success. (This is what we teach at our 12 Essentials to a profitable speaking business event in great detail.) But for todays purposes here is the list of things you need to learn and develop:

1 Prepare the most powerful content
2 Tap into the best business models
3 Create the perfect sales funnels
4 Offer the perfect products & Workshops
5 Finding profitable speaking gigs (And more of them)
6 Successfully Joint Venture with other speakers
7 Sell more from the stage & do it the easy way
8 Build a predictable preview session
9 Create strong brand loyalty
10 Position yourself as the expert
11Leverage Social Media to grow your business
12 Attract media to Celebritize your Business

(These are the actually module titles from our weekend training and my home study course.) You’ll quickly recognize which of the laments you currently have in your speaking business and which ones are missing.  Only a full compliment will allow you to reach your fullest potential as a speaker. And if you are missing elements you are leaving opportunity, influence and income behind that should be yours.

If you a re interested to learn about how you attend one of our sessions near you go to my website: http://www.DouglasVermeeren.com On my site I also have several free tools and videos which you can evaluate yourself as a speaker to see what areas you are currently strong in and what areas are lacking and most importantly how you can make some immediate improvements and open some opportunities for yourself.  Be sure to check it out and I look forward to seeing you on the stage soon!

the-speaking-business-multiplier-banner

 

 

 

12 areas profitable speakers get figured out in their business – Douglas Vermeeren

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12 Areas you need to figure out if you are going to be a profitable speaker

By Douglas Vermeeren, The Speaking Business Multiplier

The title of Speaking Business Multiplier was given to me by one of my speaking students. It was one thing for me to create success in my own speaking career. We tend to create success for ourselves as a matter of survival. Often those who do amazing things for themselves are not great teachers when it comes to transferring that success to others. But I have figured out some systems that have helped others to do what I have done and help many others get on that path. The student that called me by this title was able to take his business from a steady moderate income comparable to a hobby to a full time career making over 7 figures.

I believe that you can too. Again I’ve seen it many times in the lives of my students and in other speakers around me. If you want to be successful in this business the first thing you need to do is start looking at it like a business.

As I’ve had the chance over the last 10 years or so to speak along side some of the industries top names I have seen many similarities in their business practices. I have also seen the differences in the way they do many things that make their business thrive while others experience difficulty.

img_0690I’ve worked with them and spent quite a bit of time with top speakers privately and behind the scenes. I can tell you where they invest their time and efforts to create results and most of what they do would surprise you. Why? Because you’re not doing it.

(And by the way although that’s Bob Proctor and I in a casino – that’s not where we made our money and work on our speaking business. lol. Although some people run their business by chance. We were in fact just walking through headed but some people don’t know where they are headed in their speaking business.)

Below are some of the core areas I believe need to be thought about and expanded on to create a balanced, sustainable and profitable speaking business.

Which do you think you would like to learn more about:
1)Learning and Preparing valuable content
2)Positioning yourself as an expert
3)building the right kinds of products
4)Building a sales funnel and business structure that works
5)Building an intro or preview session that converts
6)Selling from the stage
7)Finding more speaking opportunities
8)Attracting media coverage
9)Learning how to JV with other top speakers
10)How to use social media and others tools for expert positioning
11)Creating strong brand loyalty
12)Effective business structures and systems for speaking

Do you have these elements in your speaking business? Are they all there ? Are there some that are missing? Do you have questions about how to make some of these elements better?

istock_000022230045mediumOver the next while I’ll go into more detail on some of these activities and provide some practical ideas, concepts and strategies on how you can bring these things into your business and create more success.

douglas-vermeeren-600Douglas Vermeeren – Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of The Personal Power Mastery program which helps you unlock your most powerful self and created positive changes in your life.

http://www.DouglasVermeeren.com http://www.Thespeakingbusinessmultiplier.com

More speaking business training too! Douglas Vermeeren

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fear-of-public-speaking-imageLately I’ve had a lot of event organizers hire to me to participate in several upcoming events designed to help speakers grow their business. As many know I do a lot of speaker training and have been doing one on one coaching in this capacity for years. As I’ve done these events and met with speakers I’ve had a lot of people tell me that although they love the motivational articles and ideas that I share they would appreciate it if I’d share more tips and tools from speakers along the way. I am going to attempt to do that.

While I own the domain and brand high profit Speaker I had something fun happen the other day and it kind of stuck. One of my students that has been in my one on one coaching for speakers had a meeting with me recently. They have experienced quite a bit of success. They have some really great content and with a little guidance from me they have been able to build a very profitable 6 figure speaking company in a relatively short period of time.  In our last meeting he said, “You are the Speaking Business Multiplier.” I’d never heard that term before but I actually really thought it was cool.

As I share these speaker tips and other materials I am going to adopt that title of Speaking Business Multiplier. I like it. It’s what I want to do for the speakers that work for me. It describes my mission perfectly.

I want to clarify that’s not just about money in my mind though. It about multiplying everything that is good in your speaking business. I want o help you have more opportunities, more stages, more products sold, more students, more JV opportunities, more media, more people in you audience, more countries visited,  more recognition, more unique content, more power more of everything!!!! Where does it stop? I don’t know but by bringing my over 10 years experience I hope to make some massive differences for people.

I bought the domain the Speaking Business Multiplier so you will see that up soon and I will add tools there as it goes live.

For those unfamiliar with my work here a little about me and what I teach taken from some of the information we share about our courses. If you are a speaker, coach or training and you want to take your business to the next level I don’t see many people out there teaching about the BUSINESS of speaking. Most teach about how to overcome fear of speaking publicly or how to “Rock” the stage. (While there’s probably value in the 50+ courses claiming to offer this – I don’t really know what that means.)  After having a look around there really isn’t anyone who does what I do. If you really want to grow your speaking business we should meet!

Here’s what others are saying about me:

He is the author of 3 books in the influential Guerrilla Marketing series!
He is the author of books in the Dummies series
He is the creator of 3 of the top personal development movies of all time.
He has shared the stage with nearly every top name in personal development today
He speaks regularly to audiences of 1000s of people
He has spoken on nearly every continent on the globe
He is a regular featured expert on many of the top TV networks
He is featured on the covers of multiple personal development & success magazines per year
In his first six months as a speaker he earned more than 1.6 Million dollars
And he can show you how to do similar things in your career.
In this presentation you’ll learn:

*Why MOST SPEAKERS STAY BROKE and what you can do to position yourself for success.
*How to partner and Joint venture with some of the most influential speakers in the world today!
(In my movies The Opus, The Gratitude Experiment and The Treasure Map I had the support of the following well-know leaders. I will reveal the secrets behind why they were willing to help me:
Bob Proctor, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marie Diamond, John Gray, Marci Shimoff, Bob Doyle, Morris Goodman, Raymond Aaron, Marshall Sylver, Loral Langemeier, Randy Gage, Mary Morrissey and others….
*How to become a regular featured expert on TV, radio and in the media.
I have a strategy and formal that has been getting me booked for years. Click here to see some of my media appearances on FOX, FOX BUSINESS, CNN, NBC, ABC, CTV and others – https://www.youtube.com/results?search_query=douglas+vermeeren
*How to get on more stages and make big money with your programs
I bought this Ferrari as a gift for myself as a result of one event I did in Las Vegas. You can do the same with my easy to follow system. Me and my reward for speaking

*How to develop presentations and products that people are lining up to have! At one of my movie premieres we had more than 6,000 people in attendance. Most speakers have never seen that many people at an event before! Imagine that those kinds of numbers would be interested to hear what you have to say!

douglas-vermeeren-600Hope to meet you soon.

Doug

Douglas Vermeeren – Speaker training upcoming dates

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We are please to announce that we will be coming to Florida, the UK, Las Vegas NV and Los Angeles area all before Christmas to conduct speaker training. Our training is different than most in that we do not focus on the skills for the stage – we focus on the skills for the business of speaking.

If you want to learn how to:

Get more gigs!

Attract more exposure and media!

Create products and presentations that people want!

Create Highly Profitable sales funnels!

How to attract and JV with bigger stages and speakers!

And more.

 

You need to be here!

 

LONDON: https://www.eventbrite.ca/e/5-secrets-that-will-make-you-more-money-in-the-speaking-business-douglas-vermeeren-tickets-27586504979

FORT LAUDERDALE: https://www.eventbrite.ca/e/5-secrets-that-will-make-you-more-money-in-the-speaking-business-douglas-vermeeren-tickets-27586424739

LOS ANGELES: https://www.eventbrite.ca/e/douglas-vermeeren-speaker-training-secrets-of-high-profit-speakers-tickets-20350507917?aff=ebapi

LAS VEGAS: TBA

 

Douglas Vermeeren – Our best self gives us our best outcomes.

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Often the decisions we make day to day come either from habit (the decisions that we always make without thinking) or our of crisis or necessity (urgent pressing matters that need our attention.) As a result the outcomes that we experiences and the consequences they bring pretty much keep us where we have always been or put us in a state of stress. Very seldom are accidental decisions likely to create powerful outcomes for us.

Douglas Vermeeren PPM 31As decisions are the important transition moment of bring our thoughts into reality it is important that the important ones be made with care. We cannot randomly approach important issues and expect that they will take us to our best results.

Within each of us is a better self. We have caught glimpses of that person from time to time. We know he or she is there and quite frankly eager to get out. When we are our best self we feel great and inspired. We know that this best self has important contributions to make to our wellbeing and the world around us.  However to have that best-self come forward requires effort. Our best self doesn’t automatically appear unless we proactively decide to allow them forward.

Most often we settle to have our average self solve problems quickly because we are Impatient.  We allow our average self to maintain relationships because its quicker. We let our average self rush through our day because they are more or less efficient and its comfortable.

While this may work occasionally it rarely gives us the life we really want and deserve.

You will soon find that getting your best self to make decisions will make your life easier and more rewarding although it requires more effort at first.

The next time you are making an important decision ask yourself am I settling with the choice my average self is making or is my best self choosing the best path?

Warning: Mos tot the time the decisions your best self would make will take more time, more effort and more commitment. But as the old saying goes it’s better to do something right the first time than to have to repeat it.

 

Douglas Vermeeren – Are you Proactive?

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Are you Proactive? What difference does it make?

By Douglas Vermeeren

Douglas Vermeeren ppm 22#DouglasVermeeren #dougvermeeren #personalPowerMastery

 

Being proactive or taking responsibility for your actions and choices is the first step towards creating any success in real life. If we avoid responsibility or choose to be reactive to what’s going on around us we actually give away our power. As we give away our power we also lose our ability to create outcomes that are important to us.

When we live in a reactive mode we become paralyzed and our world shrinks. We give up the right make choices as we by default give this power to others.

You can recognize a reactive person by the behaviours and language. Their actions often appear as follows:

They are easily offended

They blame others

They are often highly emotional (Super Highs and Super Lows)

They get angry easily and often

They say hurtful things

They criticize and judge others

They complain

They wait for things to happen

Find themselves often engaged in drama

Change only when they must

Unwilling to learn or follow

They are often financially broke

Paralyzed when problems appear

Always late

Disorganized

Use contention and intimidation as a tool

Don’t own their mistakes

 

The language they use is often as follows:

I have to

They made me

I must

I can’t

I don’t have the time, monte, opportunity, friends, resources etc.

It happened because of X

Because of these approaches reactive people always find their world shrinking. A shrinking universe is connected to diminishing opportunity and scarcity. You can never have abundance on any level in a setting where scarcity is nurtured.

The good news is that people are neither 100% proactive or reactive. We are all somewhere along a continuum. You are reactive some of the time and proactive some of the time. My encouragement to you is to identify areas where you are reactive and seek for improvement. Even a small degree of improvement will begin to open up more opportunities for choice. More choices simply equals more happiness and success. You’ll also find that taking responsibility sooner and more fully decreases the amount of negative stress in your life. When we take responsibility even for the things we don’t like in our life we immediately gain the power to change those things. You can only change what you choose to own.

DV Photo 1Douglas Vermeeren – Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of The Personal Power Mastery program which helps you unlock your most powerful self and created positive changes in your life.

http://www.DouglasVermeeren.com http://www.PersonalPowerMasteryEvent.com http://www.PersonalPowerMasterySchoolPrograms.com

#Thescienceofbeingawesome #DouglasVermeeren #dougvermeeren #beAwesomeMovement #BAM #Beawesomerightnow #beawesomepreview #Beawesomebook #beawesomemovie #Douglasvermeerenawesome  #YourFutureisAwesome #PersonalPowerMastery #Personal Power Mastery #Personal Power Mastery School Programs
An Awesome life is living your life by decision. You are where you want to be, doing the things that excite you, inspire you and bring out the best in you and in those around you.