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Posts Tagged ‘speaker success formula

Your Credibility as a Speaker is Weak.

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10X Your speaking business douglas vermeeren credibility.jpg

According to Douglas Vermeeren most speakers don’t fully understand the importance or process of attaining credibility. Most think that what they really need is a unique approach to present and a focus on a signature talk and personal story. While those things are interesting  they are not valuable. They also don’t build massive credibility for your brand.

In other words just telling your story isn’t enough to make you an expert. YOU MUST ACTUALLY UNDERSTAND YOUR MARKET AND DELIVER RESULTS DRIVEN VALUE. Ummm… is this important. Why the heck do you think I wrote in in caps??? It is paramount and this is what will separate speakers in the future between those who have careers and those who do it as a hobby. If you want to rise above the chaos that is the speaking business today drop the idea of a signature story making you special and valuable. It’s a lie taught by those who don’t understand the business.

What the industry supports is people who actually add value. You gain this kind of credibility by taking your speaking business seriously enough to invest the effort to understand the marketplace, the content that is occurring in the conversation, to create and think about things in an innovative pioneering way and just get good at working with people. Wow! Why aren’t people doing it?  (lazy? ego based?  unaware? I don’t know possibly all of the above. Most people think that the speaking business is easy money and they aren’t willing to do the work.)

It is work. Get on it.

End rant

 

Douglas Vermeeren Rated As One Of The Top Speaker Trainers By Huffington Post

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Douglas Vermeeren rated as one of the top speaker trainers by Huffington Post

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Douglas Vermeeren excited to have my company 10X Your Speaking Business and myself recognized by the Huffington Post as on of the top speaker training programs today. I must admit that we have worked very hard to become the best and our results are definitely speaking for themselves. We work very hard to make sure that our tools are leading the marketplace and helping speakers create profitable busiensses.

We look at training our speakers very different than others. We not only want you to have practical skills on stage, we believe that you need to understand how to be competitive in todays marketplace. You need to understand the business models available to yo in todays market. You need to know how to get speaking gigs. You need ot know how to create and host your own events. You need to know how to use social media. You need to know how to get attention and so many other improtant skills for a speaking career today.

I am grateful that Huffington Post recognizes how we lead the way and I am excited about what is coming next.
If you are a speaker that wants to really grow your career we want to hear from you. http://www.DouglasVermeeren.com
And here’s a link to the Huffington post article:
https://www.huffingtonpost.com/entry/59ecf48be4b034105edd4fc3?utm_content=buffer50235&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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Warning: Motivational Speakers Can’t Afford To Make Mistakes

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10X Your Speaking Business Douglas Vermeeren are you right?

Over the last few months Doug Vermeeren have seen that many speaker trainers are starting to appear on the scene, while some of them have some interesting ideas most of them are sharing information that doesn’t work at a high level in todays marketplace. Ideas and concepts such as developing signature speeches, seeking out paid speaking events and so forth are very limited (if they will get you results at all)

The speaking business is undergoing a massive shift right now – simply due to the massive volume of people that are entering the speaking profession. That means that if you want to have a platform or a business you will need to be more valuable than anyone else in todays marketplace.

Those who cannot level up will be natural processes find themselves irrelevant in a hurry.

If you have a brilliant message you owe it to yourself to level up what you do. And that begins with getting better people to teach you. You can’t settle for paying someone who doesn’t have the skills to get you what you need in todays marketplace. Life is too short and you don’t have it to waste on theories that don’t work or tools that are decades old. If you want to become the best you need the best to help you. Good intentions and a heartfelt “speaker trainer” won’t get you there in today’s marketplace.

#10XYourspeakingbusiness #douglasvermeeren #topspeakertraining #speakersuccess #becomeaspeaker

Is The Public Speaking Dead?

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Is public speaking as a business dead?

by Douglas Vermeeren 10X Your Speaking Business

For the last two decades I have been a public speaker. I have seen a lot of changes and most prominently I have seen many new speakers arrive on the scene with the intention to create a massive business sharing their expertise.
More often than not they fail.

This makes me ask: Is public speaking as a business dead or dying?

As I have carefully considered this question and looked at the complete landscape of what is really going on in this highly saturated industry of speaking, coaching, mentoring and personal development in general I have an answer to this question:

The old way of building this business is dying.

While those who understand the nuances of today’s marketplace are not only thriving but building incredible 7 & 8 figure businesses.

If I were summarize a few of the differences between the dying and thriving it would be as simple as this:

The dying are relying on an old model of the speaking business. In other words they are focusing on creating signature speeches, speaking for a fee and doing as many speeches as they possibly can. The thriving understand that building a brand is important and real authentic connection with the audience trumps signature speeches every time.

The dying are always on the hunt for the next event to get in front of an audience.
The thriving understand the platforms available to them to create audiences around them and their content. They understand that once they find their vibe they earn their tribe.

The dying take out ads and do posts on social media focused on telling about themselves and their many accomplishments, constantly inviting you to events or buy products and promoting their latest greatest whatever it is.The thriving understand that today’s market place is value content and relationship driven. The more you give away the more likely you are to attract people who want to learn more.

The dying also don’t understand the important of building relationships with the power players in the business and that reputation helps create brand. The thriving understand that relationships with high level experts is available to them and they understand how to create synergy with people that matter. The dying don’t have a game plan and they often fly by the seat of their pants, taking whatever speaking gigs come their way.

The thriving understand that a business strategy is essential to success in the speaking business and saying no to events that don’t serve your bran is one of the best things you can do.
Anyways, there are a few thoughts for now.

End Rant.10X Your Speaking Business Douglas Vermeeren are you right?

Are You Building Your Speaking Business Correctly?

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Are you building your speaking business correctly?
By Douglas Vermeeren 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren are you right?

Over the last 2 decades Douglas Vermeeren have had a chance to seriously observe hundreds of speakers emerging in todays marketplace. Some of them have been quite successful and other seemed to struggle along or quickly became stagnant ed in their career. The vast majority fall into the second category.

The majority of speakers struggle to build their businesses and find more opportunities to speak. As a result they also seem to be on the brink of financial struggle all the time.

As most speakers claim to teach and share tools that are supposed to improve your situation I would say that this failure of their own constitutes a massive failure.

The failing however upon close examination isn’t always connected to their content or their ability to deliver it from the stage. Many of these failing speakers are excellent speakers and have great content.

The challenge comes down to how they’ve structured (or technically not structured) their speaking business. They lack the elements to make their speaking business work.

And there isn’t really anywhere for them to learn this. I have been involved in most of the professional associations for speakers and it’s not there. It’s basically broke speakers teaching other speakers how to do the same.

It is for this reason that Doug Vermeeren created 10X Your Speaking Business. While this article isn’t about me I should tell you why I’m qualified to create such a program:

FINANCIAL SUCCESS
In my first 6 months as a speaker I create a 7 figure business and have never looked back.

RELATIONSHIP POWER
I have joint ventured and created projects where some of the top speakers in the business have supported me. I am the producer of 3 of the top 10 personal development movies of all time. (With support from Bob Proctor, Jack Canfield, John Demartini, Mark Victor Hansen, Joe Vitale, Marci Shimoff, Marie Diamond, John Gray, Bob Doyle, Morris Goodman, Mary Morrissey and many other top thought leaders.)

PRODUCT SALES
I know the formula for creating products, workshops and trainings that sell.

INTERNATIONAL SPEAKING GIGS
I have spoken to audiences all around the world. I was even awarded the distinction of youngest Visiting professor at the Wu Zhai University in China. I regularly speak today on nearly every continent on the globe. (The only ones I’ve missed are really bizarre – like who wants to speak in Antarctica?)

MY STUDENTS ARE SUCCESSFUL
Those that have used my tools have exponentially grown their speaking business. I have students that range from beginning speakers all the way to well known celebrities. I have taught (and still teach) Olympians, movie starts, top musicians, business leaders and my favourite speakers with a brilliant message.

If you are ready to get your speaking business figured out correctly I look forward to having a conversation with you. Here’s a link for some free resources to get you started http://www.DouglasVermeeren.com

Feel free to reach out to me to connect doug@douglasvermeeren.com

 

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Are you a speaker looking to grow your business? Here’s two quick tips for you.

By Douglas Vermeeren, 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren level up

I have been a speaker for more than a decade now. (actually maybe even closer to two) and I have seen a few things along the way. Some of these strategies for growing your speaking business have been awesome and some not so great. Recently I was asked by one of my students what is the absolute best way to grow your speaking business and I had two specific ideas come to mind. Here they are:

 

1) Remember that your business is connection

Most speakers follow a very traditional approach where they prepare their presentation and then present. Their presentation if you follow them around for a while is basically the same no matter who, where or when they are presenting. And believe it or not this is not just a beginner mistake. I was recently at an event with a very well-known speaker who you would certainly know. I have shared the stage with him multiple times before and guess what each time (including this time – which is ten years since the first time I shared the stage with him) his presentation is identical to every other time I have seen him speak. Naturally there were others in the audience who had heard him before who probably also noticed. All the jokes, stories and points he shared were exactly where they were last time. Did he connect with his audience? NOPE. I have to give it a great big fat fail. Connection is what keeps your audience coming back and also staying connected between talks too. (More on this in another post, but for todays purposes I’m am just going to stress that you need connection or your speaking business will not survive.)

 

2) Leveraging authority and relationships

The second point in these two steps has helped me to grow my speaking business faster than any other idea. I call this one leveraging authority or relationships. It is quite simple actually. When I first started as a speaker (and you might be here right now) no one knew my name. And because I was so new and invisible no one really cared either. It was difficult to get speaking gigs on my own and even more difficult if I was hosting my own event to get people to come. Quite by accident I was invited to share the stage with some speakers who were well known. (If my memory serves me correctly it was Brian Tracy and Jack Canfield.) Now those two guys are very well know internationally and excellent speakers. being part of the event with them immediately increased my credibility and contributed to my database. You can imagine I was also able to use the marketing that featured me with those guys in many of my future marketing. here’s a link actually to an early TV commercial that had Jack Canfield, myself and another speaker. Check it out: https://www.youtube.com/watch?v=V1AutPT4HCk

 

Leveraging authority has helped me grow my brand quickly and powerfully. One of the things that also really helped was I acquired tickets for many of the groups or individuals I knew would hire me to speak but had never heard of me. Naturally they would have to sit through me to get to someone like Brian or Jack. This strategy was great for getting me booked.

 

Anyways, I am sure I will share much more on these two points and others in the future but for today there are a few things to think about.

 

END RANT

Douglas-Vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

 

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

Why most “speaker trainers” can’t help you grow your business?

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Why most speaker trainers can’t help you grow your business?

By Douglas Vermeeren

3573-frank_warren_-_2_-_june_2013-1024x654Recently I have noticed that there are more and more speakers who are including in their business offerings the ability to teach other speakers how to grow their business. This trend includes teaching new speakers how to craft a “signature” talk, present or “rock” the stage, speak internationally,  or grow your non-speaking business by incorporating public talks into your marketing strategies. While most of these ideas are good concepts to grow your business those presenting them are not able to get you to the results you need. And here’s why:

  • Most of those who are representing themselves as speaker trainers currently have never achieved success themselves. (You will never rise higher than the person teaching you. If they have never cleared 6 figures neither will you.)
  • Most have added speaker training to the their business because they aren’t making enough money elsewhere. (If a person is a speaker trainer they shouldn’t be offering other things. The idea of “Jack of all trades master of none” applies here.)
  • Many of those teaching speaking are teaching outdated practices. (The concept of a  “signature talk” hasn’t worked since the 1990’s. Most speakers are not paid a fee to present a “signature” talk in today’s market. the only ones that actually use these today are celebrities, athletes and politicians.)
  • Most of the speaker trainers today don’t know or teach anything about the business part of speaking. (Most focus on presentation skills, which is okay. But the presentation is only a fraction of the speaking BUSINESS. If you don’t have the business part figured out you won’t be speaking for long no matter how polished your presentation is.

The speaking business is one of the most competitive professions in the world. If you are going to rise to professional levels in this business you will need support. So if you are looking for a speaker trainer what should you look for? The first thing you need to establish are your specific goals as a speaker and what you are hoping to accomplish in your speaking business.  I recommend setting goals and getting clarity in the following areas: (And then before hiring a speaker trainer ask if this person has the experience to help you get there. when I say experience they should actually be doing it themselves. If they aren’t doing it they won’t be able to give that set of skills to you either.)

What niche do you want to be recognized in? (Does this trainer have experience in helping speakers to position people like you in that niche.)

Do you want to be thought of as a competent leader in your niche? What does that mean? (Each niche has a set of rules on how they find and position their leaders. If the speaker trainer you are thinking of working with isn’t the leader in their arena they don’t know a thing about positioning. What will they be able to teach you?)

What does your business model look like? (does this trainer understand what business models are currently working in today’s marketplace. In a recent training in London, UK my students and I identified nearly 250 business models for the modern speaker. Most people today teach on average 2 -3. Yikes!!!)

What would an effective customer funnel look like for you speaking business? (Again most speaker trainers today don’t understand the importance of a funnel. The bottom line is that if you don’t have a predictable path for your student then you won’t have any. No student = broke.)

What product, workshops or services will you offer, what will you charge and where will you put them in your funnel? (Most speakers feel like maybe they want to have a book. Books used to have power and authority but with he over saturation of print on demand companies no one places prestige on having a book any more. Everyone has one. They mean very little nowadays. There are many products better than books. Having said that there are some cases where books still work. But they don’t work well for everyone. I should also mention that products correctly created sell themselves and also position you as an expert – if you have the right product.)

How often do you want to speak? Getting speaking gigs is one of the most important aspects of your business. If you are not speaking you are not a speaker.  Make sure you select a speaker trainer who understands the 5 kinds of speaking gigs available to you in todays marketplace and that they know how to find these.

Joint Venturing with other speakers is one of the fastest ways to grow your business today. Who do you want to share the stage with and how will you get there. Is the speaker trainer you want to work with connected enough to help you get those joint ventures? Have they done enough of them to know how they work?

How will you get an audience to continue the relationship with you? Many refer to this part as selling from the stage. Selling from the stage is an important part of this business, but continuing the relationship can be done in many ways. In addition it is important to recognize that there are many different ways to sell from the stage. Some of the those ways will work better with your personality. Most speaker trainers today fail in the sense that they only know, practice and teach their way. They create clones of who they are and their selling style doesn’t work for everyone. You need to find and develop your style so that its effective and comfortable.

How will you create excitement around yourself in an oversaturated industry? In a world where there are too many speakers, coaches and trainers how will you stand out and make yourself valuable and visible? One of the essentially that speaker trainers need to understand today is how to use media to position themselves. This includes traditional media like TV, radio, print and also includes social media. (Truthfully many in the upcoming generation are wizards at social media. But social media is only part of the equation. Social media is quickly becoming just noise. Alone it isn’t going to give you the results you need.)

There are many other thoughts I share with my students to consider before they decide on who they want helping them build their speaking business. But one thing I always ask them to consider is this: THIS IS YOUR SPEAKING BUSINESS. GET THE VERY BEST PEOPLE HELPING YOU. THERE IS NO SENSE LEARNING HOW TO DO IT WRONG.

Speaking is a business. And if you are serious about that business you need to get serious about who you have helping you.

Click here to see what these speakers have to say about some of the tools I have to share: https://www.youtube.com/watch?v=fp2mAChsRWc

I have been training speakers for years. I have been able to show them how in my first six months as a speaker I was able to generate over 7 figures. I have been able to show them how to get more speaking gigs. JV with some of the top leaders in the business today. I have shown them how to speaker internationally. I have shown them how to get on TV, radio and print. And I have shown them a multitude of others things that are needed for a successful speaking business that most do not even know about.

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If you are ready to grow your speaking business drop me a note and I am happy to send you some free tools on growing your business today.

the-speaking-business-multiplier-bannerDouglas Vermeeren

The Speaking Business Multiplier