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Content and delivery is just part of it. – By Douglas Vermeeren, The Speaking Business Multiplier

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Content and Delivery is just part of it

By Douglas Vermeeren, The Speaking Business Multiplier

Many people are attracted to the speaking business because they have some great ideas to share and they love to speak in front of an audience. It’s true that the feeling of sharing your information in a group setting that appreciates what you do certainly feels great.  And there are hundreds if not thousands of coaches and courses that can help you improve your presentation skills and help you deliver your content in stronger ways from the stage. But for those of you who enter into the speaking business you will quickly find out that it is far more competitive than you ever imagined and you also find that just speaking on stage is a very small part of what you need to learn to succeed.

Over the years I have been involved training and teaching speakers I have seen many people surprised at what elements are required to create a speaking business. Many one of the most surprising a-ha moments comes when a speaker realized that the business of speaking has less to do wight he speech than they realized. In fact, it’s very much like when a magician takes the stage. The audience only sees a very small part of what’s going on behind the scenes and sees almost nothing except the end result of many hidden details that have been worked out ahead of time.

Because most speakers have never seen the necessity for these details and in some cases these are elements they have never seen their business remain weak and less than productive.

The speaking business is made up of two parts. Speaking and Business. If you are going to become prosperous you need to be success with both parts. One thing is for certain: If are going to run a speaking business you must make a profit or soon you will not be able to have the privilege to continue. Recently I read some statistics that stated that 1 in every 450 speakers are actually making enough money to do it full time. I don’t know where your speaking business is today but one thing is for certain. If you want to be successful you will need the business tools for your speaking business.

In my speaking business I figured this out and was able to make over 7 figures . As I have worked with other speakers for the last decade and a half I have seen those who have been super successful making over 7 figured per year. If you are trying to position yourself as a success leader or teacher an point the way for others it is only fair that you have some success. You can only get there if you have a system that will create success. As I looked at how I did it and how others have done it I have been able to identify 12 core areas that every speaking business needs in order to become success. (This is what we teach at our 12 Essentials to a profitable speaking business event in great detail.) But for todays purposes here is the list of things you need to learn and develop:

1 Prepare the most powerful content
2 Tap into the best business models
3 Create the perfect sales funnels
4 Offer the perfect products & Workshops
5 Finding profitable speaking gigs (And more of them)
6 Successfully Joint Venture with other speakers
7 Sell more from the stage & do it the easy way
8 Build a predictable preview session
9 Create strong brand loyalty
10 Position yourself as the expert
11Leverage Social Media to grow your business
12 Attract media to Celebritize your Business

(These are the actually module titles from our weekend training and my home study course.) You’ll quickly recognize which of the laments you currently have in your speaking business and which ones are missing.  Only a full compliment will allow you to reach your fullest potential as a speaker. And if you are missing elements you are leaving opportunity, influence and income behind that should be yours.

If you a re interested to learn about how you attend one of our sessions near you go to my website: http://www.DouglasVermeeren.com On my site I also have several free tools and videos which you can evaluate yourself as a speaker to see what areas you are currently strong in and what areas are lacking and most importantly how you can make some immediate improvements and open some opportunities for yourself.  Be sure to check it out and I look forward to seeing you on the stage soon!

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The Speaking Business Multiplier coming to Edmonton

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the-speaking-business-multiplier-bannerAre you a Speaker or coach in Edmonton? Come and let me teach you how I was able to create a 7 figure speaking business and JV with some of the biggest speakers in the world today! By the way did I mention I’m going to also show you how to attract more media. This is an event that will get you ready to rock 2017! https://www.eventbrite.ca/e/5-essentials-to-positioning-yourself-as-an-expert-in-the-speaking-business-with-douglas-vermeeren-tickets-29822781743

Are you ready for the stage? The Speaking Business Multiplier

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the_speaking_business_multiplier_logo02Over the last two decades I have had a chance to attend countless seminars, workshops, presentations and lectures in personal development, self improvement or some other form of pubic education. As someone who teaches speakers for a living to create successful speaking business and platform skills I have seen “the good, bad and the ugly.” Often times those who fit ingot he bad or the ugly examples have glaring similarities.  Some of them with a little help could become amazing eventually but some need a direct return to the basics or in some cases find a new career option. Here are a few of the big mistakes I see the “bad and the ugly” making that could be fixed or become deal breakers.

1)They don’t prepare – When a speaker isn’t prepared it becomes glaringly obvious and painful to listen to. Just because a person works in a specific field or has some experience in what they are invited to speak about does not mean that they have the skill to explain it from the stage to others. Get prepared with you material and organize it into a presentation that others can understand and grain from. It isn’t just a matter of being educational its also a matter of being entertaining. If its just information we are looking for you might as well just go and read a book. Getting prepared means selecting the ideas and information that is going to be of most use to your audience and then determining the most interesting and effective way to present it. Winging it never works.

(As a side note on preparation most people underestimate the amount of preparation it takes to create a sustainable career as a speaker. You need to be able to do more than just talk. What value are you really adding? And unfortunately there are a lot of people who call themselves speakers who are actually not adding much value at all. Be honest with yourself – You know that you can do better!)

2)They try to share too much – Still following the discussion started above without preparing is the idea that some people prepare too much. Too much information is almost as bad as sharing nothing. The goal of your presentation should be to influence, education and make your audience better. If there is too much information (and irrelevant information) it becomes difficult to act on and therefore becomes useless. Make things  digestible.

Get rid of needless and frivolous fluff in your presentation and everyone will thank you for it.

3)They don’t engage the audience – A professional speaker is different than a university professor.  When you say university professor most people think of a lecture that does not engage or involve the audience. As a speaker you cannot do that. One of the things I encourage my students to do is to create an activity or some form of interaction for every major point they share. The more an audience is involved the more they will retain and want to continue a relationship with you.

4)They go way over their time – One of my mentors and friends made an interesting statement once. Betty Cooper once told me, “You can always tell a professional speaker by their ability to end on time.” Unfortunately many who call themselves speakers are just not at that level yet. In conversations with event organizers over the years this reappears as one of the more common reasons why speakers don’t get invited back. The organizer plans their event and is coordinating so many other activities including lunch breaks, other speakers, activities and more. If you go over even by 10 minutes you can put everything into chaos. Learn how to finish on time.

5)They rely too much on technology – More and more frequently speakers are relying too much on technology especially showing video after video to get their point across. Now don’t get me wrong I’m not against using video or av to get your point across but when your entire speech becomes a multimedia presentation you are no longer a speaker. You are a technician with a remote.  On the note of av one of the other signs of an amateur is someone who hasn’t tested their av and spends the first 10 minutes of their presentation trying to figure out their laptop or projector. If it’s going to be that much of a problem leave it out.

There are a few thoughts for today. Hopefully they are useful.

Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

#SpeakingBusinessMultiplier #DouglasVermeeren

Curing problems at your event -High Profit Speaker

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Are you prepared to learn?
Speaker_Training_Systems copy 2By Douglas Vermeeren

In thinking about what to write about today I had an interesting experience that brought to my mind something that we never really talk about very often in personal development. I recently attended an event from another speaker where several of the attendees were not prepared to participate. They came in late disrupting the group. One of them had a cellphone in hand finishing a conversation as they entered. Another was completely unprepared to take notes and immediately got up from their chair to hunt the room for a pen and paper.

And the organizer was no better. They had AV troubles from the beginning. There weren’t enough chairs for attendees and people either stood at the back or tried to solve things on their own with the hotel staff. It was a really distracting place to learn. (And the tickets to this event were not inexpensive.)

As I sat in the audience I thought about how these situations could have been avoided and the entire experience improved upon. I thought to myself how odd it was that people invested to be there yet they arrived unprepared. How different is this than other experiences we encounter in life?

If you ordered furniture you’d make space for it. If you paid for a vacation you’d pack a suitcase and bring your passport. Rarely do people miss their flights, in fact most arrive early. So why don’t they do this with seminars they attend?

Rather than share all the answers that I believe I would like to open this topic up for discussion and use this as a platform to gather data so that this reading can prevent this from happening at their own events. Please share your thoughts on why this happens and how to fix it in the comment section.

Douglas Vermeeren reinvents Speaker training with High Profit Speaker

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Speaker_Training_Systems copy 2

Douglas Vermeeren reinvents Speaker training with High Profit Speaker
By Terri McCoullogh

In a world where there are so many good tools available for speakers to take their business to the next level it’s hard to believe that something could come along to take the idea of good training and make it spectacular. That’s exactly what Douglas Vermeeren, the president of High Profit Speaker has done with their training. Perhaps the name says it all – HIGH PROFIT SPEAKER. (www.HighProfitSpeaker.com)This is what their focus is on and it makes sense as you’ll see in the following interview:

Terri McCoullough: With me is Douglas Vermeeren, The President of High Profit Speaker. His company focuses on training public speaker, or motivational speakers to create greater success in their business. Today he is going to share with us a little bit about how his company is changing the speaker training world and what speakers can do to take their business to the big profit levels. Thanks for being with me.

Douglas Vermeeren: It’s good to be with you.

Terri McCoullough: Most people who would know you know that you are the producers of 3 of the most successful personal development movies, The Opus, The Gratitude Experiment and The Treasure Map. They also may know you as the author of 3 books in the Guerrilla Marketing series and one for the dummies brand. But what they may not know is that you are a highly profitable speaker and you teach others how to do the same. Can you tell us how you got there?

Douglas Vermeeren: Thank you Terri. Actually I’m kind of glad you mentioned the other things too, but becoming a high profit speaker really involves a bigger picture than just focusing on profit. It’s important to have a full business model and a variety of elements in place to grow your expertise and credibility in the marketplace. That’s what I’ve tried to do with the books and movies I’ve created in addition to what I’ve been able to do on the stage.

Terri McCoullough : What would you say is the biggest mistake that most speakers are making today?

Douglas Vermeeren: Well, I think the biggest single mistake is that they don’t really have a business model figured out for their speaking. And without the model any speaking, coaching, products, seminars, workshops or whatever they are trying to do is not attached to strategic plan for growth. They basically wing it. And because they are reinventing themselves nearly every presentation they are also begging at square one to find new customers each time.

Terri McCoullough : Explain to us what you mean by business models for speakers? What are you referring to when you say a business model?

Douglas Vermeeren: I think a business model really means two parts. It’s not a business plan when you break down what you are going to do. It’s really about identifying the transactions that your customer base is willing to pay for based on the problems you can solve for them. And the second part of the business model deals with your funnels. When you find customers where will you take them so that they can get results and compensate you for your support and teachings.

Terri McCoullough: What elements are important for speakers to consider?
Douglas Vermeeren: Well, I think a big thing that most speakers do as a mistake is that they spend a lot of time developing great content, but not enough time thinking and planning about how they will sell it so their audience can get results and they can make a profit. Profit is important as a speaker. I often tell our students that if you don’t make a profit you don’t get the privilege. Meaning the privilege to be in the speaking business.

Terri McCoullough: How can people learn more about your programs if they’d like to become High Profit speakers?

Douglas Vermeeren: They can go tour website http://www.HighProfitSpeaker.com There they can find a free ebook called 3 Obstacle to Speaking Success. This will help give them basic tools to start. From there they could also register to attend a free info session in their area.

Terri McCoullough: Thank you talking the time to talk with me.

Douglas Vermeeren: Thanks for having me.