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Important notice! 10X Your Speaking Business – Douglas Vermeeren

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10X Your speaking business - douglas vermeeren death of old

In Memorium: Today we announcing the passing of the old way of being a speaker. That’s right the old way is gone. If you are a boring presenter, that delivers a scripted signature speech in front of a long and draw out powerpoint you no longer have a place in this market. That’s not the way we do things anymore. Do you want to learn what’s going on today? PM me for the link to the FREE webinar I am hosting on Wednesday September 27th. It is 100% free  to attend. If you re a speaker in todays marketplace you cannot afford to miss this discussion on the future of your industry #douglasvermeeren #10Xyourspeakingbusiness

A few secrets to becoming a good public speaker

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3573-frank_warren_-_2_-_june_2013-1024x654Often people ask me what’s the secret to becoming a good speaker on stage. I want to clarify I’m not talking about you’re speaking business I’m talking about your presentation skills.

Over the years I’ve had the opportunity to see a lot of speakers and some of them of been very good while others have a lot of work to do still. As I have observed those that are good I have noticed a few common attributes and traits.
Naturally I know behind the scenes the study their content very consistently. I’m not going to spend a lot of time in this post talking about content.

This post is more about presentation of that content. And I believe one of the most important things a person can possess on stage is self confidence in the ability to flow with your content to look as though it’s easy for you.

The first step to having this kind of delivery is the practice everywhere you can. I have long been a believer that a speaker needs to be speaking. That means when no one is hiring you you need to find a events or create them.

I have found the same thing to be true as I have done stand-up comedy. There is no substitute for practice in front of a real live audience. As a speaker you need to find as much of that as you possibly can.

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Another important element of being a powerful presenter is to learn how to keep things simple. Too many speakers try to show how clever or smart they are by making things more complex than they need to be. Rather than engaging the audience this type of activity tends to exclude them. Making something appear simple is a lot harder than looks. And quite frankly knowing exactly what to share it something that can only be experienced as you share it with an audience. You can start with what you think will work but it won’t be until you see the lightbulbs go on in the eyes of those who share it with that you’ll know for sure.

And maybe the last point to share here today which I think is the most powerful is that above all you need to learn how to connect with your audience. This can be as simple as learning how to affectively make eye contact, speak with intonation and tonality, use gestures that engage and correct body language. The idea and concept of connection is so important that in the new training I’m doing a presentation skills we spend several hours talking about how you can connect specifically with the audience.

As a preview to the training I want to mention that the most powerful way to connect with audiences is to engage them with questions, exercises and activities. To do these things effectively requires that you know your content so well that you can literally create a conversation from the stage without worrying that someone could hijack what you’re trying to do.

If you are new to speaking I would encourage you to get out there and speak as much as you can. The idea of speaking for free is the fastest way to start becoming good. I am not against speaking for free or even paying to speaking. But there will come a time when you just won’t be able to operate as a business unless you have some way of monetizing these kinds of opportunities. But for now just get out and speak.

Why most “speaker trainers” can’t help you grow your business?

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Why most speaker trainers can’t help you grow your business?

By Douglas Vermeeren

3573-frank_warren_-_2_-_june_2013-1024x654Recently I have noticed that there are more and more speakers who are including in their business offerings the ability to teach other speakers how to grow their business. This trend includes teaching new speakers how to craft a “signature” talk, present or “rock” the stage, speak internationally,  or grow your non-speaking business by incorporating public talks into your marketing strategies. While most of these ideas are good concepts to grow your business those presenting them are not able to get you to the results you need. And here’s why:

  • Most of those who are representing themselves as speaker trainers currently have never achieved success themselves. (You will never rise higher than the person teaching you. If they have never cleared 6 figures neither will you.)
  • Most have added speaker training to the their business because they aren’t making enough money elsewhere. (If a person is a speaker trainer they shouldn’t be offering other things. The idea of “Jack of all trades master of none” applies here.)
  • Many of those teaching speaking are teaching outdated practices. (The concept of a  “signature talk” hasn’t worked since the 1990’s. Most speakers are not paid a fee to present a “signature” talk in today’s market. the only ones that actually use these today are celebrities, athletes and politicians.)
  • Most of the speaker trainers today don’t know or teach anything about the business part of speaking. (Most focus on presentation skills, which is okay. But the presentation is only a fraction of the speaking BUSINESS. If you don’t have the business part figured out you won’t be speaking for long no matter how polished your presentation is.

The speaking business is one of the most competitive professions in the world. If you are going to rise to professional levels in this business you will need support. So if you are looking for a speaker trainer what should you look for? The first thing you need to establish are your specific goals as a speaker and what you are hoping to accomplish in your speaking business.  I recommend setting goals and getting clarity in the following areas: (And then before hiring a speaker trainer ask if this person has the experience to help you get there. when I say experience they should actually be doing it themselves. If they aren’t doing it they won’t be able to give that set of skills to you either.)

What niche do you want to be recognized in? (Does this trainer have experience in helping speakers to position people like you in that niche.)

Do you want to be thought of as a competent leader in your niche? What does that mean? (Each niche has a set of rules on how they find and position their leaders. If the speaker trainer you are thinking of working with isn’t the leader in their arena they don’t know a thing about positioning. What will they be able to teach you?)

What does your business model look like? (does this trainer understand what business models are currently working in today’s marketplace. In a recent training in London, UK my students and I identified nearly 250 business models for the modern speaker. Most people today teach on average 2 -3. Yikes!!!)

What would an effective customer funnel look like for you speaking business? (Again most speaker trainers today don’t understand the importance of a funnel. The bottom line is that if you don’t have a predictable path for your student then you won’t have any. No student = broke.)

What product, workshops or services will you offer, what will you charge and where will you put them in your funnel? (Most speakers feel like maybe they want to have a book. Books used to have power and authority but with he over saturation of print on demand companies no one places prestige on having a book any more. Everyone has one. They mean very little nowadays. There are many products better than books. Having said that there are some cases where books still work. But they don’t work well for everyone. I should also mention that products correctly created sell themselves and also position you as an expert – if you have the right product.)

How often do you want to speak? Getting speaking gigs is one of the most important aspects of your business. If you are not speaking you are not a speaker.  Make sure you select a speaker trainer who understands the 5 kinds of speaking gigs available to you in todays marketplace and that they know how to find these.

Joint Venturing with other speakers is one of the fastest ways to grow your business today. Who do you want to share the stage with and how will you get there. Is the speaker trainer you want to work with connected enough to help you get those joint ventures? Have they done enough of them to know how they work?

How will you get an audience to continue the relationship with you? Many refer to this part as selling from the stage. Selling from the stage is an important part of this business, but continuing the relationship can be done in many ways. In addition it is important to recognize that there are many different ways to sell from the stage. Some of the those ways will work better with your personality. Most speaker trainers today fail in the sense that they only know, practice and teach their way. They create clones of who they are and their selling style doesn’t work for everyone. You need to find and develop your style so that its effective and comfortable.

How will you create excitement around yourself in an oversaturated industry? In a world where there are too many speakers, coaches and trainers how will you stand out and make yourself valuable and visible? One of the essentially that speaker trainers need to understand today is how to use media to position themselves. This includes traditional media like TV, radio, print and also includes social media. (Truthfully many in the upcoming generation are wizards at social media. But social media is only part of the equation. Social media is quickly becoming just noise. Alone it isn’t going to give you the results you need.)

There are many other thoughts I share with my students to consider before they decide on who they want helping them build their speaking business. But one thing I always ask them to consider is this: THIS IS YOUR SPEAKING BUSINESS. GET THE VERY BEST PEOPLE HELPING YOU. THERE IS NO SENSE LEARNING HOW TO DO IT WRONG.

Speaking is a business. And if you are serious about that business you need to get serious about who you have helping you.

Click here to see what these speakers have to say about some of the tools I have to share: https://www.youtube.com/watch?v=fp2mAChsRWc

I have been training speakers for years. I have been able to show them how in my first six months as a speaker I was able to generate over 7 figures. I have been able to show them how to get more speaking gigs. JV with some of the top leaders in the business today. I have shown them how to speaker internationally. I have shown them how to get on TV, radio and print. And I have shown them a multitude of others things that are needed for a successful speaking business that most do not even know about.

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If you are ready to grow your speaking business drop me a note and I am happy to send you some free tools on growing your business today.

the-speaking-business-multiplier-bannerDouglas Vermeeren

The Speaking Business Multiplier

 

Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier

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Speakers Must do This if they are to be successful in 2017

By Douglas Vermeeren, The Speaking Business Multiplier

Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences.  Why is that? What mistakes are they making? What is being left out?

Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:

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  1. You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.”  You must spend time each day dialling into the conversation and expanding your content knowledge.o-speaker-business-conference-facebook
  2. You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later)  As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)Marketing word cloud
  3. Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.

As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.

 

the-speaking-business-multiplier-bannerDouglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess

What is your business model? The Speaking Business Multiplier

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What is your Business Model?

By Douglas Vermeeren, The Speaking Business Multiplier

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Many speakers want to create a successful and profitable business. The reality is that there is a lot of competition out there and only a small portion of speakers are actually even able to do this full time let alone build a prosperous business. There are a few things that you can do to increase your chances for success and the first thing would be to determine the business model you are going to use for your speaking business.

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Early in my business career I had an experience that may be useful to share. In my late teens I had an idea for a business. I had a family friend that expressed he might be willing to help me launch it. He invited me to assemble my materials and come see him. I decided to get busy and build a business plan. I borrowed books form the library and got busy assembling what I thought a business plan looked like. I’ll never forget the night before I was at the local Kinkos putting the finishing touches on the plan until two a.m. adding colour diagrams and images. I put in a lot of work.

The next day when I brought it for him to take a look at he didn’t even open it up. Instead he asked one question. Where are the transactions in your business? He then explained that while a business plan was useful it was only a guide and often changed with the marketplace conditions, challenges faced by the business and many other factors. However if I knew where the transactions were I could recognize what activities where going to make my money.

So today I’m not going to tell you how to build you business specifically but I want you to think about where your transactions are. Here’s a small list some of my students came up with at on of our High Profit Speaker events:

Speaking for a fee

Selling product from the stage

Be an MC

Speak at schools

Coaching

Consulting

Mentoring

Joint venturing

Training for others

online courses

Workshops

Subscriptions

retreats

study at home courses

franchising/licensing

Cruises

Network marketing trainer

Selling products in stores/infomercials

Product consultant

Hosting your own events

Event consultant

Mastermind host

Speaking bureau

Writing articles or blogs

Media guest

Smart phone applications

Designing a game (ie. Cashflow)

Naturally there are many more options. I have listed only the few my students mentioned at our last event. Naturally there are many more. Feel free to pick ones you’d like to use and make a comment and list the ones that are not mentioned here.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

#SpeakingBusinessMultiplier #DouglasVermeeren

Want to be a leader? How do you start your day? by The Speaking Business Multiplier

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the_speaking_business_multiplier_logo02Want to be a leader? How do you start your day?

by Douglas Vermeeren, The Speaking Business Multiplier

There are lots of ideas out there on how to grow a speaking business but one that I don’t hear repeated very often centers around how you start your day. As a speaker, coach or trainer how you start your day will have a direct impact on how you can influence the day of someone else. Think about this for a minute: What makes you a speaker worth listening to? The answer is simple. It’s the value you add to the lives of others. If you are able to share powerful strategies, insights and concepts you will have the power to lift others to higher levels. And if you are not willing to push higher and go deeper than your students you will eventually have none. Why? Because if you can not add high value those students will look elsewhere.

sunriseSo on to the point of this article. How are you starting your day? I have had the chance to surround myself with many of the top thought leaders in the world. Many of them are my close friends and I have spent many private moments with them off stage that has revealed how they are in reality. The most important common attribute I have found is how they start their day.

How you start your day often dictates the rest of the activities you engage in through out the rest of the day. In other words if you start in control of your day you keep it. If you start chaotic that’s the trend that continues.

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Recently I was listening to a Navy Seal talk about the idea of starting the day right. Your first victory is getting out of bed. If you can conquer the pillow it sets the pace for the rest of the day. I also liked the idea he talked about of starting early. When you start early you have the control of the moment. You are not competing with others for what you want. If everyone else is asleep you can decide everything according to your priorities. Those of you with children understand what I mean. If you wait to get up until they are up – they set the pace and make the rules.

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John and I working on The Treasure Map movie.

One of my close friends is John Demartini. You may know John from The Secret or my films The Opus, The Gratitude Experiment or The Treasure Map. John is a deep well of information and if you’ve ever heard him speak you will most likely be amazed at how much information he retains.  He can with little effort go into incredibly deep principles on human behavior, quantum physics and ancient philosophy that baffles most people. He can easily quote hundreds of sources on all of these subjects and present the references and additional insights without much effort at all. He truly makes it look easy. Once I was chatting with him about how he is able to retain so much in depth information and how he is able to have it at his fingertips. His answer was that each day he spent several hours reading and researching what he teaches. He has done this now every day consistently for decades. If you want to have a similar command of your subject matter it is essential you give it the same kind of attention.

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John and I at the filming for The Gratitude Experiment

One of the other side effects that I have seen first hand with John has really inspired me. The first time I saw it was at one of our movie premieres. After the film we opened the floor to questions and answers from the audience. One of our audience members I really think was out to stump John. He was a philosophy major at the local university and he really knew his stuff. The audience was a bit weirded out with the deep questions he asked and it was almost as if this audience member was looking to debate or have a contest where he wanted to prove that he was the smartest guy in the room. But because John knew his stuff not only was he able to turn it into a valuable experience for all, he was actually able to win the “heckler” into siding with him. (Yes, we do get hecklers in this business too.)

(As a side note people often ask me how I get to work with so many of the top speakers in the personal development and self improvement industry. Or how I am able to get so many TV appearances and radio interviews? Or any other thing I am doing that brings my business more visibility and success. My answer always comes back to preparation and making sure I know my content. This may sound simple but the more value you can provide the more opportunities will appear for you.)

I am firm believer the reason that coaches and speakers sometimes get a bad rep out there as  less than powerful essentials for business is that many who claim to be leaders are actually cutting corners. Whenever I hear someone say “I don’t need a coach” or “I’ve already heard enough motivational speakers.” I know that they have run across someone who has not pushed themselves to be valuable to their audience.

The beginning of the day should be dedicated to expand their mind. Experts begin the day by studying their subject matter. I know I have talked about the importance of developing content before but this is such an important subject. If you want to be considered an expert in your field you cannot be comfortable with what you already know. Those who are satisfied to feel comfortable (in any field) never move from where they are to where they could be. Think about it. Getting up out of a comfortable chair to rise to a new location doesn’t happen unless you are really committed. It applies on a lazy Sunday afternoon as much as it does to life. If you want to become better your will power has to be more powerful than your desire to stay comfortable.

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Often as I conduct my seminars for speakers I ask them to get uncomfortable. Sometimes this means thinking about your business in new ways. That can be very uncomfortable. As I ask people to do this many people simply shrug and say ‘well, I like things the way they are.’ If that’s the case you’ll always stay with what you have. But in the same breath they will say they want better results. If you want better results you must level up the activities that created those outcomes.

So here’s the challenge for this article. Dedicate at least an hour each day to expanding your mind in regards to your speaking business. The three areas I would invite you to focus on would be 1) You personally – What do you need to master so that you can become more effective, motivated and happy. 2)The Content you teach. What can you find to help your students. What is out there now? How can you teach it better? How can you make it unique to your voice? How can you turn it into an exercise or activity?  3)Your speaking, coaching, training business? What is really going on now? What is missing? What could be improved?

Set some goals. Take some action. Most of this stuff you may teach already. Make sure you are applying it too.  A lifeguard can’t save others until they know how to swim themselves.  Set a goal to give your best to others and soon they will give their best to you in the form of compensation, word of mouth and recommendation.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

More speaking business training too! Douglas Vermeeren

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fear-of-public-speaking-imageLately I’ve had a lot of event organizers hire to me to participate in several upcoming events designed to help speakers grow their business. As many know I do a lot of speaker training and have been doing one on one coaching in this capacity for years. As I’ve done these events and met with speakers I’ve had a lot of people tell me that although they love the motivational articles and ideas that I share they would appreciate it if I’d share more tips and tools from speakers along the way. I am going to attempt to do that.

While I own the domain and brand high profit Speaker I had something fun happen the other day and it kind of stuck. One of my students that has been in my one on one coaching for speakers had a meeting with me recently. They have experienced quite a bit of success. They have some really great content and with a little guidance from me they have been able to build a very profitable 6 figure speaking company in a relatively short period of time.  In our last meeting he said, “You are the Speaking Business Multiplier.” I’d never heard that term before but I actually really thought it was cool.

As I share these speaker tips and other materials I am going to adopt that title of Speaking Business Multiplier. I like it. It’s what I want to do for the speakers that work for me. It describes my mission perfectly.

I want to clarify that’s not just about money in my mind though. It about multiplying everything that is good in your speaking business. I want o help you have more opportunities, more stages, more products sold, more students, more JV opportunities, more media, more people in you audience, more countries visited,  more recognition, more unique content, more power more of everything!!!! Where does it stop? I don’t know but by bringing my over 10 years experience I hope to make some massive differences for people.

I bought the domain the Speaking Business Multiplier so you will see that up soon and I will add tools there as it goes live.

For those unfamiliar with my work here a little about me and what I teach taken from some of the information we share about our courses. If you are a speaker, coach or training and you want to take your business to the next level I don’t see many people out there teaching about the BUSINESS of speaking. Most teach about how to overcome fear of speaking publicly or how to “Rock” the stage. (While there’s probably value in the 50+ courses claiming to offer this – I don’t really know what that means.)  After having a look around there really isn’t anyone who does what I do. If you really want to grow your speaking business we should meet!

Here’s what others are saying about me:

He is the author of 3 books in the influential Guerrilla Marketing series!
He is the author of books in the Dummies series
He is the creator of 3 of the top personal development movies of all time.
He has shared the stage with nearly every top name in personal development today
He speaks regularly to audiences of 1000s of people
He has spoken on nearly every continent on the globe
He is a regular featured expert on many of the top TV networks
He is featured on the covers of multiple personal development & success magazines per year
In his first six months as a speaker he earned more than 1.6 Million dollars
And he can show you how to do similar things in your career.
In this presentation you’ll learn:

*Why MOST SPEAKERS STAY BROKE and what you can do to position yourself for success.
*How to partner and Joint venture with some of the most influential speakers in the world today!
(In my movies The Opus, The Gratitude Experiment and The Treasure Map I had the support of the following well-know leaders. I will reveal the secrets behind why they were willing to help me:
Bob Proctor, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marie Diamond, John Gray, Marci Shimoff, Bob Doyle, Morris Goodman, Raymond Aaron, Marshall Sylver, Loral Langemeier, Randy Gage, Mary Morrissey and others….
*How to become a regular featured expert on TV, radio and in the media.
I have a strategy and formal that has been getting me booked for years. Click here to see some of my media appearances on FOX, FOX BUSINESS, CNN, NBC, ABC, CTV and others – https://www.youtube.com/results?search_query=douglas+vermeeren
*How to get on more stages and make big money with your programs
I bought this Ferrari as a gift for myself as a result of one event I did in Las Vegas. You can do the same with my easy to follow system. Me and my reward for speaking

*How to develop presentations and products that people are lining up to have! At one of my movie premieres we had more than 6,000 people in attendance. Most speakers have never seen that many people at an event before! Imagine that those kinds of numbers would be interested to hear what you have to say!

douglas-vermeeren-600Hope to meet you soon.

Doug