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Is The Public Speaking Dead?

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Is public speaking as a business dead?

by Douglas Vermeeren 10X Your Speaking Business

For the last two decades I have been a public speaker. I have seen a lot of changes and most prominently I have seen many new speakers arrive on the scene with the intention to create a massive business sharing their expertise.
More often than not they fail.

This makes me ask: Is public speaking as a business dead or dying?

As I have carefully considered this question and looked at the complete landscape of what is really going on in this highly saturated industry of speaking, coaching, mentoring and personal development in general I have an answer to this question:

The old way of building this business is dying.

While those who understand the nuances of today’s marketplace are not only thriving but building incredible 7 & 8 figure businesses.

If I were summarize a few of the differences between the dying and thriving it would be as simple as this:

The dying are relying on an old model of the speaking business. In other words they are focusing on creating signature speeches, speaking for a fee and doing as many speeches as they possibly can. The thriving understand that building a brand is important and real authentic connection with the audience trumps signature speeches every time.

The dying are always on the hunt for the next event to get in front of an audience.
The thriving understand the platforms available to them to create audiences around them and their content. They understand that once they find their vibe they earn their tribe.

The dying take out ads and do posts on social media focused on telling about themselves and their many accomplishments, constantly inviting you to events or buy products and promoting their latest greatest whatever it is.The thriving understand that today’s market place is value content and relationship driven. The more you give away the more likely you are to attract people who want to learn more.

The dying also don’t understand the important of building relationships with the power players in the business and that reputation helps create brand. The thriving understand that relationships with high level experts is available to them and they understand how to create synergy with people that matter. The dying don’t have a game plan and they often fly by the seat of their pants, taking whatever speaking gigs come their way.

The thriving understand that a business strategy is essential to success in the speaking business and saying no to events that don’t serve your bran is one of the best things you can do.
Anyways, there are a few thoughts for now.

End Rant.10X Your Speaking Business Douglas Vermeeren are you right?

Content and delivery is just part of it. – By Douglas Vermeeren, The Speaking Business Multiplier

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Content and Delivery is just part of it

By Douglas Vermeeren, The Speaking Business Multiplier

Many people are attracted to the speaking business because they have some great ideas to share and they love to speak in front of an audience. It’s true that the feeling of sharing your information in a group setting that appreciates what you do certainly feels great.  And there are hundreds if not thousands of coaches and courses that can help you improve your presentation skills and help you deliver your content in stronger ways from the stage. But for those of you who enter into the speaking business you will quickly find out that it is far more competitive than you ever imagined and you also find that just speaking on stage is a very small part of what you need to learn to succeed.

Over the years I have been involved training and teaching speakers I have seen many people surprised at what elements are required to create a speaking business. Many one of the most surprising a-ha moments comes when a speaker realized that the business of speaking has less to do wight he speech than they realized. In fact, it’s very much like when a magician takes the stage. The audience only sees a very small part of what’s going on behind the scenes and sees almost nothing except the end result of many hidden details that have been worked out ahead of time.

Because most speakers have never seen the necessity for these details and in some cases these are elements they have never seen their business remain weak and less than productive.

The speaking business is made up of two parts. Speaking and Business. If you are going to become prosperous you need to be success with both parts. One thing is for certain: If are going to run a speaking business you must make a profit or soon you will not be able to have the privilege to continue. Recently I read some statistics that stated that 1 in every 450 speakers are actually making enough money to do it full time. I don’t know where your speaking business is today but one thing is for certain. If you want to be successful you will need the business tools for your speaking business.

In my speaking business I figured this out and was able to make over 7 figures . As I have worked with other speakers for the last decade and a half I have seen those who have been super successful making over 7 figured per year. If you are trying to position yourself as a success leader or teacher an point the way for others it is only fair that you have some success. You can only get there if you have a system that will create success. As I looked at how I did it and how others have done it I have been able to identify 12 core areas that every speaking business needs in order to become success. (This is what we teach at our 12 Essentials to a profitable speaking business event in great detail.) But for todays purposes here is the list of things you need to learn and develop:

1 Prepare the most powerful content
2 Tap into the best business models
3 Create the perfect sales funnels
4 Offer the perfect products & Workshops
5 Finding profitable speaking gigs (And more of them)
6 Successfully Joint Venture with other speakers
7 Sell more from the stage & do it the easy way
8 Build a predictable preview session
9 Create strong brand loyalty
10 Position yourself as the expert
11Leverage Social Media to grow your business
12 Attract media to Celebritize your Business

(These are the actually module titles from our weekend training and my home study course.) You’ll quickly recognize which of the laments you currently have in your speaking business and which ones are missing.  Only a full compliment will allow you to reach your fullest potential as a speaker. And if you are missing elements you are leaving opportunity, influence and income behind that should be yours.

If you a re interested to learn about how you attend one of our sessions near you go to my website: On my site I also have several free tools and videos which you can evaluate yourself as a speaker to see what areas you are currently strong in and what areas are lacking and most importantly how you can make some immediate improvements and open some opportunities for yourself.  Be sure to check it out and I look forward to seeing you on the stage soon!





What makes you worth listening to? The Speaking Business Multiplier

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Make yourself worth listening to by sharing the best possible information that will actually serve your audience and solve their problems.


What else can I say?

Douglas Vermeeren featured in this month’s MOTIVATED MAGAZINE

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Douglas Vermeeren is featured as one of the WEALTH EXPERTS interviewed in this month’s issue of MOTIVATED MAGAZINE.

Douglas Vermeeren in Motivated Magazine

Douglas Vermeeren in Motivated Magazine

Some of the topics discussed include:

New research into creating personal and business success.

How to know if you’re in your brilliance zone.

From broke to financial freedom in six months.

Specific action steps to creating lasting success.

Creating success in your family and with your kids.

In this 5 page interview Douglas Vermeeren talks about wealth building strategies, his next movie and the importance of family.  This is issue of Motivated Magazine is on new stands every where now.




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October 20, 2012 at 4:00 am

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4 suggestions for having better meetings

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Effective meetings

Effective meetings

4 suggestions for having better meetings

By Douglas Vermeeren

If you’re like me meetings are a part of your everyday life. You attend meetings through out the day at work, meetings with your team, meetings with you boss, a sales presentation, a meeting with a client, you might even attend meetings during the week outside of work,  for your church or for a community organization. And at home there will be even more meetings waiting for you as a spouse needs to discuss a child’s behavior, the family budget or  an upcoming holiday. Meetings are all around us.

While some meetings are more formal than others, the quality of any organization is amplified or diminished by the quality of it’s meetings.

If you are a leader of other people, a manager, a team leader, a CEO, a head of an organization or even a parent in a family. You will need to learn how to improve your skills in a meeting and working with other people in groups. The following are four suggestions that will help in all meeting settings:

Prepare – Preparation is an important factor in creating successful meetings. Too often most people limit their view of what a meeting is. They think it consists of a beginning and middle and an end. They often assume that just showing up and getting into the groove of things as the meeting begins will create fantastic results.  While we don’t have time in this setting to share all the elements of a correct meeting, let me add one significant addition to the beginning, middle and end tradition. That addition is preparation.

Preparation can take place in many ways. It can cover everything from establishing a venue, to building a power point presentation, to inviting attendees and so forth. The one element of preparation that I would like to focus on in this conversation is simply think about what you want to accomplish at the meeting, prepare how you will present your position and determine ahead of time what success looks like.

If you go into the meeting knowing what you want, prepared with a way to discuss what you want your chances of getting it increase dramatically.

As I have met with business leaders and high level executives through out my business career I have found one common thing amongst them. They don’t have time for chit chat and to fiddle around an idea before getting to the heart of a matter. If you are not prepared for a meeting you often don’t get a second chance.

And if you are supposed to be a leader of people, yet you continually conduct meetings without preparation you will soon find people less than eager to attend your meetings.

Yet if you are prepared ahead of time and know precisely what you want you will gain the respect of others and the next time you call for a meeting those attending will know that they can count on you to be prepared and the time will be worth while.

Action point: Prepare ahead of time. Make an agenda or even a meeting plan that can keep you on track with the most important issues. And if you are a meeting attendee make notes ahead of time in regards to things that you want to address or have questions about. it’s always a good idea to share those questions prior to the meeting with the group leader so these can be addressed.

Use your time well – Of all the resources we have as humans, the most fragile and difficult to replace is our time. As far as meetings go the idea that ‘if you plan to use three hours for a meeting, it will take three hours’ is true. It is important to remember that the amount of time you spend in a meeting isn’t what makes the meeting successful, rather meeting success is measure by what is accomplished. Often times the most difficult issues do not take long to solve when the attention of a group is focused and concentrated.

How you use your time in a meeting also sets the pace of everything outside of the meeting as well. If leaders show that they understand the importance of time in the meeting they train their teams to respect time outside the meeting.

Always start and end on time. If something wasn’t covered that needs to be covered schedule a second meeting in the near future. in my experience with meetings I have found that once a leader violates a commitment to keep a meeting within a specific time frame he begins to lose the trust and confidence of his team.

Here are two suggestion to help you keep on track with time. In meeting agendas I try to assign the discussion topics a specific discussion time limit. I assign a team member to watch a timer and keep us on track. With the items listed in priority the most important issues are addressed and solve first.

The second suggestion in regards to time is to have every keep time. At the beginning of a meeting it is a fantastic idea to have everyone pull out their smart phones and set the timer to countdown the time of the meeting. This let’s everyone know you mean business, time is valuable and is a subtle way of reminding people to keep their thoughts and comments on track.

I remember the first business meeting that I did this with. I set my smart phone with the timer counting down in the middle of the table and expressed that we only had a limited amount of time to talk today and that I wanted to respect his business schedule.  The person I was meeting appreciated the gesture and felt impressed that we had made the time to be together specific and valuable.  That may have been reward enough, but I really saw it pay off in a big way when his phone rang in the middle of our conversation. But rather than answer it he clicked it to off and said, “I’ll get that later. We’re almost of time.”

Time is valuable. How you use it will teach others much about how you do business and take care of other things in your life.

And no… Meetings don’t have to take an hour. That feeling of having hour meetings is a left over from our days in school. School classes were an hour so most people feel that a good meeting ought to be the same. My most effective meetings are 15 minutes for small issues, 45 minutes for larger issues. Aiming at under an hour also changes the way our brain thinks about communication. For some reason in our minds there is the idea that an hour is a long time and so most people are a little more casual and chatty in an hour meeting, yet just a small shift to 45 minutes makes us a little more careful and we focus more carefully on the heart of the matter.

Take notes – Naturally we’ve all heard about how taking notes increases our ability to recall and remember information. You’ve also probably heard about how writing things down in a meeting shows respect to the speaker. You may even have thought that by writing things down you are creating a great record of your groups minutes. All of these things are true.

But I’d like to add one more than is important to consider in a meeting setting. The principle is called ‘Group Awareness.’ Group Awareness is a principle of accountability. If a concern or suggestion is brought forward in a meeting and no one cares or shows interest, the possibility of something happening to solve it or address it diminishes. By creating group awareness a subtle pressure is created in the group. If someone commits to do something or finds an answer and they see that a note has been made of it they are now more likely to follow through.  And naturally if that person in the group see you taking notes on their commitments too they will also make sure they have it recorded correctly. And when people feel that their commitment to perform has been noted their performance usually happens.

Taking notes in meetings is a must. I still remember the first significant full day meeting I went to as a 19 year old. I did not take notes in that meeting. I did not even have a note book with me. The leader of the meeting afterwards mentioned he noticed that I didn’t have a note book with me. He didn’t ask me why there was no notebook, instead he asked what did I learn today.

I told him a few things that I remembered, which wasn’t very much much. He asked, “Is that what you got out of the entire day?” I was embarrassed and I shrugged. He smiled and gave me a folder, “This is the only time I will lend you my notes. Take a look and see what you missed.”

As I looked through his notes, I remembered things that he had talked about that I had forgotten. some of the things that he had talked about were not only important to our organization, but personally important to me too.

As I read the notes my leader gave me I made a commitment to take notes in all meetings I would attend forever after.

Make specific arrangements for follow up – One complaint I commonly hear about meetings is that there seems to be a cycle of discussion and resolutions, but once outside of the boardroom nothing happens. Because nothing happens people get discouraged and begin to question the point of meetings at all.

So why is it that people do not follow through with what is discussed in meetings? While there can be many reasons, the most common that I have seen is unclear expectations. As I have taught goal setting a saying that I came up with seems also to fit here. “ A goal that is specific and clear, becomes attainable and near.”

When tasks assigned are specific and clear they become much easier to complete and report on.  Clarity is key.  These objectives should also be correctly sized. If something is too big it can be overwhelming. If it is too small it can be simply forgotten.  It should be something that can be accomplished in a reasonable effort and reported back to the group. It should be clear what is expected and also how the report will be returned to the group.

Reporting and follow up should be prompt. In many of the meetings I attend I try to avoid having the report take place in the next meeting. Firstly it does take up precious meeting time. But more importantly as time passed between the assigned task and the time to report it enthusiasm also passes. If follow up is arranged to take place quickly after the meeting then chances are more likely that the task will be complete. General the most effective way I have seen to conduct reporting like this is to have the group leader connect by phone with the person completing the task and then to email or text all in the group to inform them of the results.

If the task did not go smoothly, report that as well. But try to find the positive in the outcome. Always be wise enough to accept the best efforts of your team and provide additional support and help where needed. If you report back the failures and frustrations you will soon find your team will discontinue to function as a team and the progress will stop.

Here is a sample text I set out in regards to a challenge that one of my staff had. (Names changed to protect my friends.) “Hey Everybody, Nick has bumped into a challenge with finding a way to ship our packages for event in Las Vegas. Does anyone have any thoughts on another way to solve this or help Nick get this done quickly. Contact either myself or Nick if you have some ideas. Thanks everybody.”  You’ll notice that the blame for the incomplete task doesn’t put the blame on Nick and it also doesn’t take the task away from Nick. Instead it invites the support of others and continues to demonstrate respect and confidence in Nick’s ability to get the job done.

I hope that these four suggestions have been useful for you. Please pop by again for more tips on how to have more effective meetings.

Douglas Vermeeren is a business meeting specialist who helps companies, teams and individuals get the most out of their meetings.

This Article may be reprinted without permission as long as the writer credit appears along side the article.

Powerful Thinking Powerful Results – New Website now LIVE!

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Powerful Thinking Powerful Results

Powerful Thinking Powerful Results

Powerful Thinking Powerful Results – New Website now LIVE!

The new Website for the TV show Powerful Thinking Powerful Results is now live. The Television show Powerful Thinking Powerful Results is focused on exploring insights into the psychology of success and how to harness the power of thought to create better outcomes in the real world.

The show is hosted by Douglas Vermeeren, a top personal development teacher often thought of as the modern day Napoleon Hill (Think and Grow rich) for  his research into the lives of more than 400 of the world’s top achievers. His research differs from Hills in that Vermeerens research focused on understanding the achievers cognitive reasoning rather than external behaviours. Vermeeren also explored a wide range of industries and business models that did not exist in Napoleon Hills day. Vermeeren has shared the findings from his research in several books, movies and at live training events.  Vermeeren is probably best known as the producer behind the Hit film ‘The Opus’ featuring many other top personal development teachers like Jack Canfield, Dr. John Demartini, Dr. Joe Vitale, Marci Shimoff, Mark Victor Hansen, Bob doyle, Morris Goodman, Bill Bartmann  and others.

The show Powerful Thinking Powerful Results will explore further the importance of our  thinking in order to create the desired outcomes in our lives. The show begins airing Spring of 2012 on Canadian television with dates in the US, UK and Australia to follow.

This website features many new and useful tools in regards to the show. Some of the features include information about:

TV Program schedule

Live programs

Appearances and events

Online programs

Information on show sponsors

Facebook links

Blog links

and more.

The site also features an opportunity for free gifts based on information from the show.  In the near future the site will also feature behind the scenes videos (including exclusive footage not included in the regular series) a photo gallery and exclusive tools for application of show principles. This Official site is a one stop location for all information on the show. Be sure to check it out



Powerful Thinking Powerful Results – On Inner Healing Compass Radio

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Powerful Thinking Powerful Results

Powerful Thinking Powerful Results


DATE: November 1st, 2011

TIME: 10:00am(PST) | 11:00am(MST) | 12:00pm(CST) | 1:00pm (EST)


3 Mistakes of the mind that sabotage the most motivated achievers

3 Misconceptions about harnessing the power of Gratitude


Click to join us:



Did you know  that the incorrect use of gratitude is what

has created our currently global financial recession,

incorrect expressions of gratitude is what contributes

most to the breakdown of families and society and incorrect

use of gratitude is what is causing our crime rates to escalate?


Why is the role of brain science so important for us to understand

if we want to be successful in our lives? You can change what you are

and where you are by changing what goes into your mind.

Have we got your attention yet?


While it seems certain that Douglas Vermeeren is destined to

leave his mark in the personal development world. It might be more

interesting to chart the difference he will make in the many lives

he is touching. He surely is a force for extreme good in this world.

Join us for this inspiring call!


Click to join us:


Douglas Vermeeren, Producer of The Opus, The Gratitude Experiment,

How Thoughts Become Things. Author of Guerrilla Achiever, Amazing Success, The Millionaire Myth.


Douglas Vermeeren, considered the modern day Napoleon Hill has conducted

research into the lives of more than 400 of the world’s top achievers. His books and programs have been translated into more

than 22 languages world wide. He was the first North American to address the Chinese government leaders on human

performance and motivation. He currently coaches many celebrities and business leaders and speaks world wide on the subjects

of the power of powerful thinking, achievement, productivity and wealth.


Powerful Thinking Powerful Results with Douglas Vermeeren

Powerful Thinking Powerful Results with Douglas Vermeeren

Be on the call  and webcast early to secure your spot…this interview will be in high demand…and oh Yes….

submit your questions now…and there is a good chance you can might get  them answered by Doug.

We will be waiting for you…so join us on this interview!


Talk to you soon…..

Karen & Salma

Unbounded Potential Empowerment Group Inc.