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Is The Public Speaking Dead?

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Is public speaking as a business dead?

by Douglas Vermeeren 10X Your Speaking Business

For the last two decades I have been a public speaker. I have seen a lot of changes and most prominently I have seen many new speakers arrive on the scene with the intention to create a massive business sharing their expertise.
More often than not they fail.

This makes me ask: Is public speaking as a business dead or dying?

As I have carefully considered this question and looked at the complete landscape of what is really going on in this highly saturated industry of speaking, coaching, mentoring and personal development in general I have an answer to this question:

The old way of building this business is dying.

While those who understand the nuances of today’s marketplace are not only thriving but building incredible 7 & 8 figure businesses.

If I were summarize a few of the differences between the dying and thriving it would be as simple as this:

The dying are relying on an old model of the speaking business. In other words they are focusing on creating signature speeches, speaking for a fee and doing as many speeches as they possibly can. The thriving understand that building a brand is important and real authentic connection with the audience trumps signature speeches every time.

The dying are always on the hunt for the next event to get in front of an audience.
The thriving understand the platforms available to them to create audiences around them and their content. They understand that once they find their vibe they earn their tribe.

The dying take out ads and do posts on social media focused on telling about themselves and their many accomplishments, constantly inviting you to events or buy products and promoting their latest greatest whatever it is.The thriving understand that today’s market place is value content and relationship driven. The more you give away the more likely you are to attract people who want to learn more.

The dying also don’t understand the important of building relationships with the power players in the business and that reputation helps create brand. The thriving understand that relationships with high level experts is available to them and they understand how to create synergy with people that matter. The dying don’t have a game plan and they often fly by the seat of their pants, taking whatever speaking gigs come their way.

The thriving understand that a business strategy is essential to success in the speaking business and saying no to events that don’t serve your bran is one of the best things you can do.
Anyways, there are a few thoughts for now.

End Rant.10X Your Speaking Business Douglas Vermeeren are you right?

wealth Secrets that are often forgotten – 5

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Financial freedom is not an experience. it’s an exact number.

Just received a really cool thank you card from one of my students who expressed that learning the principle of what financial freedom really looks like meant to her. I must admit that when I learned this concept, that everyone misunderstands, from one of my mentors it also changed my life. If you’ve been to one of my events where we’ve talked about this principle you get it too. Financial freedom to most people is an emotional experience. In other words: more time off, more time with family, travel, the ability to do what you want, not worry about bills, etc. These are all incorrect definitions. Instead Financial freedom is one exact number. It is specific and clear and as such is attainable and near. When we know specifics we can achieve it. Your financial freedom is the exact amount of money you need to satisfy your obligations every single money. And to be truly free this amount of money needs to arrive passively. Type Amen if you get it. #douglasvermeeren #1wealthcoach #moneyandabundanceshow

douglas-vermeeren-600Douglas Vermeeren is the CEO of the Millionaire Training Systems. He teaches wealth strategies and mindset. Unlike most wealth coaches and teachers in the market today Douglas Vermeeren actually makes money in the real world and not just through the sale of seminars or personal improvement products. He is the author of the book Guerrilla Millionaire, Millionaire wisdom and several other books on money strategies that build wealth in today’s marketplace. He is also known for his extensive research into the lives of many of the elite and wealthy of today. http://www.DouglasVermeeren.com

#douglasvermeeren #moneyandabundanceshow #1wealthcoach #millionairetrainingsystems

 

 

Wealth Secrets that are often forgotten – 4

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One of the biggest things that keeps people broke is inconsistency, hesitation and doubt. This morning I received an email from my assistant about one of my students who has a habit of committing to something and then changing her mind because she feels she always needs more information or isn’t prepared. I worry about her because no matter how often she gains the confidence to move forward she always changes her mind afterwards. Most likely we will stop working with her because I want to have a track record of getting people results. I am more interested in having successful students than an attendee who fills a seat in one of my trainings that someone more committed could have. Outside of my training she will also have a hard time building her wealth in the real world because people will stop working with her. Can you imagine her involvement in a major real estate deal or investment opportunity where she would commit and then keep pulling out. In the real world people don’t want the hassle and she will very quickly be excluded from opportunities. If you want abundance in your life start by making a decisions and stick with it.

douglas-vermeeren-600Douglas Vermeeren is the CEO of the Millionaire Training Systems. He teaches wealth strategies and mindset. Unlike most wealth coaches and teachers in the market today Douglas Vermeeren actually makes money in the real world and not just through the sale of seminars or personal improvement products. He is the author of the book Guerrilla Millionaire, Millionaire wisdom and several other books on money strategies that build wealth in today’s marketplace. He is also known for his extensive research into the lives of many of the elite and wealthy of today. http://www.DouglasVermeeren.com

 

#douglasvermeeren #moneyandabundanceshow #1wealthcoach #millionairetrainingsystems

Wealth secrets that often forgotten – 3

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As I was writing on my newest book this morning on Wealth and Abundance I was thinking about something interesting one of my mentors told me once. I said to him, “I wanna be rich one day.” He said, “Thinking like that you’ll never get there.” I was really surprised I thought what I said was correct. He said, “It’s not committed enough try again.”

I then said, ” I am Going to be rich. And I am willing to do whatever it takes.”
Again he shook his head, “Not committed enough.” Frustrated I said, “Okay what’s better than that.”

He said, “I am rich and this is what I am doing right now.”

It was a profound lesson for me. True story.

#millionairetrainingsystems #Douglasvermeeren #1wealthcoach #moneyandabundanceshow

 

douglas-vermeeren-600Douglas Vermeeren is the CEO of the Millionaire Training Systems. He teaches wealth strategies and mindset. Unlike most wealth coaches and teachers in the market today Douglas Vermeeren actually makes money in the real world and not just through the sale of seminars or personal improvement products. He is the author of the book Guerrilla Millionaire, Millionaire wisdom and several other books on money strategies that build wealth in today’s marketplace. He is also known for his extensive research into the lives of many of the elite and wealthy of today. http://www.DouglasVermeeren.com

One of the first things you should do to improve your speaking career in 2017 – Douglas Vermeeren, The Speaking Business Multiplier

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One of the first things you should do to improve your speaking career in 2017

Douglas Vermeeren, The Speaking Business Multiplier

When it comes to a new year everyone is thinking about fresh beginnings, resolutions and setting goals for how they want their life and business to look in the upcoming year. most of the speakers that I come into contact with are setting goals about how many stages they’d like to speak on, which new products they are going to launch, maybe even declaring goals to speak in far away countries that they’ve never visited yet and many are even thinking about how they will increase their income. While these are all valuable and exciting things to think about there is something that I think will help build your speaking business more than any other business goal, product launch or world tour…

Would you like to know what it is? If you’ve been following me for any length of time you know how I believe that the foundation of everything in your speaking business will come back to creating powerful content.  But there is a part of creating powerful content that is often overlooked. If you get this part right then everything else in your speaking business, including the content will come together more easily and all the goals that you’ve been thinking about will fall more easily into place. Well, enough of the suspense. Here it is:

You need to get talking to your audience. In specific you need to connect with individuals in your audience. You first goal will be to discover what challenges they are currently struggling with and which ones they foresee coming in the year. You need to be able to identify how you can best be of service and how your skills, knowledge and tools will best benefit the marketplace.

Some of the key ways I do this in my business are the following:

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1)I start with my most profitable and loyally clients. Those that are most profitable for you and most loyal are the audience members you want to keep with you. They are also the kind of people you want to duplicate in your business. It’s a simple reflection of the Pareto principle or the 80/20 rule. You don’t need to or ant to serve everyone. You need to find and nurture those who are best positioned to help your business grow. By focusing on the leaders in your tribe you can get the best sense of the needs of the tribe. Your leaders are dialled in and as pioneers they know what’s really going on. If you haven’t identified them that’s your first bit of homework. You need to explore such questions as:

What are their goals for 2017?

What were the biggest challenges of 2016? And what are you doing about it?

What changes are happening for you that will effect your marketplace?

Who are the emerging leaders this year in your industry? Why?

What are the important issues facing you and your business this year?

What is the new products, services and tools you are bringing to market?

What will you need to learn to do that successfully?

What efforts worked really well last year that you will duplicate again?

What efforts did not work?

Naturally these seem like very business oriented connections and I’m sure many of my students who are more focused on the healing arts and heartfelt teachings are thinking that these questions will never work with my people. That may be true but you can always create variations of these questions. Especially when working with individuals who are trying to gain clarity to begin with.

Even those in the healing modalities have clear goals and can identify many of the needs they are trying to solve.

Back to the business conversation for a second. I have found that my top students that I want to interview appreciate these kinds of explorative conversations and questions a lot. In fact, when I am asking for the interview I position it as a strategy session where they will gain and at the same time I am able to do my research.

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2) Survey the group. In addition to one on one conversations to discover what my top students are wanting to learn and receive support with I share a survey with my first few audiences of the year and often I will even send out the survey to those in my database. (I actually create a contest for people to get them back to me.) The surveys work really well.

Here’s an example on one I use:

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I find that by using a survey especially at the beginning of my events has been very valuable. In addition to helping me gather information it also works as a teaching to tool to get my students thinking about things they need in their business. (But that’s another conversation) For now I want to point out something which you’ve already discovered by a quick look through. It gives me an idea of what students want to learn more about, what they’ve spent over the last while, what they are willing to spend and more. I encourage you to create your own surveys to use to get to know your audience better.  (By the way if you go to my Youtube channel there is a really short video on some additional benefits of using a survey. Check it out.https://www.youtube.com/watch?v=aZ3FpuXGieM )

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3)Talk to your competitors. This may sound crazy but one of the most valuable tools I use in understanding my audience is to look at what my competition is doing and also talk with them. I have a relatively positive relationship with nearly all of my competitors and the one thing I have noticed without variation is that they love to talk about their business and tell me what their doing. Maybe its a feeling that they want to let me know they are smarter than me, doing better than me, more unique than me or whatever. That’s okay. I love them telling me about what they are up to and often it confirms I am on the right track or gives me new ideas or reveals things that they may be missing that I can take advantage of. I am sure they feel the same way that I do when they talk with me. I don’t want this paragraph to sound like I am trying to be engage in corporate espionage. Truthfully these discussion are often more of a collaboration that an investigation. But I am always paying very close attention. How are your relationships with your competitors? If you are afraid to boldly call them up at least add them as friends on Facebook and you can see what they are doing.

(And I never worry about competition because MASTERY = MONOPOLY and I know most of the other people training speaking are doing other stuff on the side. That’s the secret of why I’m getting such high rating everywhere. This is ALL I focus on. )

All in all the purpose of this post is to really help you understand the importance of dialling into the conversation of what your audience really wants, what’s happening in your marketplace and to help you recognize any areas you should be focusing on this year. If you can uniquely fill a void, deliver high value and service your audience better than anyone else all the other stuff that I spoke about in the first paragraph of this article most speakers thinking about will fall into place.

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BEST OF LUCK IN 2017! REMEMBER YOU ARE BRILLIANT! NOW IS YOUR TIME!

 

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Douglas Vermeeren,

The Speaking Business Multiplier

Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU! He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #topspeakertrainer #1speakertrainer #becomeaspeaker