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Don’t let Cold calling freaking you out! Learn to Sell or Die by Douglas Vermeeren

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Ltsd Cold calls
Yes, there are a lot of frightening things in sales. But none are so feared as the cold call. What will you say to that complete stranger on the other end of the line? How do you get them to listen? What will happen if you disturb them? What if they hang up on you? What if they stay on the line and are actually interested? All of these things can create massive anxiety and fear. To win better at this game try this interesting formula to use when building your call:
 
Frame – Give the prospect a Frame to receive your call. “Hello Mr. Jones, My name is XXX and I’m specifically calling you to talk about your lawn care today. (or financial planning, real estate needs, dental work …whatever your business happens to be.)
 
Expose your difference and challenge- Share what makes this call different than others. “I know you get lots of calls like this. But I am calling with something very different than anything you’ve experienced before and I would like to prove it to you.”
 
Reveal the commitment – Here’s where you tell them what you are wanting from them. Make sure that it is not an unreasonable ask. If you ask for something that easy to say yes then you will get a yes. For most business you won’t be seeking to close a sale at this stage. Most people want to get to the next step in the sales cycle. Most likely that means presenting.) “Mr. Jones I’d like to meet with you for 15 minutes and show you something that you most likely haven’t been aware of that will make you very happy.
 
CTC – This is the CALL to Commitment. “I am right by your house/office meeting with several others in your area on Tuesday. I can squeeze you in for a quick 15 minute visit at 3:00. Will that work?”
 
Again this isn’t the only way to structure a cold call but our team and students have been getting great numbers using this. I’ll explain why later on. For now try it today!
 
#learntosellordie #douglasvermeeren #1salestrainer #topsalestraining #salestips #coldcalls #salesfears #sellingsuccess #sellingpower

Written by douglasvermeeren

August 12, 2018 at 1:17 am

Posted in #1 sales coach, Doug Vermeeren, douglas Vermeeren, Douglas Vermeeren calgary herald, Douglas Vermeeren net worth, grant cardone, learn to sell or die, Uncategorized

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