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DO YOU WANT TO GET MORE SPEAKING GIGS? – Douglas Vermeeren 10X your Speaking Business – PART 1

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10 X Douglas Vermeeren

Do You Want to get more speaking gigs? – By Douglas Vermeeren, 10X your Speaking Business – Part 1

Getting more gigs is the most common thing that I hear speakers ask about. In this brief post I want to clarify one thought that most speaker don’t think about. When it comes to speaking gigs one of the first things that I learned in my speaking business was that not all speaking gigs are created equal.

Do you really want more speaking gigs? Or do you want the ones that are going to have your ideal audience? If you are going to run a successful speaking business speaking more is really not the goal. It becomes a questions of understanding that you want quality rather than quantity.

When I first started I would speak to any group for any reason. Not only did this not produce the results (financially and otherwise) that I was looking for but it also hurt my brand.

There was in fact one event that after I had finished speaking I actually felt the audience dislike me. It was a charity event that I tried to sell to the audience. (Remember that Kelly, Christian and Jordan.) It was painful. And actually quite inappropriate. Had I the ability to do it again I would be more sensitive. More on this learning experience later.

I have had the opposite happen as well. A perfect group who perfectly connected with my message. The results was £280,000 in sales of my services. And here’s the funniest thing that actually makes it my highest conversion of a single room. There were only 6 attendees. (Jason Parker still smiles when he remembers being in the room.)

Take some time to really think about who your best audience is before you go on the hunt for speaking events and you will find your success comes much faster.

PART 1 – Done.

 

10 X Douglas Vermeeren