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A few secrets to becoming a good public speaker

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3573-frank_warren_-_2_-_june_2013-1024x654Often people ask me what’s the secret to becoming a good speaker on stage. I want to clarify I’m not talking about you’re speaking business I’m talking about your presentation skills.

Over the years I’ve had the opportunity to see a lot of speakers and some of them of been very good while others have a lot of work to do still. As I have observed those that are good I have noticed a few common attributes and traits.
Naturally I know behind the scenes the study their content very consistently. I’m not going to spend a lot of time in this post talking about content.

This post is more about presentation of that content. And I believe one of the most important things a person can possess on stage is self confidence in the ability to flow with your content to look as though it’s easy for you.

The first step to having this kind of delivery is the practice everywhere you can. I have long been a believer that a speaker needs to be speaking. That means when no one is hiring you you need to find a events or create them.

I have found the same thing to be true as I have done stand-up comedy. There is no substitute for practice in front of a real live audience. As a speaker you need to find as much of that as you possibly can.

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Another important element of being a powerful presenter is to learn how to keep things simple. Too many speakers try to show how clever or smart they are by making things more complex than they need to be. Rather than engaging the audience this type of activity tends to exclude them. Making something appear simple is a lot harder than looks. And quite frankly knowing exactly what to share it something that can only be experienced as you share it with an audience. You can start with what you think will work but it won’t be until you see the lightbulbs go on in the eyes of those who share it with that you’ll know for sure.

And maybe the last point to share here today which I think is the most powerful is that above all you need to learn how to connect with your audience. This can be as simple as learning how to affectively make eye contact, speak with intonation and tonality, use gestures that engage and correct body language. The idea and concept of connection is so important that in the new training I’m doing a presentation skills we spend several hours talking about how you can connect specifically with the audience.

As a preview to the training I want to mention that the most powerful way to connect with audiences is to engage them with questions, exercises and activities. To do these things effectively requires that you know your content so well that you can literally create a conversation from the stage without worrying that someone could hijack what you’re trying to do.

If you are new to speaking I would encourage you to get out there and speak as much as you can. The idea of speaking for free is the fastest way to start becoming good. I am not against speaking for free or even paying to speaking. But there will come a time when you just won’t be able to operate as a business unless you have some way of monetizing these kinds of opportunities. But for now just get out and speak.

Speakers Must do this if they are to be successful in 2017- Douglas Vermeeren, The Speaking Business Multiplier

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Speakers Must do This if they are to be successful in 2017

By Douglas Vermeeren, The Speaking Business Multiplier

Over the years I have spent time with a lot of people wanting to grow a business in the speaking or coaching industry. More often than not those individuals remain anonymous and broke. The personal development industry is highly competitive with many people feeling that they have empowerment to offer. Many times they are right- they do have great strategies to offer and they are excellent at delivering their content either on stage or working in groups or with individuals. But these individuals seem to struggle to create a thriving predictable business that provides value long term to their audiences.  Why is that? What mistakes are they making? What is being left out?

Here are a few considerations that you should think about if you are looking to create a sustainable speaking or coaching business:

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  1. You must get dialled in to the current marketplace conversation – It is essential that know what is being talked about in your niche. You much be aware of the conversation and be able to contribute in meaningful ways. You can’t rely on content or ideas that you were teaching a year ago or even six months ago. What worked yesterday won’t work today. The world is changing faster than ever before. You must know what’s happening now and strive to become a leader int he conversation. If you want to be relevant to your audiences or your students you must know what is relevant. Too many speakers develop a “signature talk” (Which is actually the old way of doing things anyhow) and then they stick to it for years. If you want to be relevant today you need preview sessions which are adaptable to the audience you are interacting with. You must know your content and the marketplace so well that you can be valuable in any setting. We have a saying among my students about content that, If you know i, you can flow it.”  You must spend time each day dialling into the conversation and expanding your content knowledge.o-speaker-business-conference-facebook
  2. You must have an effective business model with a planned sales funnel – Too often less successful coaches and speakers are flying by the seat of their pants. They don’t have a business model other than to speak and get paid or speak and sell. Alone these are also archaic models of what used to work in the 1990s. You need to recognize what business models are being used in your niche market and what others could be implemented by you to work for you. The business of your business is to become profitable. And if you are not profitable you will not get the privilege to continue. Your best business models will begin as you are able to identify where your students and you can create a transaction. The speaking business or coaching business is a business. Transactions are necessary if you are going to stay in business. (More on this later)  As for sales funnels they are essential. You need to know the map of where you are going to take each student. Even if they choose not to go the full distance with you you need to know the route. If you don’t know they will sense it and they will lack confidence in you. (We will talk more about funnels later as well.)Marketing word cloud
  3. Plan to market – The world is like a big library. If you don’t know the name of the book as you come in the door you will often have a hard time finding it. In the same way there may be people looking for you and your content right now but if they have never heard of you or what you do they will never find you. There are many easily accessible and affordable ways to market your speaking or coaching business today it can be very easy if you know how to attract clients through appropriate messaging. The challenge that many speakers have is that they don’t know who they are well enough to share it with others. Try this as an expert: Describe what you do, who you serve and what results they will get inside of one sentence. And ONLY ONE SENTENCE. Can you do it? Most speakers can’t. When you are can describe yourself in terms that are specific and clear, your audience will be attainable and near. Get clarity! The second part of marketing today is not promotion who you are – it’s actually being who you are. People expect you to teach! They want to feel as though you can deliver the results. Personal development marketing today is about building tribes and relationships instead of rushing right into a sale. People expect to get to know you and your content before they will trust you with their money.

As I have taught these 3 strategies along with a few others I have seen my speaker students gain more speaking opportunities, build great following and brand loyalty and witnessed massive expansions in their income. The speaking business is much more strategic than most people realize, but if you know what to do it can be very lucrative.

 

the-speaking-business-multiplier-bannerDouglas Vermeeren, The Speaking Business Multiplier
Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier. You can only teach others if you’ve done it yourself and his tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. The Speaking Business Multiplier has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Come find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

#douglasvermeeren #topspeakertraining #1Speakertrainer #speakersuccesssecrets #Secretsofhighprofitspeakers #Speakersuccess

Want to be a leader? How do you start your day? by The Speaking Business Multiplier

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the_speaking_business_multiplier_logo02Want to be a leader? How do you start your day?

by Douglas Vermeeren, The Speaking Business Multiplier

There are lots of ideas out there on how to grow a speaking business but one that I don’t hear repeated very often centers around how you start your day. As a speaker, coach or trainer how you start your day will have a direct impact on how you can influence the day of someone else. Think about this for a minute: What makes you a speaker worth listening to? The answer is simple. It’s the value you add to the lives of others. If you are able to share powerful strategies, insights and concepts you will have the power to lift others to higher levels. And if you are not willing to push higher and go deeper than your students you will eventually have none. Why? Because if you can not add high value those students will look elsewhere.

sunriseSo on to the point of this article. How are you starting your day? I have had the chance to surround myself with many of the top thought leaders in the world. Many of them are my close friends and I have spent many private moments with them off stage that has revealed how they are in reality. The most important common attribute I have found is how they start their day.

How you start your day often dictates the rest of the activities you engage in through out the rest of the day. In other words if you start in control of your day you keep it. If you start chaotic that’s the trend that continues.

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Recently I was listening to a Navy Seal talk about the idea of starting the day right. Your first victory is getting out of bed. If you can conquer the pillow it sets the pace for the rest of the day. I also liked the idea he talked about of starting early. When you start early you have the control of the moment. You are not competing with others for what you want. If everyone else is asleep you can decide everything according to your priorities. Those of you with children understand what I mean. If you wait to get up until they are up – they set the pace and make the rules.

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John and I working on The Treasure Map movie.

One of my close friends is John Demartini. You may know John from The Secret or my films The Opus, The Gratitude Experiment or The Treasure Map. John is a deep well of information and if you’ve ever heard him speak you will most likely be amazed at how much information he retains.  He can with little effort go into incredibly deep principles on human behavior, quantum physics and ancient philosophy that baffles most people. He can easily quote hundreds of sources on all of these subjects and present the references and additional insights without much effort at all. He truly makes it look easy. Once I was chatting with him about how he is able to retain so much in depth information and how he is able to have it at his fingertips. His answer was that each day he spent several hours reading and researching what he teaches. He has done this now every day consistently for decades. If you want to have a similar command of your subject matter it is essential you give it the same kind of attention.

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John and I at the filming for The Gratitude Experiment

One of the other side effects that I have seen first hand with John has really inspired me. The first time I saw it was at one of our movie premieres. After the film we opened the floor to questions and answers from the audience. One of our audience members I really think was out to stump John. He was a philosophy major at the local university and he really knew his stuff. The audience was a bit weirded out with the deep questions he asked and it was almost as if this audience member was looking to debate or have a contest where he wanted to prove that he was the smartest guy in the room. But because John knew his stuff not only was he able to turn it into a valuable experience for all, he was actually able to win the “heckler” into siding with him. (Yes, we do get hecklers in this business too.)

(As a side note people often ask me how I get to work with so many of the top speakers in the personal development and self improvement industry. Or how I am able to get so many TV appearances and radio interviews? Or any other thing I am doing that brings my business more visibility and success. My answer always comes back to preparation and making sure I know my content. This may sound simple but the more value you can provide the more opportunities will appear for you.)

I am firm believer the reason that coaches and speakers sometimes get a bad rep out there as  less than powerful essentials for business is that many who claim to be leaders are actually cutting corners. Whenever I hear someone say “I don’t need a coach” or “I’ve already heard enough motivational speakers.” I know that they have run across someone who has not pushed themselves to be valuable to their audience.

The beginning of the day should be dedicated to expand their mind. Experts begin the day by studying their subject matter. I know I have talked about the importance of developing content before but this is such an important subject. If you want to be considered an expert in your field you cannot be comfortable with what you already know. Those who are satisfied to feel comfortable (in any field) never move from where they are to where they could be. Think about it. Getting up out of a comfortable chair to rise to a new location doesn’t happen unless you are really committed. It applies on a lazy Sunday afternoon as much as it does to life. If you want to become better your will power has to be more powerful than your desire to stay comfortable.

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Often as I conduct my seminars for speakers I ask them to get uncomfortable. Sometimes this means thinking about your business in new ways. That can be very uncomfortable. As I ask people to do this many people simply shrug and say ‘well, I like things the way they are.’ If that’s the case you’ll always stay with what you have. But in the same breath they will say they want better results. If you want better results you must level up the activities that created those outcomes.

So here’s the challenge for this article. Dedicate at least an hour each day to expanding your mind in regards to your speaking business. The three areas I would invite you to focus on would be 1) You personally – What do you need to master so that you can become more effective, motivated and happy. 2)The Content you teach. What can you find to help your students. What is out there now? How can you teach it better? How can you make it unique to your voice? How can you turn it into an exercise or activity?  3)Your speaking, coaching, training business? What is really going on now? What is missing? What could be improved?

Set some goals. Take some action. Most of this stuff you may teach already. Make sure you are applying it too.  A lifeguard can’t save others until they know how to swim themselves.  Set a goal to give your best to others and soon they will give their best to you in the form of compensation, word of mouth and recommendation.

douglas-vermeeren-600Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time. http://www.DouglasVermeeren.com

The Speakers Secret Weapon: High Profit Speaker

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Speaker_Training_Systems copy 2The Speakers Secret Weapon: High Profit Speaker
By Terri McCoullough

Are you a professional speaker? If you are then you understand some of the challenges that the speaking business can present. How can you find more stages to present on? How can you grow your brand and establish yourself as an expert? How can you create products, workshops and seminars that people will buy? And then there’s the question that seems to challenge eery speaker in the business – How can you sell it more successful from the stage?

If these are questions that you’ve wondered about then you’ll be glad to hear about High Profit Speaker. Speakers who have been through the program are calling it their secret weapon.

High Profit Speaker is a training organization focused on giving speakers the business tools they need to succeed. Unlike other speaker training program it does not focus exclusively on delivery from the stage or development of content. While it does help with those things it assumes that you already have a pretty good handle on your areas of expertise. What it focuses on are the things that most programs leave out – the business. High Profit Speaker helps speakers create effective business models, sales funnels, conversion systems, attract more media and PR, creating product that sells easily and then teaches you multiple effective systems for selling from the stage stress free and with ease.

The founder of High Profit Speaker, Douglas Vermeeren has quite an impressive track record. As a speaker he was able to earn more than 1.6 Million dollars in his first 6 months as a speaker. He was able to create relationships with top speakers like Bob Proctor, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Demartini, Marcie Shimoff, Bob Doyle, Marie Diamond, Morris Goodman, John Gray, Loral Langemiere, Marshall Sylver, Randy Gage, Raymond Aaron and many others to create 3 hit personal development films. (The Opus, The Gratitude Experiment and The Treasure Map.) One of which is now available in 23 languages worldwide through Random House. He has co-authored 3 books in the Guerrilla Marketing series with Jay Conrad Levinson and recently finished a book for the Dummies Series. He is also a sought after media expert and arguably the most featured personal development on Television today. He has shared the stage with nearly every major speaker in the world and has spoken on nearly every continent on the globe.

Now why would you need to know all this? Because the majority of the trainings for High Profit Speaker are taught by Vermeeren himself. If you want to learn how to do the kinds of things that he has done in his speaking career then it makes sense to go to the source.

As a resource for speakers the company High Profit Speaker has consistently been rated as the top resource available today. Vermeeren was also invited by the Canadian Association of Professional Speakers to present his tools at the CAPS national conference in Halifax his very first year as a member. This is astounding considering many seasoned speakers never receive such an invite.

The speaking business is not an easy industry to be involved in. It is competitive and moves at a very fast pace. If you are looking to succeed it makes sense to find a partner who can help take you to highest levels in the shortest period time. If you are ready to become a speaker with a thriving successful business then you need this secret weapon. If you are ready to take your career to the next level then look no further than High Profit Speaker.

For More information go to: http://www.HighProfitSpeaker.com

High Profit Speaker Training 2016

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Are you a public speaker? Life coach or trainer? Are you looking for a way to grow your business? Increase your profits and get on more of the major stages around the world? Have you ever struggled with selling from the stage? Have you ever wondered if you have created the right products or services? Have you ever wondered how you can attract more media attention? Or partner with some of the biggest names in the business? If you answered YES then you need to attend the 3 Secrets of High Profit Speakers event.

The following are Dates and locations for 2016

Vancouver BC Jan 5

Calgary AB Jan 6

Edmonton AB Jan 7

London UK Jan 21

Las Vegas NV Jan 28