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Posts Tagged ‘brain science in sales

Creating the outcomes you want – Personal Power Mastery by Douglas Vermeeren

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The reason why most people are not successful is that they either wait until they feel inspired, in the mood or excited enough to do something to get to work doing what they need to do to get what they want. Or they wait for the opposite feelings of pain, regret, guilt or remorse to come to spur them work. Top achievers and those who are successful actually get to work by choice not as a result of feelings or reactions to something outside themselves or around them. That is the definition of proactivity. To be successful you must be a self starter regardless of what is going on around you or how you feel. #douglasvermeeren #ppm #personalpowermastery #success #goalsetting #achievement #personaldevelopmentDouglas Vermeeren Personal Power MAstery 193

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August 21, 2018 at 12:00 am

Don’t let Cold calling freaking you out! Learn to Sell or Die by Douglas Vermeeren

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Ltsd Cold calls
Yes, there are a lot of frightening things in sales. But none are so feared as the cold call. What will you say to that complete stranger on the other end of the line? How do you get them to listen? What will happen if you disturb them? What if they hang up on you? What if they stay on the line and are actually interested? All of these things can create massive anxiety and fear. To win better at this game try this interesting formula to use when building your call:
 
Frame – Give the prospect a Frame to receive your call. “Hello Mr. Jones, My name is XXX and I’m specifically calling you to talk about your lawn care today. (or financial planning, real estate needs, dental work …whatever your business happens to be.)
 
Expose your difference and challenge- Share what makes this call different than others. “I know you get lots of calls like this. But I am calling with something very different than anything you’ve experienced before and I would like to prove it to you.”
 
Reveal the commitment – Here’s where you tell them what you are wanting from them. Make sure that it is not an unreasonable ask. If you ask for something that easy to say yes then you will get a yes. For most business you won’t be seeking to close a sale at this stage. Most people want to get to the next step in the sales cycle. Most likely that means presenting.) “Mr. Jones I’d like to meet with you for 15 minutes and show you something that you most likely haven’t been aware of that will make you very happy.
 
CTC – This is the CALL to Commitment. “I am right by your house/office meeting with several others in your area on Tuesday. I can squeeze you in for a quick 15 minute visit at 3:00. Will that work?”
 
Again this isn’t the only way to structure a cold call but our team and students have been getting great numbers using this. I’ll explain why later on. For now try it today!
 
#learntosellordie #douglasvermeeren #1salestrainer #topsalestraining #salestips #coldcalls #salesfears #sellingsuccess #sellingpower

Written by douglasvermeeren

August 12, 2018 at 1:17 am

Posted in #1 sales coach, Doug Vermeeren, douglas Vermeeren, Douglas Vermeeren calgary herald, Douglas Vermeeren net worth, grant cardone, learn to sell or die, Uncategorized

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Don’t let selling FREAK YOU OUT! Learn to Sell or Die – Douglas Vermeeren

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Why is it some people freak out when it comes to sales? I’ll tell you one of the major reasons I have observed… Are you ready? It’s because they aren’t sold themselves. And here’s the fact, if you aren’t already sold on your product or service you will always get freaked out when you try to present it to someone else and ask them for money. You need to be 100% committed or you will bring your hesitation and doubt with you into the presentation. And when you encounter a prospect that has questions, objections or concerns IT WILL FREAK YOU OUT! #learntosellordie #douglasvermeeren #1salestraining #topsalestrainer #salessuccessacademy #salesfails #salestips #salesquotes #howtosell #improveyoursales

Learn to Sell or Die - Douglas Vermeeren was freaked out

Don’t suck at selling #1 Douglas Vermeeren

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Don’t suck at selling #1 Douglas Vermeeren

suck-do-not

Don’t be a script — Be a real person.

If you sound canned, too rehearsed, practiced or like you are performing YOU WILL SUCK. Sales is about connection. If you come with every words and gesture designed you are old school.

I recently watched a sales training video from a guy you all know. If you think about it you’ll know who I’m tlaking about. In the video his hand gestures were so calculated he looked like a robot with a stick up his backside. He was obviously reading from a teleprompter and that made it even more inauthentic. And the crazy thing is this guy is a well-knwn international sales trainer and he’s been doing this for year. Insane!

And if you think that’s bad — so many of the people he trains end up being the same way. Robots impersonating that main robot. Let’s get real for a minute… You wouldn’t by from a robot like that. (Kind of reminds me of a self-checkout. Sure I pay the machine, but the machine didn’t help me buy anything.)

Any ways, we will talk more in detail about this another time. But for today I’m going to suggest if you want to really start to increase your sales you must know your product, service, pricing, competitors and marketplace enough that you can be a real person. (now some of you out there may think I’m suggesting you wing it and you don’t need to prep. If you think that — shame on you. YOU WILL SUCK and then probably try to blame me and this article. Don’t.)

I am not saying don’t prepare or have a game plan. You need that and we will talk about that another time. What I’m saying is cut out this script crap and trying to memorize a prepatterned monolog to throw up all over your prospects. They won’t like it and you won’t like your results.

About DV: Douglas Vermeeren has been selling forever. He cvalls it like it is and gets results. He has been featured on all kinds of media. He is called by many THE Sales Trainer because he is THAT good. He speaks to audiences around the globe and can help you. Nothing else matters.

#douglasvermeeren #learntosellordie #1salestrainer #salestraining #selling #makemoresales #dontsuckatselling #DV

Douglas Vermeeren announces the Learn to Sell or Die Podcast

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Douglas Vermeeren announces the Learn to Sell or Die Podcast

We just received back the artwork and approval for the new Podcast. What do you think of it? You can get access to this podcast through our website http://www.Douglasvermeeren.com

I am so excited about the content we are going to share. This will certainly serve professional sellers and entrepreneurs.

Your ability to sell and convert clients to your products and services is directly attached to your income and lifestyle. However most sales people are ill-equipped for today’s marketplace and as a result they are leaving deals and money on the table. In this presentation, Douglas Vermeeren, Known internationally as the Modern-day Napoleon hill will unfold powerful strategies and expose the massive mistakes that sales people are making in todays economy that once corrected have helped sales people increase their profits from 30 -70%. This is one podcast you will not want to miss!

#learntosellordie #douglasvermeeren

Are people Categorizing you without your permission? And are you important enough?

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Powerful Thinking Powerful Results

Powerful Thinking Powerful Results

Are people categorizing you without your permission?

And are you important enough?

By Douglas Vermeeren

Our brain and mind work in mysterious ways. These ways can have a significant impact on our relationships with others and can be very influential factors on the success of our business or the lack of it.

One of the functions that we experience regularly can be readily observed. It is called split second categorizing.  Let me first explain what it is and then share some examples. After the examples I will include some exercises on how you can prepare for this brain science phenomenon and use it to find your ideal customers and improve your business.

What is split second categorizing?

One of the significant ways our brain is wired is to be on the alert and ready to respond immediately. One of the ways it does this can be found in the way it sorts information. Generally speaking our mind does not take the time to sort information it receives so it tries to find a short hand way to categorize things.  For example if I say to you think of the color blue. Your mind doesn’t go through a million shades of blue to consider options. It simply selects a generic blue and that is what you see. In other words, your mind tries to satisfy requests for information as quickly as possible. This sit he same process that creates stereotypes in our mind.  Here is another word list that your mind will immediately find a common generic answer or stereotype for. As you read these take a second to notice the picture your mind creates:

Sales man

Dentist

Lawyer

Doctor

School Teacher

Scientist

Mayor

Garbage man

Postal worker

Business man

Entrepreneur

Financial Planner

Real Estate agent

Did you notice your mind finding generic or stereotypical responses to these words? Did you notice that your mind also filled in the blanks on settings or context surrounding these words. For example, did you school teacher stand at a chalk board? Did your doctor have a stethoscope? Was your scientist in a lab coat? Did your salesman have a brief case and was he knocking on your door? Most likely you saw some of the same images. These examples of visual shorthand are common in western society. Are the images you saw perfect, complete or in some cases even accurate to some of the people you may know who have these occupations? Chances are you immediately recognize many exceptions to categorizing your mind did. In fact, most of the categorizing we initial do overlooks the people we know that are actually in these professions. Was your first reaction someone that you know in these roles? Probably not. Recognition and association takes too long in the mind. Your brain is wired for speed. Any answer first – correct or specific answer second.

It’s this split second categorizing that has kept us safe. Our brain first separates all things into safe or unsafe. (Or friendly/unfriendly). Then next your brain will sort things into answering whether an object or thing can serve you or it can’t. (Survival mode again.) If it decides that it is something can serve you your brain will further categorize it as to risks involved through association. The brain at this point begins to analyze more critically. it is still categorizing but it is investing more time investigating. (ie. Will it cost too much? Can it really do what I think it can? Is there a risk to explore further?)

This is how our mind works even in business relationships. Here’s the example that I promised. Return in your mind to a recent networking event you may have attended. Preferably a breakfast or lunch meeting where everyone was gathered around a table with the opportunity to introduce themselves. Remember how you felt as different people introduced themselves and their business opportunities. Some of these people were very interesting to you, but you heard enough, you didn’t need to know more. Some of these people were not interesting to you at all.  And lastly, perhaps a few were extremely interesting to you and you knew you needed to connect with them.  What was the difference? This is split second categorizing at work.

You immediately categorized these people into those that could serve your interests and those that could not. Is it true that those same people may have actually had something valuable that could have helped your business. perhaps. But the way they presented themselves and their opportunities caused your brain to categorize them as unimportant to you. And because of that presentation you will most likely never follow up with them or do business with them.

So how can you keep from being categorized as unimportant? How can you be categorized as relevant to others? This important question will have a significant impact on the number of leads you generate. And because of that it will have an immediate effect on your company’s bottom line.

You need to find a way to be categorized as important.  And here are a few suggestions that will help you do that:

(Before I share these suggestions I want to let you know there is a great worksheet for Maximum Results coaching members that will help you be more successful in making your business and brand more important to others. In addition, in our members only area there are more tools for our coaching students that will allow you to sell more, create stronger customer loyalty and become categorized as the expert in your industry. Be sure to check it out at http://www.MaximumResultsCoaching.com)

  1. Understand who your customers are

Only by understanding who your customers really are and what they really want can you create offers that they categorize as relevant to them. By categorizing and profiling your clients first you can begin to recognize how they are going to categorize you. You can profile them based on their sex, age, occupation, income, social status and even education. In this day and age we are encouraged to be politically correct yet the truth is our brain still categorizes people according to race, gender, religious affiliations and so forth. Be sure that you also take these things into consideration.

  1. Recognize their needs and apprehensions

The more you understand and categorize your customers the more you will be able to anticipate what their true needs are and their true apprehensions. I use the word ‘true’ intentionally because in my experience most business owners I have met have never invested the time and effort to truly know how their customers categorize. These business owners assume that since they are in serving a specific industry that they get what their customers want and they know how to communicate it to them. Nothing could be further from the truth. The ways customers categorize changes regularly and the way they need to be marketed to also changes regularly. Buzz words change meaning over time. Opportunities that were once hot become stale. And a negative experience with one brand can paint the entire industry. To be success you must include as part of your strategy a constant mission to stay relevant and important to your clients.

  1. Craft your presentation 

Even if you understand how your customers categorize you will need to invest a substantial amount of time crafting your presentation. A big part of your emphasis should be on the beginning of your presentation. It is said that first impressions are based on the first three seconds of an interaction. This is split second categorizing at work.  I find one of the strongest ways to begin is to use something called ‘pattern priming.’ (We talk more about pattern priming within the coaching program. It is a powerful tool for persuasion and increasing sales.) In a very simply application pattern priming at the beginning of your presentation could include questions that your prospect needs to have answered. Great examples are the questions/statements/headlines that appear on the cover of magazines and newspapers. For example: 5 easy ways to tell if your boyfriend is cheating on you, The number one reason you can’t lose weight, 3 mistakes that business owners make that keep them broke, How I survived an abusive marriage, How to make a million dollars without trying.

Split second categorizing is something that you will never be able to escape. If you learn how to use it to your benefit it can be a great asset for finding your customers and becoming important to them. We only invest in the things that we value. And the first way to increase your bottom line is become relevant to those who can purchase your products and services.

Douglas Vermeeren

Douglas Vermeeren,

Douglas Vermeeren has conducted extensive research into the lives of more than 400 of the world’s top achievers. Douglas Vermeeren knows what they did to get to the top and he can show you how.  He appears regularly on ABC, FOX, CNN, CTV, CBC and is known as the modern day Napoleon Hill. He is the author of 3 books in the Guerrilla Marketing series and is the creator of the hit personal development films The Opus & The Gratitude Experiment. His results based coaching program MAXIMUM RESULTS is currently among the fastest growing in the nation and franchises are now available in selected markets! If you want to make more money as a coach please contact us. For more information on Doug and his programs go to www.MaximumResultscoaching.com or www.DouglasVermeeren.com

Written by douglasvermeeren

July 5, 2013 at 2:20 am

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Brain science increases sales

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brain

The human brain

Over the last decade more than 98.2% of what we thought we knew about the brain has changed.  One of the things we now understand is that there are 5 ways your brain learns and processes information. Each person learns and sorts information differently.

Studies have shown that these principles can have a dramatic effect for people working in customer service or sales related careers.

Some of those results with customers included:

  • Up to 65% increase in sales and sales volumes
  • Up to 60% decrease in customer complaints and challenges
  • Up to 12 hours a week increase in available time
  • 23% increase in referrals

Obviously this all amounts to more money and less frustration. That’s a goal we all share. These skills to be more effective in sales persuasion are completely learnable by anyone.

Another problem you experience is that there are a lot of agents in your industry competing for the attention of your potential clients. No doubt you’ve attended networking events where you have felt that you blended in and were forgotten.

So what does it take to be remembered?

What does it take for a customer to seek you out?

It doesn’t happen by accident. Another powerful technique that recent brain science has uncovered is called Pattern Priming. One of the benefits of Pattern Priming is that it allows you to position yourself as the person in the room that ‘everyone wants to talk to.’

Pattern Priming is a key to:

  • Generating the right leads
  • Prime your prospects to self select and make purchasing decisions easier
  • Create an ‘elevator speech’ that gets people excited
  • Position yourself as the expert

If you want to learn about how these tools could enhance your bottom line, we will be conducting a training in March. Due to the nature of this training we don’t have room for hundreds to attend. Instead we can only accommodate a small group to work with one on one.

The cities we will visit include:

Calgary, AB – Edmonton, AB – Vancouver, BC – Victoria, BC -Toronto, ON -Portland, OR – Scottsdale, AZ-  Los Angeles, CA –  Las Vegas, NV –  New York, NY –  Honolulu, HI

This post is just to touch base and begin a conversation to see if this might be something you would be interested in learning more about.

If so please send us an email to doug@douglasvermeeren.com with you contact information.