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Warning: Motivational Speakers Can’t Afford To Make Mistakes

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10X Your Speaking Business Douglas Vermeeren are you right?

Over the last few months Doug Vermeeren have seen that many speaker trainers are starting to appear on the scene, while some of them have some interesting ideas most of them are sharing information that doesn’t work at a high level in todays marketplace. Ideas and concepts such as developing signature speeches, seeking out paid speaking events and so forth are very limited (if they will get you results at all)

The speaking business is undergoing a massive shift right now – simply due to the massive volume of people that are entering the speaking profession. That means that if you want to have a platform or a business you will need to be more valuable than anyone else in todays marketplace.

Those who cannot level up will be natural processes find themselves irrelevant in a hurry.

If you have a brilliant message you owe it to yourself to level up what you do. And that begins with getting better people to teach you. You can’t settle for paying someone who doesn’t have the skills to get you what you need in todays marketplace. Life is too short and you don’t have it to waste on theories that don’t work or tools that are decades old. If you want to become the best you need the best to help you. Good intentions and a heartfelt “speaker trainer” won’t get you there in today’s marketplace.

#10XYourspeakingbusiness #douglasvermeeren #topspeakertraining #speakersuccess #becomeaspeaker

Titles? For Public Speakers?

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by Douglas Vermeeren 10X Your speaking Business

10X Your Speaking Business Douglas Vermeeren Titles

Here’s something interesting. In fact, so much so I am really thinking of writing an article about it. I was on Linkedin this morning checking out speakers and how they are marketing themselves. I was astounded at all of the interesting (sometimes crazy) Almost always unprovable, often inflated titles that they are using to describe themselves. Here are a few (and please share your thoughts on this do you think these help your marketing and attract customers to you? Do you use one? If so, why? Do you think these titles add or diminish credibility? Please share your thoughts.)

Amazing
Authentic
Top
#1
Most distinguished
Award winning
Ruthless
Best Selling
Expert
Customer approved
Most powerful
Best results
Results driven
Life changing
#1 rated
Voted most
Voted Best
Customers choice
The Original
Aspiring
Most passionate
Balanced
World’s best
Elite
Champion
Most trusted
Premium
Memorable

 

If you have any others please list them. I’m interested to open this one for discussion. And by the way if you think those titles are bad I found this while looking around on this subject: http://sobadsogood.com/2016/11/13/heres-20-of-the-most-ridiculous-job-titles-in-history/

Secrets of selling from the Stage tip#13, Douglas Vermeeren 10X Your Speaking Business

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10X Your Speaking Business Douglas Vermeeren Sell

Selling from the Stage – Secret tip #13
by Douglas Vermeeren 10X Your Speaking Business

It is important to always remember that people buy emotionally and they back it up logically. Where most speakers fumble the ball is in understanding how to transition effectively from emotion to logic in the purchasing decision process. Most speakers have a clear distinction between their teaching and their pitch and this is where the sales break down occurs with most audiences.

This concept of transition when executed correctly guides the audience to keep the emotional high that got them interested and keeps their momentum high through all steps needed to complete the purchase.

One of the techniques we use in our Secrets of Selling from the Stage program to facilitate this transition is to use transition phrases which guide the audience into a state of logic without compromising the emotion.

One example of these transitional phrases leading into the logical portion of your offering is to start by sharing a date. For example, You’ve just been teaching and the emotional connection with the audience is high. you sense its time to proceed with your offer. You simply shift by saying “On October 16 & 17 I am going to be coming back to this location to teach more on the principles I’ve just shared.” That’s the transition.

So rather than leading with “I am going to do a workshop.” (That’s pitchy and the audience knows the pitch is coming.) or even worse, “I’d like to share an opportunity.” (The audience braces themselves because here comes the ask.)

Instead by starting with the date the audience begins to shift to logic by asking themselves what they re doing on the dates mentioned. After you’ve subtly got them thinking about the logistics of how they will attend you can begin to ease into your offer.

END RANT

 

10X Your Speaking Business Douglas Vermeeren level upAre you ready to level up your speaking business? Douglas John Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #10X YourspeakingBusiness #topspeakingtraining #sellfromthestage #secretsofsellingfromthestage

 

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Are you a speaker looking to grow your business? Here’s two quick tips for you.

By Douglas Vermeeren, 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren level up

I have been a speaker for more than a decade now. (actually maybe even closer to two) and I have seen a few things along the way. Some of these strategies for growing your speaking business have been awesome and some not so great. Recently I was asked by one of my students what is the absolute best way to grow your speaking business and I had two specific ideas come to mind. Here they are:

 

1) Remember that your business is connection

Most speakers follow a very traditional approach where they prepare their presentation and then present. Their presentation if you follow them around for a while is basically the same no matter who, where or when they are presenting. And believe it or not this is not just a beginner mistake. I was recently at an event with a very well-known speaker who you would certainly know. I have shared the stage with him multiple times before and guess what each time (including this time – which is ten years since the first time I shared the stage with him) his presentation is identical to every other time I have seen him speak. Naturally there were others in the audience who had heard him before who probably also noticed. All the jokes, stories and points he shared were exactly where they were last time. Did he connect with his audience? NOPE. I have to give it a great big fat fail. Connection is what keeps your audience coming back and also staying connected between talks too. (More on this in another post, but for todays purposes I’m am just going to stress that you need connection or your speaking business will not survive.)

 

2) Leveraging authority and relationships

The second point in these two steps has helped me to grow my speaking business faster than any other idea. I call this one leveraging authority or relationships. It is quite simple actually. When I first started as a speaker (and you might be here right now) no one knew my name. And because I was so new and invisible no one really cared either. It was difficult to get speaking gigs on my own and even more difficult if I was hosting my own event to get people to come. Quite by accident I was invited to share the stage with some speakers who were well known. (If my memory serves me correctly it was Brian Tracy and Jack Canfield.) Now those two guys are very well know internationally and excellent speakers. being part of the event with them immediately increased my credibility and contributed to my database. You can imagine I was also able to use the marketing that featured me with those guys in many of my future marketing. here’s a link actually to an early TV commercial that had Jack Canfield, myself and another speaker. Check it out: https://www.youtube.com/watch?v=V1AutPT4HCk

 

Leveraging authority has helped me grow my brand quickly and powerfully. One of the things that also really helped was I acquired tickets for many of the groups or individuals I knew would hire me to speak but had never heard of me. Naturally they would have to sit through me to get to someone like Brian or Jack. This strategy was great for getting me booked.

 

Anyways, I am sure I will share much more on these two points and others in the future but for today there are a few things to think about.

 

END RANT

Douglas-Vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

 

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

Why most “speaker trainers” can’t help you grow your business?

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Why most speaker trainers can’t help you grow your business?

By Douglas Vermeeren

3573-frank_warren_-_2_-_june_2013-1024x654Recently I have noticed that there are more and more speakers who are including in their business offerings the ability to teach other speakers how to grow their business. This trend includes teaching new speakers how to craft a “signature” talk, present or “rock” the stage, speak internationally,  or grow your non-speaking business by incorporating public talks into your marketing strategies. While most of these ideas are good concepts to grow your business those presenting them are not able to get you to the results you need. And here’s why:

  • Most of those who are representing themselves as speaker trainers currently have never achieved success themselves. (You will never rise higher than the person teaching you. If they have never cleared 6 figures neither will you.)
  • Most have added speaker training to the their business because they aren’t making enough money elsewhere. (If a person is a speaker trainer they shouldn’t be offering other things. The idea of “Jack of all trades master of none” applies here.)
  • Many of those teaching speaking are teaching outdated practices. (The concept of a  “signature talk” hasn’t worked since the 1990’s. Most speakers are not paid a fee to present a “signature” talk in today’s market. the only ones that actually use these today are celebrities, athletes and politicians.)
  • Most of the speaker trainers today don’t know or teach anything about the business part of speaking. (Most focus on presentation skills, which is okay. But the presentation is only a fraction of the speaking BUSINESS. If you don’t have the business part figured out you won’t be speaking for long no matter how polished your presentation is.

The speaking business is one of the most competitive professions in the world. If you are going to rise to professional levels in this business you will need support. So if you are looking for a speaker trainer what should you look for? The first thing you need to establish are your specific goals as a speaker and what you are hoping to accomplish in your speaking business.  I recommend setting goals and getting clarity in the following areas: (And then before hiring a speaker trainer ask if this person has the experience to help you get there. when I say experience they should actually be doing it themselves. If they aren’t doing it they won’t be able to give that set of skills to you either.)

What niche do you want to be recognized in? (Does this trainer have experience in helping speakers to position people like you in that niche.)

Do you want to be thought of as a competent leader in your niche? What does that mean? (Each niche has a set of rules on how they find and position their leaders. If the speaker trainer you are thinking of working with isn’t the leader in their arena they don’t know a thing about positioning. What will they be able to teach you?)

What does your business model look like? (does this trainer understand what business models are currently working in today’s marketplace. In a recent training in London, UK my students and I identified nearly 250 business models for the modern speaker. Most people today teach on average 2 -3. Yikes!!!)

What would an effective customer funnel look like for you speaking business? (Again most speaker trainers today don’t understand the importance of a funnel. The bottom line is that if you don’t have a predictable path for your student then you won’t have any. No student = broke.)

What product, workshops or services will you offer, what will you charge and where will you put them in your funnel? (Most speakers feel like maybe they want to have a book. Books used to have power and authority but with he over saturation of print on demand companies no one places prestige on having a book any more. Everyone has one. They mean very little nowadays. There are many products better than books. Having said that there are some cases where books still work. But they don’t work well for everyone. I should also mention that products correctly created sell themselves and also position you as an expert – if you have the right product.)

How often do you want to speak? Getting speaking gigs is one of the most important aspects of your business. If you are not speaking you are not a speaker.  Make sure you select a speaker trainer who understands the 5 kinds of speaking gigs available to you in todays marketplace and that they know how to find these.

Joint Venturing with other speakers is one of the fastest ways to grow your business today. Who do you want to share the stage with and how will you get there. Is the speaker trainer you want to work with connected enough to help you get those joint ventures? Have they done enough of them to know how they work?

How will you get an audience to continue the relationship with you? Many refer to this part as selling from the stage. Selling from the stage is an important part of this business, but continuing the relationship can be done in many ways. In addition it is important to recognize that there are many different ways to sell from the stage. Some of the those ways will work better with your personality. Most speaker trainers today fail in the sense that they only know, practice and teach their way. They create clones of who they are and their selling style doesn’t work for everyone. You need to find and develop your style so that its effective and comfortable.

How will you create excitement around yourself in an oversaturated industry? In a world where there are too many speakers, coaches and trainers how will you stand out and make yourself valuable and visible? One of the essentially that speaker trainers need to understand today is how to use media to position themselves. This includes traditional media like TV, radio, print and also includes social media. (Truthfully many in the upcoming generation are wizards at social media. But social media is only part of the equation. Social media is quickly becoming just noise. Alone it isn’t going to give you the results you need.)

There are many other thoughts I share with my students to consider before they decide on who they want helping them build their speaking business. But one thing I always ask them to consider is this: THIS IS YOUR SPEAKING BUSINESS. GET THE VERY BEST PEOPLE HELPING YOU. THERE IS NO SENSE LEARNING HOW TO DO IT WRONG.

Speaking is a business. And if you are serious about that business you need to get serious about who you have helping you.

Click here to see what these speakers have to say about some of the tools I have to share: https://www.youtube.com/watch?v=fp2mAChsRWc

I have been training speakers for years. I have been able to show them how in my first six months as a speaker I was able to generate over 7 figures. I have been able to show them how to get more speaking gigs. JV with some of the top leaders in the business today. I have shown them how to speaker internationally. I have shown them how to get on TV, radio and print. And I have shown them a multitude of others things that are needed for a successful speaking business that most do not even know about.

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If you are ready to grow your speaking business drop me a note and I am happy to send you some free tools on growing your business today.

the-speaking-business-multiplier-bannerDouglas Vermeeren

The Speaking Business Multiplier

 

Douglas Vermeeren, The Speaking Business Multiplier at London UK Most powerful Personal Development Event!!!!

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Are you coming to London’s most powerful personal development event? I’ll be there will incredible tools for speakers. If you are interested to grow your speaking or coaching business you will not want to miss this session where I will give you the tools that will take your speaking business to higher levels of influence, opportunity, reputation, credibility and income!

Learn how I was able to JV with some of the top speakers in the world, get on more stages, open up massive doors of opportunity and take my speaking business to over 7 figures!

If you are a coach or speaker you will not want to miss this session!

And here’s a link to a free ticket for you! Don’t miss out! https://theukcompany.isrefer.com/go/exhibtion-tickets/D653V/

http://thebestyouexpo.com/speaker/douglas-vermeeren/

douglas-vermeeren-600

Millionaire Training Systems – Douglas Vermeeren quote 1-1

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Millionaire Training Systems - Douglas Vermeeren quote 1-1

Millionaire Training Systems – Douglas Vermeeren quote 1-1

Use your time wisely. It is your greatest asset and cannot be replaced once spent. Use of time is a key factor that separates the wealthy from the broke. – Douglas Vermeeren from Millionaire Wisdom

Written by douglasvermeeren

November 30, 2013 at 12:28 am

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