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Most Speakers Don’t Really Have a Business – Douglas Vermeeren

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Most speakers don’t really have a business — Douglas Vermeeren 10X Your Speaking Business

10X Your Speaking Business DOuglas Vermeeren are you broke?
The speaking and coaching industry is one of the fastest growing industries on the planet. But… that doesn’t mean it is the most prosperous for most involved. In fact, most speakers I’ve met over my decades as a speaker are broke. I have been to all kinds of events, speakers conferences, speakers associations (likes CAPS, NSA Global Speakers Federation etc.) and Yes, most speakers are broke. and why?
Simple. They don’t really have a business. The run from one speaking event to trying to find a gig at the next. In between they are lost and struggling. The reason why is they don’t have a business strucutre for their speaking business. most speakers confuse speaking with the business. The truth is you need to put both of these elements together. Speaking + Business = Speaking Business.
Some of the elements that most speakers are missing from their business include: Customer support, Customer management, Customer acquisition, Proper content development within the framework of a business structure, sales funnels, creating proper products, getting speaking gigs, Getting speaking gigs that build your brand and are profitable and so many other quesitons they jsut don’t know how to ask.
My challenge to you: Take some time and seriously look at your speaking business. What do you really have? What systems are actually supporting you? What are you missing? How can you level up? And what needs to happen in order for you to grow?
End Rant

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Titles? For Public Speakers?

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by Douglas Vermeeren 10X Your speaking Business

10X Your Speaking Business Douglas Vermeeren Titles

Here’s something interesting. In fact, so much so I am really thinking of writing an article about it. I was on Linkedin this morning checking out speakers and how they are marketing themselves. I was astounded at all of the interesting (sometimes crazy) Almost always unprovable, often inflated titles that they are using to describe themselves. Here are a few (and please share your thoughts on this do you think these help your marketing and attract customers to you? Do you use one? If so, why? Do you think these titles add or diminish credibility? Please share your thoughts.)

Amazing
Authentic
Top
#1
Most distinguished
Award winning
Ruthless
Best Selling
Expert
Customer approved
Most powerful
Best results
Results driven
Life changing
#1 rated
Voted most
Voted Best
Customers choice
The Original
Aspiring
Most passionate
Balanced
World’s best
Elite
Champion
Most trusted
Premium
Memorable

 

If you have any others please list them. I’m interested to open this one for discussion. And by the way if you think those titles are bad I found this while looking around on this subject: http://sobadsogood.com/2016/11/13/heres-20-of-the-most-ridiculous-job-titles-in-history/

Secrets of selling from the Stage tip#13, Douglas Vermeeren 10X Your Speaking Business

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10X Your Speaking Business Douglas Vermeeren Sell

Selling from the Stage – Secret tip #13
by Douglas Vermeeren 10X Your Speaking Business

It is important to always remember that people buy emotionally and they back it up logically. Where most speakers fumble the ball is in understanding how to transition effectively from emotion to logic in the purchasing decision process. Most speakers have a clear distinction between their teaching and their pitch and this is where the sales break down occurs with most audiences.

This concept of transition when executed correctly guides the audience to keep the emotional high that got them interested and keeps their momentum high through all steps needed to complete the purchase.

One of the techniques we use in our Secrets of Selling from the Stage program to facilitate this transition is to use transition phrases which guide the audience into a state of logic without compromising the emotion.

One example of these transitional phrases leading into the logical portion of your offering is to start by sharing a date. For example, You’ve just been teaching and the emotional connection with the audience is high. you sense its time to proceed with your offer. You simply shift by saying “On October 16 & 17 I am going to be coming back to this location to teach more on the principles I’ve just shared.” That’s the transition.

So rather than leading with “I am going to do a workshop.” (That’s pitchy and the audience knows the pitch is coming.) or even worse, “I’d like to share an opportunity.” (The audience braces themselves because here comes the ask.)

Instead by starting with the date the audience begins to shift to logic by asking themselves what they re doing on the dates mentioned. After you’ve subtly got them thinking about the logistics of how they will attend you can begin to ease into your offer.

END RANT

 

10X Your Speaking Business Douglas Vermeeren level upAre you ready to level up your speaking business? Douglas John Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

#douglasvermeeren #10X YourspeakingBusiness #topspeakingtraining #sellfromthestage #secretsofsellingfromthestage

 

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Are you a speaker looking to grow your business? Here’s two quick tips for you.

By Douglas Vermeeren, 10X Your Speaking Business

10X Your Speaking Business Douglas Vermeeren level up

I have been a speaker for more than a decade now. (actually maybe even closer to two) and I have seen a few things along the way. Some of these strategies for growing your speaking business have been awesome and some not so great. Recently I was asked by one of my students what is the absolute best way to grow your speaking business and I had two specific ideas come to mind. Here they are:

 

1) Remember that your business is connection

Most speakers follow a very traditional approach where they prepare their presentation and then present. Their presentation if you follow them around for a while is basically the same no matter who, where or when they are presenting. And believe it or not this is not just a beginner mistake. I was recently at an event with a very well-known speaker who you would certainly know. I have shared the stage with him multiple times before and guess what each time (including this time – which is ten years since the first time I shared the stage with him) his presentation is identical to every other time I have seen him speak. Naturally there were others in the audience who had heard him before who probably also noticed. All the jokes, stories and points he shared were exactly where they were last time. Did he connect with his audience? NOPE. I have to give it a great big fat fail. Connection is what keeps your audience coming back and also staying connected between talks too. (More on this in another post, but for todays purposes I’m am just going to stress that you need connection or your speaking business will not survive.)

 

2) Leveraging authority and relationships

The second point in these two steps has helped me to grow my speaking business faster than any other idea. I call this one leveraging authority or relationships. It is quite simple actually. When I first started as a speaker (and you might be here right now) no one knew my name. And because I was so new and invisible no one really cared either. It was difficult to get speaking gigs on my own and even more difficult if I was hosting my own event to get people to come. Quite by accident I was invited to share the stage with some speakers who were well known. (If my memory serves me correctly it was Brian Tracy and Jack Canfield.) Now those two guys are very well know internationally and excellent speakers. being part of the event with them immediately increased my credibility and contributed to my database. You can imagine I was also able to use the marketing that featured me with those guys in many of my future marketing. here’s a link actually to an early TV commercial that had Jack Canfield, myself and another speaker. Check it out: https://www.youtube.com/watch?v=V1AutPT4HCk

 

Leveraging authority has helped me grow my brand quickly and powerfully. One of the things that also really helped was I acquired tickets for many of the groups or individuals I knew would hire me to speak but had never heard of me. Naturally they would have to sit through me to get to someone like Brian or Jack. This strategy was great for getting me booked.

 

Anyways, I am sure I will share much more on these two points and others in the future but for today there are a few things to think about.

 

END RANT

Douglas-Vermeeren-600Are you ready to level up your speaking business? Douglas Vermeeren is the Speaking Business Multiplier and the CEO of 10X your speaking Business and host of the popular 10X your speaking business show. His tool are helping speakers: Create highly profitable speaking businesses, Position themselves as experts, Attract media attention, Get publishing deals, Get more speaking gigs, Speak internationally and JV with other top names in the business. Douglas Vermeeren has done this and more and now his systems and secrets can be yours. His clients include beginning speakers all the way to movie and music celebrities, professional and Olympic athletes, top business leaders and other speakers just like YOU!

 

He has been consistently rated by the media as the top speaker trainer in the world today with the most comprehensive and powerful tools available. Other trainers stop at presentation skills while Vermeeren is the only one who helps you build the speaking business systems that you need for success. Now is your opportunity to find out why all the top speakers are working with him! http://www.DouglasVermeeren.com

 

 

Important notice! 10X Your Speaking Business – Douglas Vermeeren

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10X Your speaking business - douglas vermeeren death of old

In Memorium: Today we announcing the passing of the old way of being a speaker. That’s right the old way is gone. If you are a boring presenter, that delivers a scripted signature speech in front of a long and draw out powerpoint you no longer have a place in this market. That’s not the way we do things anymore. Do you want to learn what’s going on today? PM me for the link to the FREE webinar I am hosting on Wednesday September 27th. It is 100% free  to attend. If you re a speaker in todays marketplace you cannot afford to miss this discussion on the future of your industry #douglasvermeeren #10Xyourspeakingbusiness

Douglas Vermeeren, The Speaking Business Multiplier at London UK Most powerful Personal Development Event!!!!

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Are you coming to London’s most powerful personal development event? I’ll be there will incredible tools for speakers. If you are interested to grow your speaking or coaching business you will not want to miss this session where I will give you the tools that will take your speaking business to higher levels of influence, opportunity, reputation, credibility and income!

Learn how I was able to JV with some of the top speakers in the world, get on more stages, open up massive doors of opportunity and take my speaking business to over 7 figures!

If you are a coach or speaker you will not want to miss this session!

And here’s a link to a free ticket for you! Don’t miss out! https://theukcompany.isrefer.com/go/exhibtion-tickets/D653V/

http://thebestyouexpo.com/speaker/douglas-vermeeren/

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The Purpose of your speaking business is positioning

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The Speaking Business Multiplier 1.jpgOne of the most important thing that is often forgotten about speaking is that it is really an exercise in positioning. As a speaker you have the ability, if you do it correctly, to position yourself as an authority, expert and trusted adviser to the audiences you address. Most speakers forget the importance of position and that is why most speakers are quickly forgotten soon after the events they speak at.

Position yourself as an expert begins with becoming a master of your subject. Many speakers ask me how do I know which aspect of my subject should I study? There can be so many things to learn about a subject how can you determine what should be included in your content or not? The answer is very simple. What are the problems that your audience is trying to solve. Once you discover the significant problem they are struggling with you can then structure your learning and presentations to seek out and share those solutions. Or naturally as you become highly versed in that area of your expertise you can create solutions that have never been available until you.

Positioning is power. Yet again, most speakers do not consider their speaking assignment very impactful. Each opportunity to share your perspective and voice is an opportunity for positioning. Too many speakers play it safe and keep their opinions to themselves. They avoid controversy. They avoid sharing ideas that rock the boat. They present in ways they have seen others present a million times and avoid taking risks, being creative and offering a change to the status quo. I challenge you to use all of these elements in your positioning.

Expert position is really about standing out and being recognized as unique and different. Unique and different never happens by accident. You must strategically decide who you want to be and what position you want to own. When you know this you can begin to shape your presentations to leave that impression.

decide today who you will be and what you want to be known for. then get busy and start creating it. It’s that simple.