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Is your business average or extraordinary?

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Powerful Thinking Powerful Results

Powerful Thinking Powerful Results

Is your business average or extraordinary?

By Douglas Vermeeren

Average is defined as ‘being common.’ Common is not something that stands out. Nor is it something that produces extraordinary results. Achievers are never common, average or normal. They are extraordinary. That should be your goal!


While there are many people that are satisfied to be average, my assumption is that the reason you selected this book was because you would prefer to be extraordinary.


What is your standard of excellence? What is extraordinary to you? Often times we let the idea of extraordinary frighten us. At first glance it may seem that it will take too much work and require a high level of commitment.


Here is a the truth that will change everything for you: Extraordinary is found in doing the little things in an extraordinary way.


Johann Wolfgang Goethe said it this way, “To have more you must become more.”


Hard work

Michelangelo made an interesting observation once, he said, “If people knew how hard I had to work to gain my mastery, it wouldn’t seem wonderful at all.”


To be extraordinary you need to put in hard work.


I found this first hand when I was working a summer job in college. My job was to sell pest control door to door in southern California. The days were hot and it was easy to justify taking a break to sit in the shade or go find a place to get some lemonade.  But I found that when the others stopped if I kept going for one more street of contacts that my paycheck would be significantly larger.  Just one more street was my commitment.


Each day of one or two extra streets added up and soon I found that my level of success was dramatically different than those who were satisfied to stop at what was simply required.


The same is true on many levels. If you would experience lasting success you must learn the principle of over delivering or going the extra mile. When you over-deliver people will seek you out as the one who is genuinely concerned about them and their business. They will seek you out and you will be considered the expert and person to trust.


Finding your uniqueness

What makes you extraordinary while everyone else in the room is average? Think about it. Everyone feels that they are unique and special. And they are right we each have unique things that make us very different than everyone else. But if you were to ask 100 people what makes them different, and I have. You would find more than 80% of the people would give you similar answers.


Everyone is unique with special gifts and attributes. Very few people have invested the time and consideration to find what it is that really makes them unique and extraordinary.


And the most unique people are the ones who actually do something with their discovery.


Doug Hall author of the book Jump start your business brain, lists as one of the three key things that aids in business success is to have a business that is ‘dramatically different.’ The trouble is that too often we deliver our business in the same way that everyone else does and everyone else expects. In the end we get the same results that everyone else is getting.


CAUTION: It is important to point out that being different does not necessarily mean a person is extraordinary. We have both met many people that are very different. (Just take a walk in Times Square in New York City and you’ll understand what I mean.) Often these ‘different‘ people are not really leading lives that I would call extraordinary.


In addition to being ‘dramatically different,’ we need to be ‘dynamically different.’


To be dynamic is to be active, energetic, forceful, and powerful.


In what way are your differences dynamic? In what ways are they contributing to greater success and achievement?


Dynamic differences are not accidents

Dynamic differences don’t come about by accident. They come through exploration and consideration. They will come as you use your imagination to look for ways to make a difference that is active, energetic, forceful and powerful.


Are you average or extraordinary?

Are you average or extraordinary?

Albert Einstein said, “Imagination is more important than knowledge.”


What can you imagine and create that will make you different? What will you do that will cause you to be remembered as extraordinary? How can you deliver that difference in a dynamic way?


Your most important asset is your ability to imagine and create. Are you using that gift enough in your daily activities?


For more on becoming extraordinary in your business be sure to check out or


Douglas Vermeeren

Douglas Vermeeren,


Douglas Vermeeren has conducted extensive research into the lives of more than 400 of the world’s top achievers. Douglas Vermeeren knows what they did to get to the top and he can show you how.  He appears regularly on ABC, FOX, CNN, CTV, CBC and is known as the modern day Napoleon Hill. He is the author of 3 books in the Guerrilla Marketing series and is the creator of the hit personal development films The Opus & The Gratitude Experiment. His results based coaching program MAXIMUM RESULTS is currently among the fastest growing in the nation and franchises are now available in selected markets! If you want to make more money as a coach please contact us. For more information on Doug and his programs go to or

Written by douglasvermeeren

July 9, 2013 at 1:19 am

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