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You can’t sell like it’s still 1982

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Times have changes. In fact, they have changed in every industry on the planet. They have changed int he way we communicate and also in terms of what we expect from each other. Recently I had a conversation that led to a sales presentation at a coffee shop. I do this quite often because I want to learn about what’s happening in the world of sales and since I teach sales I want to see regularly what is happening in the marketplace. From time to time I see some awesome ideas and strategies at work. Other times I see some crazy stuff that is basically laughable. This is one of those experiences.

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However although at the time to me it was laughable it was also quite tragic because this isn’t the first time I saw this and I fear that it might still be pretty common. I call the approach I’m about to share “selling like it’s ’82” Why? Because this kind of crap actually used to work.

So here’s what happened:

I met this “Flashy” dressed guy at a local networking group. He had a handshake that was a little too excited for my tastes. He expressed interest in me, but honestly I could feel that he was trying to restrain himself from blurting out his pitch. Within seconds everything switched to his excitement about this amazing venture he found. it was changing lives and had scientific data to back it up and everything. Within the three minutes we had together he tried to cover the entire companies history, present, future, founders, marketshare, potential for return and compensation plan. Very overwhelming.  He concluded with an invite to continue the conversation over coffee.

I could tell when I said yes he felt he had qualified me.

When we met he went directly into the presentation and shared with me everything he had ever learned about the company, its directors and every positive testimonial the company had ever received.

Every time I would nod my head he would declare, “See, you get it. Right?”

He attempted several sales tactics that I knew he had learned from their outdated sales materials. He used obvious tie-down questions, yes-frames and standard trial closes. His presentation although glossy didn’t resonate with me and at the end of the meeting he began to push using his approach to why everyone should logically be part of this important and revolutionary crusade. I declined.

And now here we are at this article.

In the 1980’s you could sell if you were slick.

Today requires authenticity.

In the 1980’s you could sell of you were tactic driven.

Today requires relationship before tactics.

In the 1980’s you could be pushy and use hard closes.

Today requires that you recognize that people are intelligent.

Overall it was an interesting experience. I hope for those of you reading this involved in sales you recognize that authenticity, relationship with proper use of tactics and solving real problems that your prospect recognize and want to solve will help you. People do want to buy from good salesmen. What they don’t want is to be sold by a crappy one.

Sales people have a bad reputation. It seems that no matter where you go sales people are interrupting your life to offer you things that you don’t want, need or have an interest in. Their timing is terrible as they show up at your office, on your doorstep or on the phone. Sales people are often seen as scripted robots on a mission to separate your from your cash and often their tactics leaving people feeling cheated or swindled.

If you find yourself nodding along to the sentiments above it might be time to slow down. The truth of the matter is that all people are sales people. You included.

Sales is an essential part of human existence. Sales is often perceived as transactional encounters where people are exchanging money for goods or services. While this is an essential part of sales, (you couldn’t eat without these kind of exchanges) sales is much broader than this limited view.

Sales includes all forms of influence and sharing of ideas. Sales includes even the way we talk to ourselves. (More on that another time.)

So why do we hate sales people so much. Recently I conducted a survey online in the hopes of understanding why we all have such contempt for sales people and for those of us who are dedicated to becoming likeable and trusted sales people what we can do to become more likeable.

douglas-vermeeren-600Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in sales, personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of “Learn to Sell or You’ll die” program which helps you sell more.

 

Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. Enterprise magazine calls him Canada’s Tony Robbins! He is the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others. http://www.DouglasVermeeren.com

 

2 Responses

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  1. It’s really a nice and useful piece of information. I’m satisfied that you
    simply shared this useful information with us. Please stay us informed like this.
    Thanks for sharing.

    Quotes Tadka

    July 7, 2017 at 6:41 pm

  2. Excellent article. Thank you so much for your expertise.

    The Unbiased Blog

    July 17, 2017 at 7:52 pm


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