The Speaking Business Multiplier – 6 Keys to Becoming a million dollar speaker
Success in the speaking business is something most professional speakers stove to attain. But the truth is that the personal development or self improvement industry is one of the most competitive fields on the planet. Everything thinks they have powerful advice to share on how to make life better and all want to be rewarded handsomely fro sharing those insights. While many of these lessons are powerful concepts for positive change very few of the “thought leaders” who share them actually rise to high levels of financial success.
I was very fortunate early in my speaking career to find some amazing mentors and as a result I have constructed and followed a system which made me almost immediately financially successful. In my first 6 months as a speaker I earned more than1.6 million dollars US and have had a successful speaking business ever since. Here are a few of the things I see most speakers missing today that make a big difference.
1)Get a mentor – Most speakers are used to sharing advice and not giving it. If you can find a mentor or a coach that understands how to make money in the speaking business and establish yourself as an expert you are much further ahead in this highly competitive business.
2)Develop high level expert content – Content is indeed king. Most of the people populating this business today have very generic and predictable content. You need to be able to solve real problems and take people deeper into your subject of expertise than anyone else.
3)Use a proven business model – Most speaker stop at accepting a fee for a speech or have added a few products or coaching programs or workshops. While those things are all great streams of income they are not the most effective way to monetize your speaking business. (More on this in a future post)
4)Use media and leverage authority – Most speakers remain relatively unknown and hidden in the marketplace. They do not know how to attract media and are too afraid to invest in a publicist or support team.
5)Get on the right stages and build boundaries – Most speakers who are broke will speak anywhere, for any fee and say YES way too much. Recognize that there is a such things as a wrong audience!
6)Build a relationship – One of the big mistakes I see regularly from speakers is that they are too eager to rush an audience into a high priced product or seminar. The audience feels like they are simply a number or a transaction. Focus on providing value first, establishing your credibility as a true solution first and that you are genuinely concerned about the results your audience needs first. If you do these things you will have earned the right to be bold as your audience will want to continue the relationship.
Douglas Vermeeren is the Speaking Business Multiplier. Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of The Personal Power Mastery program which helps you unlock your most powerful self and created positive changes in your life.
Vermeeren is the author of 3 books in the Guerrilla marketing series and one in the Dummies book series. He is also the creator of the personal development films The Opus, The Gratitude Experiment and The Treasure Map. Enterprise magazine calls him Canada’s Tony Robbins! He iOS the regular featured achievement expert on FOX, FOX Business, CNN, ABC, NBC, CTV, CBC and others. http://www.DouglasVermeeren.com
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