The Speaking Business Multiplier – 3 Tips to think about developing content – Douglas Vermeeren
While you’d think that content and acquiring content would at the top of the priority list for people wanting to be considered experts in the field of speaking, coaching and training – it isn’t always. Over the last several decades I have been involved in the personal development business I’ve seen many who just don’t feel that constant preparation, improvement or education is that important. I regularly see speakers who prepare a speech only after they have an event booked and I’ve also seen others who prepared one speech a long time ago and every time (even to the same audience) bring out that same speech. This is a short cut. And although it may be the easy way it will never open up the doors for you to be considered an expert or a person with solutions of any depth.
I suppose it’s very similar to the one hit wonders of the music business. Or better yet like a pianist with only one key to play. LAME.
Here are 3 thoughts to think about when preparing your content that will help you to position yourself as an expert, be prepared for any event you are called upon without notice (And this happens often for higher level speakers) and lastly, to become profitable as a speaker.
- Read, research, watch, listen and learn every single day. I would even suggest multiple times a day. The flow of ideas into your mins on the subject you speak about needs to be constant. Almost to the point of overflow. As it overflows in your mind it will fill the minds of those you present to. In their minds you will be the well from which they know they can gain the answer. The only way that you can become that is if you first fill your mind. An old hindu saying says it best: An empty vessel can fill no other cup. Obviously it goes without saying that from the beginning I hope you have chosen a subject that you are excited about. If you are truly excited about this subject matter you’ll find that this quest for content isn’t a burden but an exciting opportunity. And I should mention if you aren’t cited about your subject it will be very difficult to get others excited about it.
- Record and sort it as though you were to teach it. When we learn with purpose we retain and record things in a more powerful way than if we to simply read something. I invite all of my students to record the content they are researching as though they had to teach it. As they look at how their research can help and bless the lives of their students they have all found amazing results. One of the most powerful being is that have immediately started to recognize what has been most valuable and practical in their research. They have been able to recognize where in their presentations these new findings have been able to fit. They have also noticed that their level of expertise has risen among their audiences. It really does become clear which speakers are consistently learning and which are just coasting. Naturally as you learn to teach your students will also feel who really cares.
- Look for ways to share what you are learning outside of your presentation. More and more I am seeing a massive shift in the personal development and speaking industry. No longer are people able to maintain a career simply as “a keynoter.” In order to thrive in this business it is necessary to expand to other platforms and areas such as coaching, mentoring, masterminds, products and an array of other platforms. One of the other necessities is a social media presence. Daily communication to your tribe or community is becoming more and more of an expectation. And the more your visibility and stature in the industry rise the more it is expected of you. Your daily content quests are a great way to find and prepare information to share. It needn’t be long but it definitely needs to be consistent.
Douglas Vermeeren is the Speaking Business Multiplier. His clients include beginning speakers all the way to celebrities, athletes, top business leaders and more. His focus is on helping them to develop high profit speaking, coaching and training businesses. He is the author of three books in the guerrilla marketing series and filmmaker behind 3 of the most popular personal development films of all time.
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