12 areas profitable speakers get figured out in their business – Douglas Vermeeren
12 Areas you need to figure out if you are going to be a profitable speaker
By Douglas Vermeeren, The Speaking Business Multiplier
The title of Speaking Business Multiplier was given to me by one of my speaking students. It was one thing for me to create success in my own speaking career. We tend to create success for ourselves as a matter of survival. Often those who do amazing things for themselves are not great teachers when it comes to transferring that success to others. But I have figured out some systems that have helped others to do what I have done and help many others get on that path. The student that called me by this title was able to take his business from a steady moderate income comparable to a hobby to a full time career making over 7 figures.
I believe that you can too. Again I’ve seen it many times in the lives of my students and in other speakers around me. If you want to be successful in this business the first thing you need to do is start looking at it like a business.
As I’ve had the chance over the last 10 years or so to speak along side some of the industries top names I have seen many similarities in their business practices. I have also seen the differences in the way they do many things that make their business thrive while others experience difficulty.
I’ve worked with them and spent quite a bit of time with top speakers privately and behind the scenes. I can tell you where they invest their time and efforts to create results and most of what they do would surprise you. Why? Because you’re not doing it.
(And by the way although that’s Bob Proctor and I in a casino – that’s not where we made our money and work on our speaking business. lol. Although some people run their business by chance. We were in fact just walking through headed but some people don’t know where they are headed in their speaking business.)
Below are some of the core areas I believe need to be thought about and expanded on to create a balanced, sustainable and profitable speaking business.
Which do you think you would like to learn more about:
1)Learning and Preparing valuable content
2)Positioning yourself as an expert
3)building the right kinds of products
4)Building a sales funnel and business structure that works
5)Building an intro or preview session that converts
6)Selling from the stage
7)Finding more speaking opportunities
8)Attracting media coverage
9)Learning how to JV with other top speakers
10)How to use social media and others tools for expert positioning
11)Creating strong brand loyalty
12)Effective business structures and systems for speaking
Do you have these elements in your speaking business? Are they all there ? Are there some that are missing? Do you have questions about how to make some of these elements better?
Over the next while I’ll go into more detail on some of these activities and provide some practical ideas, concepts and strategies on how you can bring these things into your business and create more success.
Douglas Vermeeren – Are you ready to level up? You’ve come to the right place. Douglas Vermeeren is considered one of the top leaders in personal development and achievement psychology. He is considered by many to be the modern day Napoleon Hill for his extensive research into the lives and psychology of more than 400 of the world’s top achievers. Douglas Vermeeren is the creator of The Personal Power Mastery program which helps you unlock your most powerful self and created positive changes in your life.