4 keys to improve your business networking Presented by Business Networker Networking is an essential component of creating a successful business. It is the key way in which a business owner can meet new prospects, potential business partners and learn about potential business opportunities in the community. The challenge for most business owners is that they do not know how to fully capitalize on networking opportunities when they appear and often time and money is wasted trying to create results with non-productive activities. The following 4 suggestions are tips that are followed by successful networkers and if used correctly they will help your networking be more effective and profitable. Set networking goals – When you approach each networking opportunity with specific goals in mind you will immediately se a change in the productivity levels of your networking. The problem for most entrepreneurs is that they make a commitment to attend networking activities, but beyond that commitment they have no specific goals as to what they want to attend. As far s goal setting and business are concerned if you aim at nothing you generally get nothing. Yet, as motivational speaker Douglas Vermeeren states, “A goal that is specific and clear becomes attainable and near.” When you set specific goals for your networking you make progress and achieve what you set out to do. Some of the goals you might want to set could include the number of people you want to meet, the specific industry you are looking to connect with, a specific set of solutions you are seeking or even the number of business cards you will share. Having a goal gives you purpose, purpose gives you progress. Attend the right events – Often very little thought is given to the kind of events most entrepreneurs attend. They immediately think that if there are people there then they should be there. The mentality of “Everybody is my customer” often is very counter productive. When you are specific about your target market and network where they are your results will expand exponentially. Have a plan for follow up in advance – Naturally at live networking events you will make many contacts and often come away with a stack of business cards, but what will you do after the event? Do you have a method of follow up? Do you have a way to organize who will be your highest priority contacts? Do you have a system for identifying those who are a good fit to grow your business? Systems like Business Networker can help you sort these kinds of things out in an easy and straight forward way. The money isn’t in the initial meeting, it’s in the follow up and the continued relationship. You’ve invested the time and money to make the contacts now do something with them. Seek to serve first – Prospects can sense immediately if you are there to serve them or if you a re there for your own interests. A genuine attitude of service creates a sustainable business and powerful word of mouth. It also immediately established you as a trusted resource. When you are a trusted resource your client base will grow and will be paid to solve problems for that client base. Much like the game of volleyball you must serve before you can score! Business Networker is the premiere online business networking tool for connecting business owners with leads, joint venture partners and strategic alliances. Launching in February 2015.