Is originality required for Success?
Is it necessary to be original to experience success?
By Douglas Vermeeren, The Sales trainer www.TheSalestrainer.com
Often when we hear many of the popular business coaches and gurus of today say that in order be successful in our professional lives we need to seek for originality and unique ways of spinning ourselves. They say we need to stand out from the crowd and make an impact as something dramatically different. It’s their idea that the more we stand out and make ourselves different than others in our industry the more of an increase we will see in interest. In other words of uniqueness factor is tied directly to our profitability.
While I do think it is important to be unique and deliver services and products in creative and fresh ways, the overall idea of different being attached to high profits is incorrect. Originality in and of itself does not equal success.
Over the last decade or more I have had the opportunity to conduct exclusive research into the lives and businesses of more than 400 of the world’s top achievers. I was able to observe the leaders of multi-billion dollar companies and the strategies they used in an up close and personal way. I saw first hand where they place the concept of originality in order of importance when creating new ventures, marketing existing ones and reshaping companies that have been around for years.
When it comes to originality I found that there were two major questions that all of the top organizations looked at before investing time and money to highlight a difference.
The first thing to understand about originality is that it must have a purpose. Being unique is not enough. If it does not serve the customer first or highlight something valuable in the marketplace it is a distraction and detriment. Rule #1: A difference should innovate not alienate. Ask yourself the following questions:
1) Does this difference make it easier for your client to attain their goals?
2) Does the difference save time, increase profits or create a system for the client?
3) Does this difference create or destroy your credibility in the eyes of your client?
The second thing is that you must be able to communicate it effectively. It must be done with class and intention. Think of when you were in middle school. There was ‘cool’ different and ‘weird’ different. If you can’t be the ‘cool’ different then your uniqueness will be counterproductive. ‘Cool’ different comes when people get why you are different and your different makes sense.
1)What are you really trying to say?
2)Does it matter?
3)Do people get it?
You really have to be careful with the concept of other people ‘getting it.’ It is so easy to assume that you are well understood and clear in your messaging. But all to often entrepreneurs miss the mark in this area. And this area of messaging is fundamental. If they don’t know what you are really selling they can’t give you money. It’s as simple as that. One test that I like to do with my marketing materials is to have my fifteen year old son take a look as my evaluation team and see if he understands what I am trying to say and if it’s clear. More than once I’ve had him share what he thought I was trying to say and find that he completely misunderstood my intentions. (Just a side caution: be sure not to explain to your evaluation people what you are expecting them to understand. Say nothing and let them give you their honest perception.)
In conclusion, success does not always require you to think outside the box. In fact, just the opposite. Sometimes the more outside the box you are the more profits are missed.Rather than striving to think outside of the box, strive to find the right box think in. Originality is an elusive thing and perhaps that’s even the wrong word. In the words of my high school art teacher, “There’s no such thing as an original idea. But you can have an innovative one.”
But is originality the most important thing or even an essential ingredient at that? Hardly. Most of the top money making organizations in the world did not lean on originality to become the top in their fields. Instead it had to do with delivery.
McDonald’s was not original idea when Ray Kroc appeared on the scene. Rather than design a new hamburger Ray focus on delivery. He standardized food prices, franchised outlets, concentrated on producing the food quickly in clean surroundings and then marketing! Marketing! Marketing! Since then many other fast food burger competitors have also appeared on the scene. Has McDonald’s changed course to become more original or unique than their competitors. Not so much. They have stayed the course and concentrated on just doing it better. (Maybe that’s the originality?)
Felix Dennis, creator of Maxim Magazine, once said something that really made sense to me and sheds some light on this questions. I’m paraphrasing now. He said that the power of a great idea is not in the idea. It is in the making of the idea. If an idea is never developed or made it has no power.
In other words your originality is not success. At least not until you can develop it into something that is useful to others in such a way that they are willing to pay you for it. So before you begin to spend time and money to tell your unique story ask yourself does it add value to others and can you communicate in such a way that they get it?
If you feel like now is the time to increase your belief and learn keys to success I would like to share more of what I learned in my research with the 400 top achievers in the world. It has helped me make an incredible amount of money, improve my relationships, enjoy great health and live my life according to my highest values and desires. To get started go to www.DouglasVermeeren.com and click on the Maximum Results link. Douglas Vermeeren is also the CEO of Millionaire Training Systems.
Written by douglasvermeeren
November 16, 2013 at 7:41 am
Posted in Uncategorized
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