Are you following the flock to failure?
Are you following the flock to failure?
By Douglas Vermeeren
All around us we here tips and strategies for accomplishing more, creating better outcomes and getting to more significant results. Many of these strategies are outstanding and can really help you to move closer to your goals. But there is one technique that has been shared quite a bit recently that I fear may take you backwards and slow you down.
One of the big reasons I worry about this technique is that it is being taught as ‘The way’ to get ahead and progress, but as I conducted my research on the world’s top achievers I never saw this principle once. In fact, I saw these top achievers actually try to do the opposite.
So here’s the teaching I am talking about:
No doubt by now you’ve heard several ‘experts’ tell you that the best way to accomplish more and get better results is to start by stepping out of your comfort zone – way out. While I am not against trying new things I am against trying to build great success by stepping out of your comfort zone. Each time we step out of our comfort zone we start a new learning curve. This takes time, energy and money. If you look closely at top achievers they generally don’t focus on things out side of their comfort zone. Instead they focus on things that are inside their Brilliance Zone.
What is a brilliance zone? It’s a term that I made up to describe the things in our life that we are already good at and we love to do. If you look closely at the world’s wealthiest and most successful people you’d see that this is where they spend most of their time. they work in the areas that they are brilliant at and they often delegate the rest.
Let’s scale it back to a smaller business, maybe one your size. Think about what you are doing now? Most small business owners try to do everything in their business. They try to do their own advertising, bookkeeping, website building, prospecting and everything else. What happens is that their efforts not only become diluted. (It’s like trying to water too many plants in a room with only one glass of water. It just doesn’t work.) In addition, these activities are not done in a professional way and their business suffers.
You’ve probably heard the expression – Jack of all trades, master of none. That is what happens when we focus on things beyond our area of expertise or beyond our comfort zone.
In order to be highly successful we need to focus on what we are good at and focus on making that better. Delegate the things you are not good to others who are good at these things are your business will thrive. This is similar to the idea of the pareto principle (The 80/20 rule). To often people are spending their most productive asset (their brain) trying to solve things or learn new things that aren’t giving them the highest possible return. This doesn’t make sense. By focusing on you brilliance – it will grow. This is where your greatest successes and income will come.
So here’s my challenge to you: Look carefully at what is going on in your business and life right now. What areas of your brilliance are bing neglected because of distractions from things which are outside of your comfort zone, or even things which you don’t need to be doing (or even more important – things you don’t like to be doing.) How can you delegate these to others – where these things can be put in their brilliance zones?
How can you free yourself up to do more of what takes you deeper into your brilliance zone?
Douglas Vermeeren is considered by many to be the modern day Napoleon Hill. He has conducted extensive research into the lives of more than 400 of the world’s top achievers. He knows what it takes to get success and he can help you get there. His research has been featured in several best selling books, films and TV shows. He is currently the how of the TV show Powerful Thinking Powerful Results. His writings have been translated into more than 22 languages worldwide and he is the author of the first personal development book in the Guerrilla series, Guerrilla Achiever. Vermeeren was also nominated as the top speaker of 2011 by the Association of Professional Coaches, Trainers and consultants. For more information on Douglas Vermeeren go to: www.DouglasVermeeren.com
Vermeeren is the CEO of the Monthly Millionaire Mentor program. The Monthly Millionaire Mentor program is the only program calculated to help those interested to learn about and grow wealth in a realistic and appropriate manner. Members of our faculty have gained their wealth in real world scenarios and are well versed in what is required to create wealth. Many of them are self-made millionaires who developed proven wealth generating systems.