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Brain science increases sales

with 2 comments

brain

The human brain

Over the last decade more than 98.2% of what we thought we knew about the brain has changed.  One of the things we now understand is that there are 5 ways your brain learns and processes information. Each person learns and sorts information differently.

Studies have shown that these principles can have a dramatic effect for people working in customer service or sales related careers.

Some of those results with customers included:

  • Up to 65% increase in sales and sales volumes
  • Up to 60% decrease in customer complaints and challenges
  • Up to 12 hours a week increase in available time
  • 23% increase in referrals

Obviously this all amounts to more money and less frustration. That’s a goal we all share. These skills to be more effective in sales persuasion are completely learnable by anyone.

Another problem you experience is that there are a lot of agents in your industry competing for the attention of your potential clients. No doubt you’ve attended networking events where you have felt that you blended in and were forgotten.

So what does it take to be remembered?

What does it take for a customer to seek you out?

It doesn’t happen by accident. Another powerful technique that recent brain science has uncovered is called Pattern Priming. One of the benefits of Pattern Priming is that it allows you to position yourself as the person in the room that ‘everyone wants to talk to.’

Pattern Priming is a key to:

  • Generating the right leads
  • Prime your prospects to self select and make purchasing decisions easier
  • Create an ‘elevator speech’ that gets people excited
  • Position yourself as the expert

If you want to learn about how these tools could enhance your bottom line, we will be conducting a training in March. Due to the nature of this training we don’t have room for hundreds to attend. Instead we can only accommodate a small group to work with one on one.

The cities we will visit include:

Calgary, AB – Edmonton, AB – Vancouver, BC – Victoria, BC -Toronto, ON -Portland, OR – Scottsdale, AZ-  Los Angeles, CA –  Las Vegas, NV –  New York, NY –  Honolulu, HI

This post is just to touch base and begin a conversation to see if this might be something you would be interested in learning more about.

If so please send us an email to doug@douglasvermeeren.com with you contact information.

2 Responses

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  1. Very interesting. i would like to learn more about this. Do you have any additional resources?

    troy

    January 15, 2011 at 5:30 am

  2. I would like to learn more about this. I have been studying and reading about psychology and sales and I have learned some really great things that are making a difference. Are there any studies you could share with me that I could read about?

    Will

    January 16, 2011 at 9:49 am


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