One secret that will increase your sales instantly by 65% or more!
One secret that will increase
your sales instantly by 65% or more!
By Douglas Vermeeren
There are many aspects of the selling cycle that a successful sales person must learn. To name a few these include lead generation, scheduling appointments, product presentation, closing the sale, delivery, follow up, asking for referrals and client management. When each of these areas can demand so much from our time it is easy to understand why we often neglect development in the one area which has the most impact.
That one area that has the most impact on your bottom line has to do with creating a powerful product presentation for your client.
Most sales trainers and expert sales people agree that the presentation is the most important part of the sales cycle. It is in the presentation that the customer decides to buy or not to buy. It is in your presentation that your money is made.
Your presentation is about more than just creating a powerful product demo for your to see what you know. It is about creating the right presentation for your client to understand how what you offer can be valuable to them.
I remember in one of my first jobs involving sales (and in almost every sales job after that too) that we had a scripted presentation.The presentation was the same for everyone we met, there were no variations. I have even had sales jobs where it was actually a requirement to memorize the presentation script down to the letter. The results were never brilliant.
And even without a scripted presentation I found challenges. When I was left to create my own ‘sales pitches’ so to speak, I found that after a few dozen times my ‘pitch’ sounded more or less the same.
As I met with prospective clients it seemed that about 20% of the time the script would would reasonable well and they would buy something from me. I was always excited when this happened, but I wondered what was going wrong when I presented for the other folks. It almost seemed like a roll of the dice or a numbers game. I was told by my supervisors that if I just kept at it I would eventually find the ‘right’ people that wanted to buy and I would be successful. At the time it made sense. But as I thought about it more I wondered why more people didn’t buy. Was I doing something wrong? What I had to offer was valuable. The product solved the problems that even the non-buying people had. It was affordable. What was the problem?
I have learned a lot since then.
One of the great discoveries was the theory of the 5 ways your brain learns. While it has had significant implications for my own brain, I have been astounded by the results it has had as I have interacted with others.
When we understand a persons dominant learning styles and the way their brain processes information we can begin to communicate with them in a way that makes sense for them. And when something makes sense in the way the prospect needs to hear it they make a commitment to take direct action and purchase. It is that simple.
Our thinking patterns are very peculiar and finicky. The brain sorts information very quickly and makes many decisions based on the way we have have trained it over time.
We are each unique individuals and it is no wonder that when our presentations are generically scripted that our results are not spectacular. If information is not arriving to prospect in a way that their brain needs to hear it, that information will not be valued and in some cases may even be misunderstood.
By using the strategies of the 5 ways your brain learns you can raise your positive response rates significantly and increase your bottom line in the process.
Since implementing this programs for sales companies in the United States and Canada I have noticed a dramatic increase in the sales results for many companies and individuals. On average the increase was 65%.
If you could increase your annual income by 65% how much more money would that be? Is that a financial
increase you would like to have in your life?
Now here’s the good news, this result is not that difficult to attain. There are just a few easy lessons you need to master.
For more information on how you can learn how to do this please call 1.877.393.9496 or email Rachel@douglasvermeeren.com to find out how you can gain this information today.
Over the last decade Douglas Vermeeren has conducted research in to the lives of more than 400 of the world’s top achievers, including business leaders, celebrities and professional or Olympic athletes. Douglas Vermeeren is the author of Guerrilla Achiever (With Jay Levinson) and the creator of The Opus (with Jack Canfield, Mark Victor Hansen, Dr. Joe Vitale, Dr. John Demartini, Dr. Sue Morter, Marci Shimoff, Bill Bartmann, Bob Doyle and Morris Goodman.) Currently Doug is completing another film entitled, How Thoughts Become Things. This film will explore the process of how our thoughts become manifest in our lives as reality. For more on this film go to: www.HowThoughtsBecomeThings.com For more on Douglas Vermeeren go to: www.SucceedResearch.com Douglas Vermeeren can be reached for speaking engagements and training at 1.877.393.9496.